Small-town market profile · Kentucky
Mayfield, KY area market data
How the Mayfield area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 37,050
- +1.4% since 2020
- Households
- 14,139
- Median household income
- $50,772
- +15.3% vs. 2015–2019, before inflation
- Median home value
- $147,800
- Jobs located here
- 11,600
- Highest market score
- 82
- Insurance agencies, #44 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Mayfield area by name and distance, and the households and spending within reach. Or open the report at the center of the Mayfield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Mayfield area has an estimated 37,050 people and 14,139 households. Population estimates put the population change in the Mayfield area from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%). Median household income in the Mayfield area is $50,772, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.3%, before inflation.
Relative to the U.S., household spending in the Mayfield area runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Of the business types scored in the Mayfield area, insurance agencies (82); lawn care, cleaning and pest control companies (75); and dentists and orthodontists (75) have the highest Groundwork market scores. For insurance agencies, that ranks #44 of 537 scored small-town markets.
The Mayfield area is made up of one county, Graves County. Against the U.S., map listings per household run highest for auto repair shops (38% above the U.S. rate) and lowest for real estate businesses (69% below the U.S. rate).
All 56 business types in the Mayfield area
Highest Groundwork market score first. Each score compares the Mayfield area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 82 | #44 of 537 | 15 | 10.6 | $2.4M | 190 | 9 |
| Lawn, cleaning and pest control | 75 | #41 of 481 | 7 | 5.0 | $2.6M | 154 | 13 |
| Dentists and orthodontists | 75 | #50 of 526 | 5 | 3.5 | $2.7M | 275 | 3 |
| Real estate agents and brokers | 73 | #34 of 533 | 14 | 9.9 | Index only | 247 | 3 |
| Restaurants and cafes | 72 | #63 of 538 | 85 | 60.1 | $522K | 141 | 45 |
| Doctors, dentists and clinics | 67 | #113 of 538 | 58 | 41.0 | $234K | 153 | 11 |
| Real estate | 65 | #84 of 536 | 17 | 12.0 | Index only | 256 | 12 |
| Fast food and sandwich shops | 64 | #141 of 537 | 13 | 9.2 | $3.4M | 112 | 21 |
| Gas stations | 63 | #134 of 536 | 20 | 14.1 | $2.1M | 88 | 18 |
| Primary care and pediatrics | 61 | #143 of 458 | 7 | 5.0 | $1.9M | 109 | 5 |
| Hair salons | 59 | #159 of 538 | 20 | 14.1 | $535K | 124 | Under 3 |
| Sit-down restaurants | 59 | #175 of 538 | 58 | 41.0 | $765K | 115 | 20 |
| Convenience stores | 59 | #193 of 529 | 11 | 7.8 | $6.9M | 88 | 3 |
| Salons, barbers and spas | 57 | #182 of 538 | 42 | 29.7 | $255K | 120 | 5 |
| Clothing, shoes and laundry | 55 | #231 of 536 | 26 | 18.4 | $882K | 100 | 4 |
| Child care and preschools | 54 | #197 of 454 | 5 | 3.5 | $968K | 97 | 8 |
| Pizza | 54 | #219 of 520 | 11 | 7.8 | $4M | 79 | 21 |
| Gyms, studios and classes | 54 | #226 of 535 | 12 | 8.5 | $634K | 96 | 3 |
| Pet businesses | 53 | #242 of 527 | 19 | 13.4 | $547K | 62 | 3 |
| Car washes and detailing | 52 | #198 of 441 | 5 | 3.5 | $2.5M | 100 | 3 |
| HVAC and plumbing | 52 | #211 of 476 | 7 | 5.0 | $5M | 105 | 13 |
| Clothing and shoe stores | 52 | #255 of 536 | 21 | 14.9 | $1.1M | 86 | 4 |
| Auto repair and car care | 51 | #262 of 538 | 55 | 38.9 | $230K | 86 | 19 |
| Grocery and convenience stores | 49 | #290 of 538 | 30 | 21.2 | $2.5M | 75 | 8 |
| Pet grooming and boarding | 48 | #210 of 387 | 6 | 4.2 | $1.7M | 68 | Under 3 |
| Home repair trades | 48 | #289 of 526 | 14 | 9.9 | $2.5M | 103 | 27 |
| Veterinarians | 46 | #238 of 398 | 7 | 5.0 | $1.5M | 55 | 3 |
| Grocery stores | 45 | #316 of 506 | 11 | 7.8 | $6.9M | 75 | 5 |
| Tire shops | 43 | #273 of 431 | 6 | 4.2 | $2.1M | 84 | 4 |
| Auto repair shops | 42 | #361 of 538 | 42 | 29.7 | $301K | 68 | 11 |
| Optometrists and eye care | 41 | #273 of 400 | 5 | 3.5 | $2.7M | 86 | Under 3 |
| Spas and skin care | 40 | #365 of 504 | 10 | 7.1 | $1.1M | 122 | 3 |
| Gyms | 39 | #371 of 506 | 9 | 6.4 | $845K | 65 | 3 |
| Barbershops | 38 | #263 of 377 | 6 | 4.2 | $1.8M | 95 | Under 3 |
| Collision repair and body shops | 33 | #311 of 387 | 6 | 4.2 | $2.1M | 68 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 2.8 | $11.1M | 299 | 3 |
| Electricians | Not scored | Not scored | 4 | 2.8 | $8.7M | 73 | 14 |
| Funeral homes | Not scored | Not scored | 4 | 2.8 | $522K | 77 | 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.8 | $4.5M | 154 | 6 |
