Pets · Small-town market · Kentucky
Pet businesses in the Somerset, KY area
Competitor counts, household spending and official business counts for pet businesses in the Somerset, KY area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #303 of 527 scored small-town markets
#11 of 15 scored small-town markets based in Kentucky
- Listings
- 30
- 4 chain locations (13%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $19M
- On pets · $724 a household
- Spending per listing
- $633K
- 28% below the U.S.
- Listings per 10k households
- 11.4
- 10% above the U.S.
- Population, 2025
- 67,384
- +3.5% since 2020
See the pet businesses around any address in the Somerset area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Somerset area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 30 pet businesses in the Somerset area. 4 of them (13%) are chain locations, against 17% across the U.S. Per 10,000 households, that is 11.4, 10% above the U.S. rate of 10.4.
Household spending on pets in the Somerset area comes to about $19M a year: $724 per household, 20% below the U.S. average. Spread across 30 pet businesses, that is $633K per business, 28% below the U.S. figure of $878K.
In 2023, official counts showed 14 businesses with payroll in the Somerset area classed as pet care, veterinarians and pet stores. That is one for every 1,872 households, against one for every 1,852 across the U.S. Official counts list 22 one-person businesses without payroll.
Population estimates put the population change in the Somerset area from 2020 to 2025 at +3.5%, in step with the U.S. (+3.1%). The Groundwork market score for pet businesses in the Somerset area is 48 (lower middle), #303 of 527 scored small-town markets and #11 of 15 scored small-town markets based in Kentucky.
How the Somerset area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Somerset area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.4 | 11.5 | 10.4 |
| Spending per listing | $633K | $719K | $878K |
| Households per official establishment | 1,872 | 1,916 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +13.0% | +11.4% |
| Population growth, 2020–2025 | +3.5% | +2.2% | +3.1% |
| Spending per household on pets | $724 | $824 | $909 |
| Median household income | $51,898 | $63,726 | $80,734 |
| Groundwork market score | 48 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 94
- Annual payroll, 2023
- $3.7M
- One-person businesses, 2023
- 22Businesses with no payroll
- Map listings, September 2026
- 304 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Somerset area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Somerset area
- Population, 2025 estimate
- 67,384+3.5% since 2020
- Households
- 26,210
- Median age
- 42.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 658 sq. mi.
- People per square mile
- 100
- Median household income
- $51,898+29.8% vs. 2015–2019, before inflation
- Average household income
- $71,241
- Median home value
- $166,900
- Jobs located here
- 25,101
- Daytime population
- 66,566Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Somerset area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Somerset area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Kentucky
Every Kentucky market ranked →The highest-scoring small-town markets in Kentucky for pet businesses, numbered among those based in Kentucky, with the Somerset area marked.
Top small-town markets in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Madisonville, KY | 70 | 13 | 7.1 | $1M | −0.5% | #55 of 527 |
| 2Henderson, KY | 67 | 21 | 9.0 | $855K | −0.9% | #80 of 527 |
| 3Frankfort, KY | 66 | 41 | 12.7 | $662K | +3.1% | #88 of 527 |
| 4Franklin, KY | 61 | 10 | 12.5 | $620K | +5.9% | #140 of 527 |
| 5Mount Sterling, KY | 59 | 22 | 12.1 | $610K | +3.1% | #156 of 527 |
| 6Campbellsville, KY | 57 | 14 | 9.5 | $774K | +3.4% | #172 of 527 |
| 7Mayfield, KY | 53 | 19 | 13.4 | $547K | +1.4% | #242 of 527 |
| 8Richmond-Berea, KY | 50 | 68 | 13.7 | $572K | +7.0% | #281 of 527 |
| 9Pikeville, KY | 49 | 33 | 8.5 | $792K | −5.4% | #286 of 527 |
| 10Corbin, KY | 49 | 62 | 11.0 | $622K | +0.1% | #292 of 527 |
| 11Somerset, KY | 48 | 30 | 11.4 | $633K | +3.5% | #303 of 527 |
Other business types in the Somerset area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses48
- Veterinarians63
- Pet grooming and boarding35
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Somerset, KY area?
There are 30 pet businesses on map listings in the Somerset area as of September 2026. 4 of them (13%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 14 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 22 one-person businesses without payroll.
How much do households in the Somerset, KY area spend on pets?
About $19M a year, or $724 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 30 pet businesses on map listings, it comes to $633K per business. It is estimated from the incomes of the 26,210 households in the Somerset area and national spending patterns by income.
How does the Somerset, KY area compare with the U.S. for pet businesses?
The Somerset area has 11.4 pet businesses per 10,000 households, 10% above the U.S. rate of 10.4. Spending per business is $633K, 28% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Somerset area would have about 22, against 30 on map listings. There is one business with payroll in the industry for every 1,872 households, against one for every 1,852 across the U.S.
How fast is the Somerset, KY area growing?
Population estimates put the Somerset area at 67,384 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 26,210 households. The median household income in the Somerset area is $51,898 a year, 36% below the U.S. median of $80,734. That rose 29.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Somerset area scores 48 for pet businesses (lower middle), #303 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Somerset area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Somerset area
Screening a site or an acquisition in the Somerset area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Somerset area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.