Fitness and classes · County · Louisiana
Gyms and studios in East Baton Rouge Parish, LA
How East Baton Rouge Parish, LA compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #1,961 of 2,088 scored counties
#31 of 48 scored counties in Louisiana
- Listings
- 307
- 78 chain locations (25%)
- Official establishments
- 132
- +6.5% since 2019
- Household spending a year
- $125.1M
- On memberships, classes and admissions · $706 a household
- Spending per listing
- $408K
- 38% below the U.S.
- Listings per 10k households
- 17.3
- 16% above the U.S.
- Population, 2025
- 456,180
- +0.1% since 2020
See the gyms and studios around any address in East Baton Rouge Parish
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of East Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
East Baton Rouge Parish scores 21 (low) on the Groundwork market score for gyms and studios, ranking #1,961 of 2,088 scored counties and #31 of 48 scored counties in Louisiana. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 307 gyms and studios in East Baton Rouge Parish. 78 of them (25%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 17.3, 16% above the U.S. rate of 14.9.
Households in East Baton Rouge Parish spend about $125.1M a year on memberships, classes and admissions, or $706 per household, 28% below the U.S. average. That is about $408K of household spending for each location on map listings, 38% below the U.S. figure of $662K.
In 2023, official counts showed 132 businesses with payroll in East Baton Rouge Parish classed as fitness centers and recreation instruction, up 6.5% from 2019. That is one for every 1,343 households, against one for every 1,641 across the U.S. Since fiscal 2022, 8 SBA-backed loans worth $7.2M have gone to businesses classed as fitness centers and recreation instruction in East Baton Rouge Parish. Population estimates show East Baton Rouge Parish grew 0.1% from 2020 to 2025, slower than the U.S. (+3.1%).
How East Baton Rouge Parish compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | East Baton Rouge Parish | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.3 | 14.6 | 14.9 |
| Spending per listing | $408K | $443K | $662K |
| Households per official establishment | 1,343 | 2,099 | 1,641 |
| Official establishment growth, 2019–2023 | +6.5% | +2.9% | +8.2% |
| Population growth, 2020–2025 | +0.1% | −0.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $706 | $646 | $983 |
| Median household income | $63,071 | $60,756 | $80,734 |
| Groundwork market score | 21 | 21 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 124 → 132+6.5% over the period
- Employees, 2023
- 1,484
- Annual payroll, 2023
- $26.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 30778 chain locations
- Listings at the U.S. rate for this spending
- 189The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $7.2M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in East Baton Rouge Parish, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in East Baton Rouge Parish
- Population, 2025 estimate
- 456,180+0.1% since 2020
- Households
- 177,295
- Median age
- 36.2
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.6
- Land area
- 456 sq. mi.
- People per square mile
- 994
- Median household income
- $63,071+14.8% vs. 2015–2019, before inflation
- Average household income
- $95,663
- Median home value
- $248,800
- Jobs located here
- 276,235
- Daytime population
- 543,191Residents who don’t work, plus everyone whose job is here
Looking at a specific site in East Baton Rouge Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of East Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Louisiana
Every Louisiana market ranked →The highest-scoring counties in Louisiana for gyms and studios, numbered among those based in Louisiana, with East Baton Rouge Parish marked.
Top counties in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1West Baton Rouge Parish, LA | 65 | 11 | 10.0 | $732K | +5.5% | #420 of 2,088 |
| 2Iberville Parish, LA | 56 | 5 | 4.4 | $1.3M | −1.6% | #750 of 2,088 |
| 3Livingston Parish, LA | 55 | 65 | 12.1 | $578K | +8.5% | #829 of 2,088 |
| 4Ascension Parish, LA | 51 | 76 | 15.9 | $567K | +6.4% | #1,023 of 2,088 |
| 5St. James Parish, LA | 50 | 7 | 9.3 | $795K | −5.9% | #1,036 of 2,088 |
| 6Beauregard Parish, LA | 48 | 12 | 8.7 | $733K | +0.2% | #1,145 of 2,088 |
| 7Acadia Parish, LA | 46 | 16 | 7.2 | $689K | −0.8% | #1,246 of 2,088 |
| 8Tangipahoa Parish, LA | 46 | 54 | 10.4 | $562K | +5.8% | #1,269 of 2,088 |
| 9LaSalle Parish, LA | 44 | 5 | 9.9 | $631K | +2.2% | #1,340 of 2,088 |
| 10St. Charles Parish, LA | 41 | 27 | 14.5 | $553K | −3.7% | #1,454 of 2,088 |
| 31East Baton Rouge Parish, LA | 21 | 307 | 17.3 | $408K | +0.1% | #1,961 of 2,088 |
Other business types in East Baton Rouge Parish
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes21
- Gyms20
- Yoga, Pilates and fitness studios21
- Martial arts and dance studios32
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in East Baton Rouge Parish, LA?
East Baton Rouge Parish has 307 gyms and studios on map listings as of September 2026. 78 of them (25%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 132 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 6.5% from 2019.
How much do households in East Baton Rouge Parish, LA spend on memberships, classes and admissions?
About $125.1M a year, or $706 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 307 gyms and studios on map listings, it comes to $408K per location. It is estimated from the incomes of the 177,295 households in East Baton Rouge Parish and national spending patterns by income.
How does East Baton Rouge Parish, LA compare with the U.S. for gyms and studios?
East Baton Rouge Parish has 17.3 gyms and studios per 10,000 households, 16% above the U.S. rate of 14.9. Spending per location is $408K, 38% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, East Baton Rouge Parish would have about 189, against 307 on map listings. There is one business with payroll in the industry for every 1,343 households, against one for every 1,641 across the U.S. The official count rose 6.5% from 2019 to 2023, against +8.2% for the U.S.
How fast is East Baton Rouge Parish, LA growing?
Population estimates put East Baton Rouge Parish at 456,180 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 177,295 households. Median household income in East Baton Rouge Parish is $63,071, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. East Baton Rouge Parish scores 21 for gyms and studios (low), #1,961 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in East Baton Rouge Parish. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in East Baton Rouge Parish
Screening a site or an acquisition in East Baton Rouge Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of East Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.