Beauty and personal care · Small-town market · Kentucky
Hair salons in the Somerset, KY area
Competitor counts, household spending and official business counts for hair salons in the Somerset, KY area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #194 of 538 scored small-town markets
#5 of 15 scored small-town markets based in Kentucky
- Listings
- 49
- 12 chain locations (24%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $19.6M
- On personal care products and services · $746 a household
- Spending per listing
- $399K
- 7% below the U.S.
- Listings per 10k households
- 18.7
- 20% below the U.S.
- Population, 2025
- 67,384
- +3.5% since 2020
See the hair salons around any address in the Somerset area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Somerset area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 49 hair salons in the Somerset area. Of those, 12 are chain locations, or 24%, against 14% across the U.S. That is 18.7 per 10,000 households, 20% below the U.S. rate of 23.4.
At $746 per household (26% below the U.S. average), households in the Somerset area spend about $19.6M a year on personal care products and services. Spread across 49 hair salons, that is $399K per salon, 7% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 4 businesses with payroll in the Somerset area classed as beauty salons. That is one for every 6,553 households, against one for every 1,535 across the U.S. Official counts list 165 one-person businesses without payroll.
Population estimates show the Somerset area grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). For hair salons, the Somerset area has a Groundwork market score of 57 (upper middle): #194 of 538 scored small-town markets and #5 of 15 scored small-town markets based in Kentucky.
How the Somerset area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Somerset area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.7 | 20.3 | 23.4 |
| Spending per listing | $399K | $410K | $430K |
| Households per official establishment | 6,553 | 2,668 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +6.0% |
| Population growth, 2020–2025 | +3.5% | +2.2% | +3.1% |
| Spending per household on personal care products and services | $746 | $833 | $1,005 |
| Median household income | $51,898 | $63,726 | $80,734 |
| Groundwork market score | 57 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 7
- Annual payroll, 2023
- $186K
- One-person businesses, 2023
- 165Businesses with no payroll
- Map listings, September 2026
- 4912 chain locations
- Listings at the U.S. rate for this spending
- 45The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Somerset area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Somerset area
- Population, 2025 estimate
- 67,384+3.5% since 2020
- Households
- 26,210
- Median age
- 42.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 658 sq. mi.
- People per square mile
- 100
- Median household income
- $51,898+29.8% vs. 2015–2019, before inflation
- Average household income
- $71,241
- Median home value
- $166,900
- Jobs located here
- 25,101
- Daytime population
- 66,566Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Somerset area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Somerset area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Kentucky
Every Kentucky market ranked →The highest-scoring small-town markets in Kentucky for hair salons, numbered among those based in Kentucky, with the Somerset area marked.
Top small-town markets in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Glasgow, KY | 62 | 35 | 15.8 | $472K | +2.6% | #133 of 538 |
| 2Mayfield, KY | 59 | 20 | 14.1 | $535K | +1.4% | #159 of 538 |
| 3Frankfort, KY | 59 | 65 | 20.1 | $424K | +3.1% | #165 of 538 |
| 4Richmond-Berea, KY | 58 | 101 | 20.4 | $393K | +7.0% | #181 of 538 |
| 5Somerset, KY | 57 | 49 | 18.7 | $399K | +3.5% | #194 of 538 |
| 6Corbin, KY | 46 | 106 | 18.7 | $377K | +0.1% | #315 of 538 |
| 7Henderson, KY | 45 | 44 | 18.8 | $418K | −0.9% | #325 of 538 |
| 8Murray, KY | 45 | 32 | 21.0 | $359K | +4.9% | #328 of 538 |
| 9Mount Sterling, KY | 44 | 35 | 19.3 | $396K | +3.1% | #337 of 538 |
| 10Franklin, KY | 43 | 18 | 22.4 | $355K | +5.9% | #348 of 538 |
Other business types in the Somerset area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons57
- Barbershops32
- Nail salons53
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Somerset, KY area?
There are 49 hair salons on map listings in the Somerset area as of September 2026. 12 of them (24%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Official counts also show 165 one-person businesses without payroll.
How much do households in the Somerset, KY area spend on personal care products and services?
About $19.6M a year, or $746 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 49 hair salons on map listings, it comes to $399K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 26,210 households in the Somerset area and national spending patterns by income.
How does the Somerset, KY area compare with the U.S. for hair salons?
The Somerset area has 18.7 hair salons per 10,000 households, 20% below the U.S. rate of 23.4. Spending per salon is $399K, 7% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Somerset area would have about 45, against 49 on map listings. There is one business with payroll in the industry for every 6,553 households, against one for every 1,535 across the U.S.
How fast is the Somerset, KY area growing?
Population estimates put the Somerset area at 67,384 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 26,210 households. The median household income in the Somerset area is $51,898 a year, 36% below the U.S. median of $80,734. That rose 29.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Somerset area scores 57 for hair salons (upper middle), #194 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Somerset area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Somerset area
Screening a site or an acquisition in the Somerset area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Somerset area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.