Real estate · Small-town market · Kentucky
Real estate agents and brokers in the Mayfield, KY area
How the Mayfield, KY area compares with other small-town markets and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #34 of 533 scored small-town markets
#1 of 15 scored small-town markets based in Kentucky
- Listings
- 14
- 1 chain location (7%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $188.2M
- On rent and homeowner costs · $13,309 a household
- Housing spending per listing (U.S. = 100)
- 247
- 2.5 times the U.S.
- Listings per 10k households
- 9.9
- 68% below the U.S.
- Population, 2025
- 37,050
- +1.4% since 2020
See the real estate agents and brokers around any address in the Mayfield area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Mayfield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate agents and brokers, the Mayfield area has a Groundwork market score of 73 (upper middle): #34 of 533 scored small-town markets and #1 of 15 scored small-town markets based in Kentucky. That puts it in the top 10% of small-town markets for real estate agents and brokers.
Household spending on rent and homeowner costs in the Mayfield area comes to about $188.2M a year: $13,309 per household, 20% below the U.S. average. Housing spending per office is 2.5 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
There are 14 real estate agents and brokers on map listings in the Mayfield area as of September 2026. One of them (7%) is a chain location, against 4% across the U.S. That is 9.9 per 10,000 households, 68% below the U.S. rate of 30.6.
In 2023, official counts showed 3 businesses with payroll in the Mayfield area classed as offices of real estate agents and brokers. That is one for every 4,713 households, against one for every 788 across the U.S. Population estimates show the Mayfield area grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Mayfield area compares
The same measures for Kentucky and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Mayfield area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.9 | 21.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 247 | 122 | 100 |
| Households per official establishment | 4,713 | 1,251 | 788 |
| Official establishment growth, 2019–2023 | n/a | +21.6% | +20.1% |
| Population growth, 2020–2025 | +1.4% | +2.2% | +3.1% |
| Spending per household on rent and homeowner costs | $13,309 | $14,283 | $16,661 |
| Median household income | $50,772 | $63,726 | $80,734 |
| Groundwork market score | 73 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 4
- Annual payroll, 2023
- $147K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 141 chain location
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Mayfield area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Mayfield area
- Population, 2025 estimate
- 37,050+1.4% since 2020
- Households
- 14,139
- Median age
- 41.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 552 sq. mi.
- People per square mile
- 66
- Median household income
- $50,772+15.3% vs. 2015–2019, before inflation
- Average household income
- $74,127
- Median home value
- $147,800
- Jobs located here
- 11,600
- Daytime population
- 33,159Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mayfield area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Mayfield area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Kentucky
Every Kentucky market ranked →The highest-scoring small-town markets in Kentucky for real estate agents and brokers, numbered among those based in Kentucky, with the Mayfield area marked.
Top small-town markets in Kentucky
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Mayfield, KY | 73 | 14 | 9.9 | 247 | +1.4% | #34 of 533 |
| 2Mount Sterling, KY | 65 | 26 | 14.3 | 171 | +3.1% | #86 of 533 |
| 3Glasgow, KY | 62 | 34 | 15.4 | 157 | +2.6% | #113 of 533 |
| 4Frankfort, KY | 61 | 54 | 16.7 | 159 | +3.1% | #126 of 533 |
| 5Pikeville, KY | 59 | 27 | 6.9 | 330 | −5.4% | #139 of 533 |
| 6Henderson, KY | 57 | 29 | 12.4 | 202 | −0.9% | #165 of 533 |
| 7Danville, KY | 56 | 39 | 17.9 | 138 | +3.6% | #177 of 533 |
| 8Franklin, KY | 56 | 15 | 18.7 | 135 | +5.9% | #178 of 533 |
| 9Corbin, KY | 55 | 79 | 14.0 | 166 | +0.1% | #188 of 533 |
| 10Campbellsville, KY | 55 | 23 | 15.7 | 156 | +3.4% | #189 of 533 |
Other business types in the Mayfield area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate65
- Real estate agents and brokers73
- Property management
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the Mayfield, KY area?
As of September 2026, map listings count 14 real estate agents and brokers in the Mayfield area. One of them (7%) is a chain location. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 3 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in the Mayfield, KY area spend on rent and homeowner costs?
About $188.2M a year, or $13,309 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). For the 14 real estate agents and brokers on map listings, housing spending per office is 2.5 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 14,139 households in the Mayfield area and national spending patterns by income.
How does the Mayfield, KY area compare with the U.S. for real estate agents and brokers?
The Mayfield area has 9.9 real estate agents and brokers per 10,000 households, 68% below the U.S. rate of 30.6. The index of housing spending per office is 247, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Mayfield area would have about 35, against 14 on map listings. There is one business with payroll in the industry for every 4,713 households, against one for every 788 across the U.S.
How fast is the Mayfield, KY area growing?
Population estimates put the Mayfield area at 37,050 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 14,139 households. Median household income in the Mayfield area is $50,772, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Mayfield area scores 73 for real estate agents and brokers (upper middle), #34 of 533 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mayfield area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Mayfield area
Screening a site or an acquisition in the Mayfield area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mayfield area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.