Groundwork

Food and drink · Small-town market · Kentucky

Pizza places in the Mayfield, KY area

The pizza places in the Mayfield, KY area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 54 out of 100: Upper middle

Ranked #219 of 520 scored small-town markets
#3 of 15 scored small-town markets based in Kentucky

Listings
11
8 chain locations (73%)
Official establishments
21
All limited-service restaurants
Household spending a year
$44.4M
On food away from home · $3,138 a household
Spending per listing
$4M
21% below the U.S.
Listings per 10k households
7.8
2% below the U.S.
Population, 2025
37,050
+1.4% since 2020

See the pizza places around any address in the Mayfield area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mayfield area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in the Mayfield area comes to about $44.4M a year: $3,138 per household, 23% below the U.S. average. Spread across 11 pizza places, that is $4M per pizza place, 21% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.

The Mayfield area has 11 pizza places on map listings as of September 2026. Chain locations make up 73% of them, against 58% across the U.S. That comes to 7.8 for every 10,000 households, 2% below the U.S. rate of 8.0.

The official count of businesses with payroll classed as limited-service restaurants in the Mayfield area was 21 in 2023. That is one for every 673 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts also show 3 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $823K has gone to businesses classed as limited-service restaurants in the Mayfield area.

Between 2020 and 2025, the population of the Mayfield area grew 1.4%, slower than the U.S. (+3.1%). For pizza places, the Mayfield area has a Groundwork market score of 54 (upper middle): #219 of 520 scored small-town markets and #3 of 15 scored small-town markets based in Kentucky.

How the Mayfield area compares

The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Mayfield, KY area compared with Kentucky and the U.S.
MeasureMayfield areaKentuckyU.S.
Listings per 10k households7.810.58.0
Spending per listing$4M$3.3M$5.1M
Households per official establishment (all limited-service restaurants)673519478
Official establishment growth, 2019–2023n/a+5.7%+6.1%
Population growth, 2020–2025+1.4%+2.2%+3.1%
Spending per household on food away from home$3,138$3,489$4,070
Median household income$50,772$63,726$80,734
Groundwork market score5428

Official counts and lending

Businesses

Official establishments, 2019 to 2023
21All limited-service restaurants
Employees, 2023
577
Annual payroll, 2023
$9.2M
One-person businesses, 2023
3All limited-service restaurants with no payroll
Map listings, September 2026
118 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$823K

SBA-backed loans to businesses classed as limited-service restaurants in the Mayfield area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Mayfield area

Population, 2025 estimate
37,050+1.4% since 2020
Households
14,139
Median age
41.0
Homes lived in by their owners
76%
Vehicles per household
1.9
Land area
552 sq. mi.
People per square mile
66
Median household income
$50,772+15.3% vs. 2015–2019, before inflation
Average household income
$74,127
Median home value
$147,800
Jobs located here
11,600
Daytime population
33,159Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Mayfield area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Mayfield area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring small-town markets in Kentucky for pizza places, numbered among those based in Kentucky, with the Mayfield area marked.

Top small-town markets in Kentucky

Small-town markets in Kentucky ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Richmond-Berea, KY58418.3$4M+7.0%#170 of 520
2Frankfort, KY56268.0$4.4M+3.1%#190 of 520
3Mayfield, KY54117.8$4M+1.4%#219 of 520
4Murray, KY44127.9$4M+4.9%#314 of 520
5Mount Sterling, KY422413.2$2.4M+3.1%#336 of 520
6Glasgow, KY40209.0$3.4M+2.6%#357 of 520
7Campbellsville, KY40149.5$3.3M+3.4%#358 of 520
8Danville, KY362310.6$3.1M+3.6%#400 of 520
9Somerset, KY352911.1$2.8M+3.5%#413 of 520
10Franklin, KY301012.5$2.7M+5.9%#458 of 520

Other business types in the Mayfield area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Mayfield, KY area?

Map listings as of September 2026 show 11 pizza places in the Mayfield area. 8 of them (73%) are chain locations. The listings count pizza restaurants. Official counts show 21 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 3 one-person businesses have no payroll, by official counts.

How much do households in the Mayfield, KY area spend on food away from home?

About $44.4M a year, or $3,138 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 11 pizza places on map listings, it comes to $4M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 14,139 households in the Mayfield area and national spending patterns by income.

How does the Mayfield, KY area compare with the U.S. for pizza places?

The Mayfield area has 7.8 pizza places per 10,000 households, 2% below the U.S. rate of 8.0. Spending per pizza place is $4M, 21% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Mayfield area would have about 9, against 11 on map listings. There is one business with payroll in the industry for every 673 households, against one for every 478 across the U.S.

How fast is the Mayfield, KY area growing?

Population estimates put the Mayfield area at 37,050 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 14,139 households. Median household income in the Mayfield area is $50,772, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mayfield area scores 54 for pizza places (upper middle), #219 of 520 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Mayfield area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Mayfield area

Screening a site or an acquisition in the Mayfield area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Mayfield area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.