Beauty and personal care · County · Louisiana
Salons, barbers and spas in East Baton Rouge Parish, LA
Competitor counts, household spending and official business counts for salons, barbers and spas in East Baton Rouge Parish, LA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #2,334 of 2,385 scored counties
#51 of 55 scored counties in Louisiana
- Listings
- 1,255
- 171 chain locations (14%)
- Official establishments
- 305
- +16.0% since 2019
- Household spending a year
- $152.1M
- On personal care products and services · $858 a household
- Spending per listing
- $121K
- 43% below the U.S.
- Listings per 10k households
- 70.8
- 50% above the U.S.
- Population, 2025
- 456,180
- +0.1% since 2020
See the salons, barbers and spas around any address in East Baton Rouge Parish
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of East Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
East Baton Rouge Parish scores 17 (low) on the Groundwork market score for salons, barbers and spas, ranking #2,334 of 2,385 scored counties and #51 of 55 scored counties in Louisiana. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 1,255 salons, barbers and spas in East Baton Rouge Parish. Of those, 171 are chain locations, or 14%, against 15% across the U.S. Per 10,000 households, that is 70.8, 50% above the U.S. rate of 47.2.
Household spending on personal care products and services in East Baton Rouge Parish comes to about $152.1M a year: $858 per household, 15% below the U.S. average. Spread across 1,255 salons, barbers and spas, that is $121K per business, 43% below the U.S. figure of $213K.
In 2023, official counts showed 305 businesses with payroll in East Baton Rouge Parish classed as personal care services, up 16.0% from 2019. That is one for every 581 households, against one for every 804 across the U.S. Since fiscal 2022, 8 SBA-backed loans worth $1.4M have gone to businesses classed as personal care services in East Baton Rouge Parish. Population estimates show East Baton Rouge Parish grew 0.1% from 2020 to 2025, slower than the U.S. (+3.1%).
How East Baton Rouge Parish compares
The same measures for Louisiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | East Baton Rouge Parish | Louisiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 70.8 | 49.9 | 47.2 |
| Spending per listing | $121K | $166K | $213K |
| Households per official establishment | 581 | 1,135 | 804 |
| Official establishment growth, 2019–2023 | +16.0% | +15.5% | +14.1% |
| Population growth, 2020–2025 | +0.1% | −0.7% | +3.1% |
| Spending per household on personal care products and services | $858 | $826 | $1,005 |
| Median household income | $63,071 | $60,756 | $80,734 |
| Groundwork market score | 17 | 21 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 263 → 305+16.0% over the period
- Employees, 2023
- 1,256
- Annual payroll, 2023
- $41.3M
- One-person businesses, 2023
- 4,676Businesses with no payroll
- Map listings, September 2026
- 1,255171 chain locations
- Listings at the U.S. rate for this spending
- 715The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $1.4M
SBA-backed loans to businesses classed as personal care services in East Baton Rouge Parish, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in East Baton Rouge Parish
- Population, 2025 estimate
- 456,180+0.1% since 2020
- Households
- 177,295
- Median age
- 36.2
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.6
- Land area
- 456 sq. mi.
- People per square mile
- 994
- Median household income
- $63,071+14.8% vs. 2015–2019, before inflation
- Average household income
- $95,663
- Median home value
- $248,800
- Jobs located here
- 276,235
- Daytime population
- 543,191Residents who don’t work, plus everyone whose job is here
Looking at a specific site in East Baton Rouge Parish?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of East Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Louisiana
Every Louisiana market ranked →The highest-scoring counties in Louisiana for salons, barbers and spas, numbered among those based in Louisiana, with East Baton Rouge Parish marked.
Top counties in Louisiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1De Soto Parish, LA | 66 | 23 | 21.9 | $348K | +2.0% | #412 of 2,385 |
| 2East Feliciana Parish, LA | 60 | 11 | 17.2 | $515K | −2.8% | #629 of 2,385 |
| 3Grant Parish, LA | 60 | 12 | 16.1 | $509K | −0.3% | #630 of 2,385 |
| 4St. Martin Parish, LA | 60 | 49 | 25.0 | $315K | −1.0% | #640 of 2,385 |
| 5St. James Parish, LA | 59 | 16 | 21.2 | $416K | −5.9% | #673 of 2,385 |
| 6St. Charles Parish, LA | 53 | 58 | 31.2 | $301K | −3.7% | #973 of 2,385 |
| 7Livingston Parish, LA | 53 | 202 | 37.7 | $237K | +8.5% | #1,008 of 2,385 |
| 8West Feliciana Parish, LA | 52 | 13 | 32.3 | $283K | −0.7% | #1,039 of 2,385 |
| 9Jackson Parish, LA | 52 | 14 | 25.1 | $281K | +5.6% | #1,040 of 2,385 |
| 10Lafourche Parish, LA | 52 | 120 | 31.8 | $262K | −2.0% | #1,048 of 2,385 |
| 51East Baton Rouge Parish, LA | 17 | 1,255 | 70.8 | $121K | +0.1% | #2,334 of 2,385 |
Other business types in East Baton Rouge Parish
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas17
- Hair salons21
- Barbershops35
- Nail salons13
- Spas and skin care26
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in East Baton Rouge Parish, LA?
East Baton Rouge Parish has 1,255 salons, barbers and spas on map listings as of September 2026. 171 of them (14%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 305 businesses with payroll classed as personal care services in 2023, up 16.0% from 2019. Another 4,676 one-person businesses have no payroll, by official counts.
How much do households in East Baton Rouge Parish, LA spend on personal care products and services?
About $152.1M a year, or $858 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 1,255 salons, barbers and spas on map listings, it comes to $121K per business. It is estimated from the incomes of the 177,295 households in East Baton Rouge Parish and national spending patterns by income.
How does East Baton Rouge Parish, LA compare with the U.S. for salons, barbers and spas?
East Baton Rouge Parish has 70.8 salons, barbers and spas per 10,000 households, 50% above the U.S. rate of 47.2. Spending per business is $121K, 43% below the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, East Baton Rouge Parish would have about 715, against 1,255 on map listings. There is one business with payroll in the industry for every 581 households, against one for every 804 across the U.S. The official count rose 16.0% from 2019 to 2023, against +14.1% for the U.S.
How fast is East Baton Rouge Parish, LA growing?
Population estimates put East Baton Rouge Parish at 456,180 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 177,295 households. Median household income in East Baton Rouge Parish is $63,071, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. East Baton Rouge Parish scores 17 for salons, barbers and spas (low), #2,334 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in East Baton Rouge Parish. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in East Baton Rouge Parish
Screening a site or an acquisition in East Baton Rouge Parish?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of East Baton Rouge Parish. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.