| Nail salons | Not scored | Not scored | 4 | 2.8 | $2.7M | 160 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.1 | $2.5M | 126 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.1 | $4.5M | 188 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.1 | $11.6M | 138 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.4 | $6.8M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.4 | $11.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.4 | $9M | Too few | 3 |
| Pet stores | Not scored | Not scored | 2 | 1.4 | $5.2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.4 | Index only | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 0.7 | $44.4M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $18M | Too few | 4 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $22.9M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Mayfield area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.6M | $894 | 93 |
| Gasoline and other fuels | $41.8M | $2,955 | 114 |
| Food away from home | $44.4M | $3,138 | 77 |
| Groceries | $76.4M | $5,401 | 85 |
| Personal care products and services | $10.7M | $757 | 75 |
| Child care and other personal services | $4.8M | $342 | 59 |
| Memberships, classes and admissions | $7.6M | $538 | 55 |
| Medical and dental services | $13.5M | $958 | 74 |
| Pets | $10.4M | $735 | 81 |
| Clothing, shoes and related services | $22.9M | $1,621 | 79 |
| Vehicle insurance | $35.8M | $2,531 | 129 |
| Home repairs, maintenance and insurance | $34.9M | $2,471 | 82 |
| Lawn care, cleaning and other household services | $18M | $1,276 | 90 |
| Rent and homeowner costs | $188.2M | $13,309 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Mayfield area
- Population, 2025 estimate
- 37,050+1.4% since 2020
- Households
- 14,139
- Median age
- 41.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 552 sq. mi.
- People per square mile
- 66
- Median household income
- $50,772+15.3% vs. 2015–2019, before inflation
- Average household income
- $74,127
- Median home value
- $147,800
- Jobs located here
- 11,600
- Daytime population
- 33,159Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mayfield area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Mayfield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Mayfield area 1
- Graves County, KY36,630 people
Other markets based in Kentucky 12
- Louisville/Jefferson County, KY-IN metro area1,372,558 people
- Lexington-Fayette, KY metro area522,560 people
- Bowling Green, KY metro area186,959 people
- Elizabethtown, KY metro area127,049 people
- Owensboro, KY metro area112,762 people
- Paducah, KY-IL metro area102,748 people
- Corbin, KY area149,689 people
- Richmond-Berea, KY area125,967 people
- Pikeville, KY area91,951 people
- Frankfort, KY area76,195 people
- Somerset, KY area65,897 people
- Henderson, KY area57,122 people
Questions
How fast is the Mayfield, KY area growing?
Population estimates put the Mayfield area at 37,050 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 14,139 households. Median household income rose 15.3% from the 2015–2019 survey, before inflation.
How much do households in the Mayfield, KY area spend?
Households in the Mayfield area spend about $188.2M a year on rent and homeowner costs, $76.4M on groceries and $44.4M on food away from home. Set against the U.S., households in the Mayfield area spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
Which business types have the highest market scores in the Mayfield, KY area?
The highest Groundwork market scores in the Mayfield area are for insurance agencies (82); lawn care, cleaning and pest control companies (75); and dentists and orthodontists (75). The Mayfield area ranks #44 of 537 scored small-town markets for insurance agencies.
How does the Mayfield, KY area compare with the U.S.?
The median household income in the Mayfield area is $50,772 a year, 37% below the U.S. median of $80,734. The population rose 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $147,800, against $332,700 for the U.S. For its number of households, the Mayfield area has the most map listings, relative to the U.S., for auto repair shops (38% above the U.S. rate) and the fewest for real estate businesses (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in the Mayfield area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mayfield area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Mayfield area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mayfield area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.