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House cleaning businesses in East Baton Rouge Parish, LA
Competitor counts, household spending and official business counts for house cleaning businesses in East Baton Rouge Parish, LA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #246 of 847 scored counties
#7 of 14 scored counties in Louisiana
- Listings
- 32
- 8 chain locations (25%)
- Official establishments
- 93
- +1.1% since 2019
- Household spending a year
- $253.1M
- On lawn care, cleaning and other household services · $1,428 a household
- Spending per listing
- $7.9M
- 24% above the U.S.
- Listings per 10k households
- 1.8
- 18% below the U.S.
- Population, 2025
- 456,180
- +0.1% since 2020
See the house cleaning businesses around any address in East Baton Rouge Parish
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of East Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 32 house cleaning businesses in East Baton Rouge Parish. Chain locations make up 25% of them, against 8% across the U.S. Per 10,000 households, that is 1.8, 18% below the U.S. rate of 2.2.
Household spending on lawn care, cleaning and other household services in East Baton Rouge Parish comes to about $253.1M a year: $1,428 per household, in line with the U.S. average. That works out to $7.9M per business, 24% above the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
In 2023, official counts showed 93 businesses with payroll in East Baton Rouge Parish classed as janitorial and carpet cleaning services, up 1.1% from 2019. That is one for every 1,906 households, against one for every 1,735 across the U.S.
Population estimates show East Baton Rouge Parish grew 0.1% from 2020 to 2025, slower than the U.S. (+3.1%). East Baton Rouge Parish scores 59 (upper middle) on the Groundwork market score for house cleaning businesses, ranking #246 of 847 scored counties and #7 of 14 scored counties in Louisiana.
How East Baton Rouge Parish compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | East Baton Rouge Parish | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.8 | 1.6 | 2.2 |
| Spending per listing | $7.9M | $8.9M | $6.4M |
| Households per official establishment | 1,906 | 2,553 | 1,735 |
| Official establishment growth, 2019–2023 | +1.1% | +4.3% | +6.6% |
| Population growth, 2020–2025 | +0.1% | −0.7% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,428 | $1,374 | $1,414 |
| Median household income | $63,071 | $60,756 | $80,734 |
| Groundwork market score | 59 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 92 → 93+1.1% over the period
- Employees, 2023
- 1,418
- Annual payroll, 2023
- $28.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 328 chain locations
- Listings at the U.S. rate for this spending
- 40The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in East Baton Rouge Parish, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in East Baton Rouge Parish
- Population, 2025 estimate
- 456,180+0.1% since 2020
- Households
- 177,295
- Median age
- 36.2
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.6
- Land area
- 456 sq. mi.
- People per square mile
- 994
- Median household income
- $63,071+14.8% vs. 2015–2019, before inflation
- Average household income
- $95,663
- Median home value
- $248,800
- Jobs located here
- 276,235
- Daytime population
- 543,191Residents who don’t work, plus everyone whose job is here
Looking at a specific site in East Baton Rouge Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of East Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHouse cleaning across Louisiana
Every Louisiana market ranked →The highest-scoring counties in Louisiana for house cleaning businesses, numbered among those based in Louisiana, with East Baton Rouge Parish marked.
Top counties in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Livingston Parish, LA | 84 | 7 | 1.3 | $11.2M | +8.5% | #21 of 847 |
| 2Tangipahoa Parish, LA | 72 | 10 | 1.9 | $6.9M | +5.8% | #92 of 847 |
| 3St. Tammany Parish, LA | 68 | 26 | 2.5 | $6.3M | +5.3% | #127 of 847 |
| 4Ascension Parish, LA | 68 | 13 | 2.7 | $6M | +6.4% | #129 of 847 |
| 5Orleans Parish, LA | 62 | 24 | 1.5 | $8.9M | −5.5% | #193 of 847 |
| 6Ouachita Parish, LA | 60 | 10 | 1.6 | $8.1M | −1.0% | #236 of 847 |
| 7East Baton Rouge Parish, LA | 59 | 32 | 1.8 | $7.9M | +0.1% | #246 of 847 |
| 8Lafayette Parish, LA | 59 | 22 | 2.2 | $6.6M | +6.5% | #252 of 847 |
| 9Caddo Parish, LA | 57 | 13 | 1.4 | $9.4M | −5.4% | #278 of 847 |
| 10Calcasieu Parish, LA | 51 | 18 | 2.3 | $6.2M | −3.7% | #393 of 847 |
Other business types in East Baton Rouge Parish
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in East Baton Rouge Parish, LA?
There are 32 house cleaning businesses on map listings in East Baton Rouge Parish as of September 2026. 8 of them (25%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 93 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 1.1% from 2019.
How much do households in East Baton Rouge Parish, LA spend on lawn care, cleaning and other household services?
About $253.1M a year, or $1,428 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 32 house cleaning businesses on map listings, it comes to $7.9M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 177,295 households in East Baton Rouge Parish and national spending patterns by income.
How does East Baton Rouge Parish, LA compare with the U.S. for house cleaning businesses?
East Baton Rouge Parish has 1.8 house cleaning businesses per 10,000 households, 18% below the U.S. rate of 2.2. Spending per business is $7.9M, 24% above the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, East Baton Rouge Parish would have about 40, against 32 on map listings. There is one business with payroll in the industry for every 1,906 households, against one for every 1,735 across the U.S. The official count rose 1.1% from 2019 to 2023, against +6.6% for the U.S.
How fast is East Baton Rouge Parish, LA growing?
Population estimates put East Baton Rouge Parish at 456,180 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 177,295 households. Median household income in East Baton Rouge Parish is $63,071, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. East Baton Rouge Parish scores 59 for house cleaning businesses (upper middle), #246 of 847 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in East Baton Rouge Parish. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in East Baton Rouge Parish
Screening a site or an acquisition in East Baton Rouge Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of East Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.