County profile · Kentucky
Graves County, KY market data
How Graves County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 37,050
- +1.4% since 2020
- Households
- 14,139
- Median household income
- $50,772
- +15.3% vs. 2015–2019, before inflation
- Median home value
- $147,800
- Jobs located here
- 11,600
- Highest market score
- 74
- Insurance agencies, #355 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Graves County by name and distance, and the households and spending within reach. Or open the report at the center of Graves County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Graves County has an estimated 37,050 people and 14,139 households. Population estimates put the population change in Graves County from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%). Median household income in Graves County is $50,772, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.3%, before inflation.
Relative to the U.S., household spending in Graves County runs highest on vehicle insurance (an index of 129, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Of the business types scored in Graves County, insurance agencies (74); lawn care, cleaning and pest control companies (70); and dentists and orthodontists (70) have the highest Groundwork market scores. For insurance agencies, that ranks #355 of 2,272 scored counties.
Graves County is part of the Mayfield area. Against the U.S., map listings per household run highest for auto repair shops (38% above the U.S. rate) and lowest for real estate businesses (69% below the U.S. rate).
All 56 business types in Graves County
Highest Groundwork market score first. Each score compares Graves County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 74 | #355 of 2,272 | 15 | 10.6 | $2.4M | 190 | 9 |
| Lawn, cleaning and pest control | 70 | #225 of 1,771 | 7 | 5.0 | $2.6M | 154 | 13 |
| Dentists and orthodontists | 70 | #254 of 1,886 | 5 | 3.5 | $2.7M | 275 | 3 |
| Real estate agents and brokers | 68 | #268 of 2,176 | 14 | 9.9 | Index only | 247 | 3 |
| Restaurants and cafes | 62 | #659 of 2,405 | 85 | 60.1 | $522K | 141 | 45 |
| Real estate | 61 | #530 of 2,229 | 17 | 12.0 | Index only | 256 | 12 |
| Doctors, dentists and clinics | 57 | #867 of 2,394 | 58 | 41.0 | $234K | 153 | 11 |
| Primary care and pediatrics | 56 | #645 of 1,656 | 7 | 5.0 | $1.9M | 109 | 5 |
| Fast food and sandwich shops | 56 | #893 of 2,222 | 13 | 9.2 | $3.4M | 112 | 21 |
| Convenience stores | 54 | #980 of 2,261 | 11 | 7.8 | $6.9M | 88 | 3 |
| Salons, barbers and spas | 52 | #1,051 of 2,385 | 42 | 29.7 | $255K | 120 | 5 |
| Gas stations | 52 | #1,078 of 2,358 | 20 | 14.1 | $2.1M | 88 | 18 |
| Gyms, studios and classes | 50 | #1,054 of 2,088 | 12 | 8.5 | $634K | 96 | 3 |
| Hair salons | 50 | #1,158 of 2,339 | 20 | 14.1 | $535K | 124 | Under 3 |
| Sit-down restaurants | 50 | #1,161 of 2,405 | 58 | 41.0 | $765K | 115 | 20 |
| Pet businesses | 48 | #1,218 of 2,200 | 19 | 13.4 | $547K | 62 | 3 |
| Child care and preschools | 47 | #891 of 1,611 | 5 | 3.5 | $968K | 97 | 8 |
| Pizza | 47 | #1,147 of 2,090 | 11 | 7.8 | $4M | 79 | 21 |
| Clothing, shoes and laundry | 47 | #1,247 of 2,210 | 26 | 18.4 | $882K | 100 | 4 |
| HVAC and plumbing | 46 | #981 of 1,707 | 7 | 5.0 | $5M | 105 | 13 |
| Car washes and detailing | 44 | #872 of 1,451 | 5 | 3.5 | $2.5M | 100 | 3 |
| Clothing and shoe stores | 44 | #1,272 of 2,087 | 21 | 14.9 | $1.1M | 86 | 4 |
| Grocery and convenience stores | 44 | #1,435 of 2,402 | 30 | 21.2 | $2.5M | 75 | 8 |
| Home repair trades | 43 | #1,349 of 2,057 | 14 | 9.9 | $2.5M | 103 | 27 |
| Spas and skin care | 42 | #1,180 of 1,769 | 10 | 7.1 | $1.1M | 122 | 3 |
| Grocery stores | 42 | #1,299 of 2,070 | 11 | 7.8 | $6.9M | 75 | 5 |
| Auto repair and car care | 41 | #1,617 of 2,401 | 55 | 38.9 | $230K | 86 | 19 |
| Veterinarians | 39 | #1,010 of 1,485 | 7 | 5.0 | $1.5M | 55 | 3 |
| Gyms | 37 | #1,328 of 1,792 | 9 | 6.4 | $845K | 65 | 3 |
| Auto repair shops | 37 | #1,792 of 2,378 | 42 | 29.7 | $301K | 68 | 11 |
| Pet grooming and boarding | 36 | #1,060 of 1,461 | 6 | 4.2 | $1.7M | 68 | Under 3 |
| Tire shops | 36 | #1,113 of 1,530 | 6 | 4.2 | $2.1M | 84 | 4 |
| Barbershops | 33 | #1,044 of 1,356 | 6 | 4.2 | $1.8M | 95 | Under 3 |
| Optometrists and eye care | 32 | #1,051 of 1,302 | 5 | 3.5 | $2.7M | 86 | Under 3 |
| Collision repair and body shops | 29 | #1,122 of 1,327 | 6 | 4.2 | $2.1M | 68 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 2.8 | $11.1M | 299 | 3 |
