County profile · Kentucky
Hardin County, KY market data
Population, household spending and competition for 56 business types in Hardin County, each scored against other counties.
- Population, 2025
- 113,482
- +2.4% since 2020
- Households
- 44,622
- Median household income
- $67,647
- +24.4% vs. 2015–2019, before inflation
- Median home value
- $225,800
- Jobs located here
- 42,829
- Highest market score
- 78
- Landscaping and lawn care, #100 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Hardin County by name and distance, and the households and spending within reach. Or open the report at the center of Hardin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 113,482 people live in Hardin County, in 44,622 households. Between 2020 and 2025, the population of Hardin County grew 2.4%, slower than the U.S. (+3.1%). The median household income in Hardin County is $67,647 a year, 16% below the U.S. median of $80,734. That rose 24.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hardin County spend the most on vehicle insurance (an index of 124, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
The highest Groundwork market scores in Hardin County are for landscaping and lawn care companies (78); veterinarians (77); and lawn care, cleaning and pest control companies (71). Hardin County ranks #100 of 1,493 scored counties for landscaping and lawn care companies.
Hardin County is part of the Elizabethtown metro area. For its number of households, Hardin County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (69% above the U.S. rate) and the fewest for mortgage brokers and lenders (37% below the U.S. rate).
All 56 business types in Hardin County
Highest Groundwork market score first. Each score compares Hardin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 78 | #100 of 1,493 | 15 | 3.4 | $4.2M | 144 | 23 |
| Veterinarians | 77 | #136 of 1,485 | 12 | 2.7 | $3.2M | 116 | 5 |
| Lawn, cleaning and pest control | 71 | #209 of 1,771 | 28 | 6.3 | $2.3M | 135 | 54 |
| Insurance agencies | 70 | #474 of 2,272 | 57 | 12.8 | $1.9M | 151 | 29 |
| Convenience stores | 68 | #498 of 2,261 | 40 | 9.0 | $6.5M | 83 | 3 |
| Grocery and convenience stores | 68 | #510 of 2,402 | 81 | 18.2 | $3.2M | 95 | 18 |
| Roofing and gutters | 66 | #230 of 1,177 | 14 | 3.1 | $8.8M | 104 | 5 |
| Mortgage brokers and lenders | 64 | #190 of 887 | 12 | 2.7 | Index only | 139 | 3 |
| House cleaning | 63 | #183 of 847 | 8 | 1.8 | $7.9M | 124 | 24 |
| Collision repair and body shops | 62 | #387 of 1,327 | 11 | 2.5 | $3.6M | 115 | 8 |
| Property management | 61 | #279 of 910 | 10 | 2.2 | Index only | 117 | 8 |
| Bakeries and dessert shops | 60 | #553 of 1,889 | 36 | 8.1 | $4.5M | 107 | 16 |
| Grocery stores | 60 | #685 of 2,070 | 29 | 6.5 | $9M | 97 | 15 |
| Pest control | 59 | #236 of 699 | 5 | 1.1 | $12.7M | 124 | 7 |
| Martial arts and dance studios | 59 | #413 of 1,334 | 15 | 3.4 | $2M | 98 | 5 |
| Coffee shops and cafes | 59 | #657 of 2,063 | 41 | 9.2 | $3.9M | 106 | 16 |
| HVAC and plumbing | 57 | #615 of 1,707 | 29 | 6.5 | $4.3M | 89 | 33 |
| Child care and preschools | 57 | #629 of 1,611 | 19 | 4.3 | $972K | 97 | 24 |
| Yoga, Pilates and fitness studios | 56 | #266 of 777 | 7 | 1.6 | $4.2M | 104 | 7 |
| Home repair trades | 53 | #907 of 2,057 | 59 | 13.2 | $2.1M | 86 | 64 |
| Pet businesses | 52 | #1,015 of 2,200 | 62 | 13.9 | $612K | 70 | 22 |
| Auto repair shops | 51 | #1,154 of 2,378 | 93 | 20.8 | $421K | 95 | 34 |
| Sit-down restaurants | 50 | #1,179 of 2,405 | 238 | 53.3 | $673K | 101 | 73 |
| Restaurants and cafes | 50 | #1,182 of 2,405 | 415 | 93.0 | $386K | 104 | 186 |
| Chiropractors | 48 | #805 of 1,490 | 22 | 4.9 | $2.2M | 90 | 11 |
| Funeral homes | 47 | #782 of 1,472 | 11 | 2.5 | $493K | 73 | 7 |
