Fitness and classes · County · Louisiana
Gyms in East Baton Rouge Parish, LA
Competitor counts, household spending and official business counts for gyms in East Baton Rouge Parish, LA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 20 out of 100: Low
Ranked #1,665 of 1,792 scored counties
#25 of 41 scored counties in Louisiana
- Listings
- 181
- 65 chain locations (36%)
- Official establishments
- 80
- All fitness and recreational sports centers · +14.3% since 2019
- Household spending a year
- $125.1M
- On memberships, classes and admissions · $706 a household
- Spending per listing
- $691K
- 47% below the U.S.
- Listings per 10k households
- 10.2
- 34% above the U.S.
- Population, 2025
- 456,180
- +0.1% since 2020
See the gyms around any address in East Baton Rouge Parish
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of East Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms in East Baton Rouge Parish is 20 (low), #1,665 of 1,792 scored counties and #25 of 41 scored counties in Louisiana. That puts it in the bottom quarter of counties.
At $706 per household (28% below the U.S. average), households in East Baton Rouge Parish spend about $125.1M a year on memberships, classes and admissions. That is about $691K of household spending for each gym on map listings, 47% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
East Baton Rouge Parish has 181 gyms on map listings as of September 2026. Chain locations make up 36% of them, against 28% across the U.S. That is 10.2 per 10,000 households, 34% above the U.S. rate of 7.6.
In 2023, official counts showed 80 businesses with payroll in East Baton Rouge Parish classed as fitness and recreational sports centers, up 14.3% from 2019. That is one for every 2,216 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 3 SBA-backed loans worth $5.5M have gone to businesses classed as fitness and recreational sports centers in East Baton Rouge Parish. Population estimates show East Baton Rouge Parish grew 0.1% from 2020 to 2025, slower than the U.S. (+3.1%).
How East Baton Rouge Parish compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | East Baton Rouge Parish | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.2 | 8.2 | 7.6 |
| Spending per listing | $691K | $788K | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 2,216 | 3,546 | 3,109 |
| Official establishment growth, 2019–2023 | +14.3% | +3.9% | +5.8% |
| Population growth, 2020–2025 | +0.1% | −0.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $706 | $646 | $983 |
| Median household income | $63,071 | $60,756 | $80,734 |
| Groundwork market score | 20 | 20 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 70 → 80All fitness and recreational sports centers · +14.3% over the period
- Employees, 2023
- 1,089
- Annual payroll, 2023
- $19.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 18165 chain locations
- Listings at the U.S. rate for this spending
- 96The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $5.5M
SBA-backed loans to businesses classed as fitness and recreational sports centers in East Baton Rouge Parish, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in East Baton Rouge Parish
- Population, 2025 estimate
- 456,180+0.1% since 2020
- Households
- 177,295
- Median age
- 36.2
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.6
- Land area
- 456 sq. mi.
- People per square mile
- 994
- Median household income
- $63,071+14.8% vs. 2015–2019, before inflation
- Average household income
- $95,663
- Median home value
- $248,800
- Jobs located here
- 276,235
- Daytime population
- 543,191Residents who don’t work, plus everyone whose job is here
Looking at a specific site in East Baton Rouge Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of East Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Louisiana
Every Louisiana market ranked →The highest-scoring counties in Louisiana for gyms, numbered among those based in Louisiana, with East Baton Rouge Parish marked.
Top counties in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ascension Parish, LA | 57 | 41 | 8.6 | $1.1M | +6.4% | #667 of 1,792 |
| 2Livingston Parish, LA | 55 | 38 | 7.1 | $990K | +8.5% | #744 of 1,792 |
| 3West Baton Rouge Parish, LA | 50 | 8 | 7.3 | $1M | +5.5% | #929 of 1,792 |
| 4Bossier Parish, LA | 46 | 36 | 7.1 | $956K | +2.5% | #1,066 of 1,792 |
| 5Beauregard Parish, LA | 45 | 7 | 5.1 | $1.3M | +0.2% | #1,086 of 1,792 |
| 6St. Charles Parish, LA | 43 | 12 | 6.4 | $1.2M | −3.7% | #1,154 of 1,792 |
| 7St. Tammany Parish, LA | 42 | 101 | 9.6 | $856K | +5.3% | #1,202 of 1,792 |
| 8Tangipahoa Parish, LA | 42 | 36 | 6.9 | $843K | +5.8% | #1,203 of 1,792 |
| 9Iberia Parish, LA | 36 | 14 | 5.2 | $1.1M | −4.6% | #1,344 of 1,792 |
| 10De Soto Parish, LA | 33 | 6 | 5.7 | $966K | +2.0% | #1,420 of 1,792 |
| 25East Baton Rouge Parish, LA | 20 | 181 | 10.2 | $691K | +0.1% | #1,665 of 1,792 |
Other business types in East Baton Rouge Parish
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in East Baton Rouge Parish, LA?
Map listings as of September 2026 show 181 gyms in East Baton Rouge Parish. 65 of them (36%) are chain locations. The listings count gyms and fitness centers. Official counts show 80 businesses with payroll classed as fitness and recreational sports centers in 2023, up 14.3% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in East Baton Rouge Parish, LA spend on memberships, classes and admissions?
About $125.1M a year, or $706 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 181 gyms on map listings, it comes to $691K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 177,295 households in East Baton Rouge Parish and national spending patterns by income.
How does East Baton Rouge Parish, LA compare with the U.S. for gyms?
East Baton Rouge Parish has 10.2 gyms per 10,000 households, 34% above the U.S. rate of 7.6. Spending per gym is $691K, 47% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, East Baton Rouge Parish would have about 96, against 181 on map listings. There is one business with payroll in the industry for every 2,216 households, against one for every 3,109 across the U.S. The official count rose 14.3% from 2019 to 2023, against +5.8% for the U.S.
How fast is East Baton Rouge Parish, LA growing?
Population estimates put East Baton Rouge Parish at 456,180 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 177,295 households. Median household income in East Baton Rouge Parish is $63,071, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. East Baton Rouge Parish scores 20 for gyms (low), #1,665 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in East Baton Rouge Parish. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in East Baton Rouge Parish
Screening a site or an acquisition in East Baton Rouge Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of East Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.