| Electricians | Not scored | Not scored | 4 | 2.8 | $8.7M | 73 | 14 |
| Funeral homes | Not scored | Not scored | 4 | 2.8 | $522K | 77 | 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.8 | $4.5M | 154 | 6 |
| Nail salons | Not scored | Not scored | 4 | 2.8 | $2.7M | 160 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.1 | $2.5M | 126 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.1 | $4.5M | 188 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.1 | $11.6M | 138 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.4 | $6.8M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.4 | $11.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.4 | $9M | Too few | 3 |
| Pet stores | Not scored | Not scored | 2 | 1.4 | $5.2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.4 | Index only | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 0.7 | $44.4M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 0.7 | $18M | Too few | 4 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $22.9M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Graves County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.6M | $894 | 93 |
| Gasoline and other fuels | $41.8M | $2,955 | 114 |
| Food away from home | $44.4M | $3,138 | 77 |
| Groceries | $76.4M | $5,401 | 85 |
| Personal care products and services | $10.7M | $757 | 75 |
| Child care and other personal services | $4.8M | $342 | 59 |
| Memberships, classes and admissions | $7.6M | $538 | 55 |
| Medical and dental services | $13.5M | $958 | 74 |
| Pets | $10.4M | $735 | 81 |
| Clothing, shoes and related services | $22.9M | $1,621 | 79 |
| Vehicle insurance | $35.8M | $2,531 | 129 |
| Home repairs, maintenance and insurance | $34.9M | $2,471 | 82 |
| Lawn care, cleaning and other household services | $18M | $1,276 | 90 |
| Rent and homeowner costs | $188.2M | $13,309 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Graves County
- Population, 2025 estimate
- 37,050+1.4% since 2020
- Households
- 14,139
- Median age
- 41.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 552 sq. mi.
- People per square mile
- 66
- Median household income
- $50,772+15.3% vs. 2015–2019, before inflation
- Average household income
- $74,127
- Median home value
- $147,800
- Jobs located here
- 11,600
- Daytime population
- 33,159Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Graves County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Graves County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Hickman County, KY4,439 people
- Carlisle County, KY4,762 people
- Marshall County, KY31,743 people
- Calloway County, KY38,224 people
- McCracken County, KY67,564 people
- Fulton County, KY6,409 people
- Ballard County, KY7,654 people
- Livingston County, KY8,903 people
Questions
How fast is Graves County, KY growing?
Population estimates put Graves County at 37,050 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 14,139 households. Median household income rose 15.3% from the 2015–2019 survey, before inflation.
How much do households in Graves County, KY spend?
Households in Graves County spend about $188.2M a year on rent and homeowner costs, $76.4M on groceries and $44.4M on food away from home. Set against the U.S., households in Graves County spend the most on vehicle insurance (an index of 129, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
Which business types have the highest market scores in Graves County, KY?
The highest Groundwork market scores in Graves County are for insurance agencies (74); lawn care, cleaning and pest control companies (70); and dentists and orthodontists (70). Graves County ranks #355 of 2,272 scored counties for insurance agencies.
How does Graves County, KY compare with the U.S.?
The median household income in Graves County is $50,772 a year, 37% below the U.S. median of $80,734. The population rose 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $147,800, against $332,700 for the U.S. For its number of households, Graves County has the most map listings, relative to the U.S., for auto repair shops (38% above the U.S. rate) and the fewest for real estate businesses (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in Graves County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Graves County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Graves County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Graves County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.