Groundwork

Fitness and classes · Metro area · Kentucky

Gyms and studios in the Elizabethtown, KY metro area

The gyms and studios in the Elizabethtown, KY metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 40 out of 100: Lower middle

Ranked #293 of 387 scored metro areas
#4 of 6 scored metro areas based in Kentucky

Listings
72
15 chain locations (21%)
Official establishments
12
Businesses with payroll, 2023
Household spending a year
$33M
On memberships, classes and admissions · $653 a household
Spending per listing
$459K
31% below the U.S.
Listings per 10k households
14.2
5% below the U.S.
Population, 2025
128,666
+2.4% since 2020

See the gyms and studios around any address in the Elizabethtown metro area

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Elizabethtown metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For gyms and studios, the Elizabethtown metro area has a Groundwork market score of 40 (lower middle): #293 of 387 scored metro areas and #4 of 6 scored metro areas based in Kentucky. That puts it in the bottom quarter of metro areas.

As of September 2026, map listings count 72 gyms and studios in the Elizabethtown metro area. Of those, 15 are chain locations, or 21%, against 20% across the U.S. That is 14.2 per 10,000 households, 5% below the U.S. rate of 14.9.

At $653 per household (34% below the U.S. average), households in the Elizabethtown metro area spend about $33M a year on memberships, classes and admissions. That works out to $459K per location, 31% below the U.S. figure of $662K.

The official count of businesses with payroll classed as fitness centers and recreation instruction in the Elizabethtown metro area was 12 in 2023. That is one for every 4,218 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $644K has gone to businesses classed as fitness centers and recreation instruction in the Elizabethtown metro area. Population estimates put the population change in the Elizabethtown metro area from 2020 to 2025 at +2.4%, slower than the U.S. (+3.1%).

How the Elizabethtown metro area compares

The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Elizabethtown, KY metro area compared with Kentucky and the U.S.
MeasureElizabethtown metro areaKentuckyU.S.
Listings per 10k households14.211.214.9
Spending per listing$459K$576K$662K
Households per official establishment4,2182,7291,641
Official establishment growth, 2019–2023n/a+5.2%+8.2%
Population growth, 2020–2025+2.4%+2.2%+3.1%
Spending per household on memberships, classes and admissions$653$643$983
Median household income$67,534$63,726$80,734
Groundwork market score4045

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12
Employees, 2023
186
Annual payroll, 2023
$2.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
7215 chain locations
Listings at the U.S. rate for this spending
50The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$644K

SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Elizabethtown metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Elizabethtown metro area

Population, 2025 estimate
128,666+2.4% since 2020
Households
50,618
Median age
39.1
Homes lived in by their owners
65%
Vehicles per household
1.9
Land area
885 sq. mi.
People per square mile
144
Median household income
$67,534
Average household income
$91,469
Median home value
$218,800
Jobs located here
45,441
Daytime population
119,051Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Elizabethtown metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of the Elizabethtown metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Kentucky

Every Kentucky market ranked →

The highest-scoring metro areas in Kentucky for gyms and studios, numbered among those based in Kentucky (a market based in another state is listed without a number), with the Elizabethtown metro area marked.

Top metro areas in Kentucky

Metro areas in Kentucky ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Cincinnati, OH-KY-IN641,20013.2$731K+2.7%#70 of 387
1Bowling Green, KY557310.0$617K+9.5%#138 of 387
Clarksville, TN-KY5114411.5$546K+8.5%#184 of 387
2Louisville/Jefferson County, KY-IN5071212.8$600K+2.9%#191 of 387
Huntington-Ashland, WV-KY-OH481449.5$653K−2.6%#206 of 387
3Owensboro, KY454810.6$609K+1.3%#243 of 387
4Elizabethtown, KY407214.2$459K+2.4%#293 of 387
5Lexington-Fayette, KY3333515.5$479K+3.4%#339 of 387
6Paducah, KY-IL325713.7$477K−1.2%#347 of 387

Other business types in the Elizabethtown metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in the Elizabethtown, KY metro area?

The Elizabethtown metro area has 72 gyms and studios on map listings as of September 2026. 15 of them (21%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 12 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in the Elizabethtown, KY metro area spend on memberships, classes and admissions?

About $33M a year, or $653 per household. That is 34% below the U.S. average (an index of 66, where 100 is the U.S. average). Spread across the 72 gyms and studios on map listings, it comes to $459K per location. It is estimated from the incomes of the 50,618 households in the Elizabethtown metro area and national spending patterns by income.

How does the Elizabethtown, KY metro area compare with the U.S. for gyms and studios?

The Elizabethtown metro area has 14.2 gyms and studios per 10,000 households, 5% below the U.S. rate of 14.9. Spending per location is $459K, 31% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Elizabethtown metro area would have about 50, against 72 on map listings. There is one business with payroll in the industry for every 4,218 households, against one for every 1,641 across the U.S.

How fast is the Elizabethtown, KY metro area growing?

Population estimates put the Elizabethtown metro area at 128,666 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 50,618 households. Median household income in the Elizabethtown metro area is $67,534, 16% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Elizabethtown metro area scores 40 for gyms and studios (lower middle), #293 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Elizabethtown metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in the Elizabethtown metro area

Screening a site or an acquisition in the Elizabethtown metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Elizabethtown metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.