| Electricians | 45 | #719 of 1,160 | 16 | 3.6 | $7.7M | 64 | 26 |
| Auto repair and car care | 45 | #1,427 of 2,401 | 161 | 36.1 | $243K | 90 | 60 |
| Pet stores | 44 | #587 of 974 | 10 | 2.2 | $3.8M | 84 | 5 |
| Car washes and detailing | 44 | #886 of 1,451 | 21 | 4.7 | $1.9M | 74 | 6 |
| Gas stations | 44 | #1,443 of 2,358 | 78 | 17.5 | $1.6M | 68 | 55 |
| Gyms | 42 | #1,208 of 1,792 | 45 | 10.1 | $658K | 51 | 7 |
| Gyms, studios and classes | 41 | #1,470 of 2,088 | 67 | 15.0 | $442K | 67 | 12 |
| Clothing, shoes and laundry | 41 | #1,471 of 2,210 | 103 | 23.1 | $781K | 89 | 33 |
| Hair salons | 41 | #1,606 of 2,339 | 106 | 23.8 | $361K | 84 | 21 |
| Clothing and shoe stores | 40 | #1,414 of 2,087 | 87 | 19.5 | $925K | 73 | 27 |
| Real estate | 40 | #1,623 of 2,229 | 143 | 32.0 | Index only | 105 | 71 |
| Physical therapy | 39 | #1,002 of 1,422 | 21 | 4.7 | $2.3M | 94 | 22 |
| Fast food and sandwich shops | 39 | #1,540 of 2,222 | 71 | 15.9 | $2.3M | 74 | 93 |
| Real estate agents and brokers | 39 | #1,652 of 2,176 | 116 | 26.0 | Index only | 103 | 46 |
| Pet grooming and boarding | 38 | #1,025 of 1,461 | 27 | 6.1 | $1.4M | 55 | 12 |
| Spas and skin care | 38 | #1,324 of 1,769 | 45 | 10.1 | $851K | 97 | 11 |
| Pizza | 38 | #1,523 of 2,090 | 50 | 11.2 | $3.2M | 63 | 93 |
| Nail salons | 37 | #1,009 of 1,328 | 27 | 6.1 | $1.4M | 85 | Under 3 |
| Optometrists and eye care | 35 | #1,008 of 1,302 | 23 | 5.2 | $2.1M | 66 | 8 |
| Salons, barbers and spas | 35 | #1,965 of 2,385 | 215 | 48.2 | $178K | 84 | 39 |
| Tire shops | 32 | #1,201 of 1,530 | 23 | 5.2 | $1.7M | 68 | 12 |
| Primary care and pediatrics | 31 | #1,363 of 1,656 | 38 | 8.5 | $1.3M | 70 | 85 |
| Barbershops | 29 | #1,124 of 1,356 | 35 | 7.8 | $1.1M | 58 | 4 |
| Dentists and orthodontists | 28 | #1,693 of 1,886 | 56 | 12.5 | $850K | 86 | 45 |
| Home inspectors | 25 | #389 of 415 | 5 | 1.1 | Index only | 50 | Under 3 |
| Doctors, dentists and clinics | 23 | #2,251 of 2,394 | 513 | 115.0 | $93K | 61 | 177 |
| Oil change and quick lube | 19 | #449 of 479 | 7 | 1.6 | $5.6M | 41 | 7 |
| Urgent care and walk-in clinics | 16 | #320 of 325 | 6 | 1.3 | $7.9M | 32 | 6 |
| Laundromats | Not scored | Not scored | 4 | 0.9 | $20.1M | 161 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.4 | $40.2M | Too few | 6 |
Household spending in Hardin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $39.1M | $877 | 92 |
| Gasoline and other fuels | $126.4M | $2,834 | 109 |
| Food away from home | $160.2M | $3,591 | 88 |
| Groceries | $262M | $5,871 | 93 |
| Personal care products and services | $38.3M | $858 | 85 |
| Child care and other personal services | $18.5M | $414 | 71 |
| Memberships, classes and admissions | $29.6M | $664 | 67 |
| Medical and dental services | $47.6M | $1,067 | 83 |
| Pets | $38M | $851 | 94 |
| Clothing, shoes and related services | $80.4M | $1,803 | 88 |
| Vehicle insurance | $108.2M | $2,425 | 124 |
| Home repairs, maintenance and insurance | $123.3M | $2,763 | 92 |
| Lawn care, cleaning and other household services | $63.4M | $1,421 | 100 |
| Rent and homeowner costs | $651.6M | $14,603 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hardin County
- Population, 2025 estimate
- 113,482+2.4% since 2020
- Households
- 44,622
- Median age
- 38.7
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.8
- Land area
- 624 sq. mi.
- People per square mile
- 179
- Median household income
- $67,647+24.4% vs. 2015–2019, before inflation
- Average household income
- $93,596
- Median home value
- $225,800
- Jobs located here
- 42,829
- Daytime population
- 107,983Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hardin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hardin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Larue County, KY15,107 people
- Bullitt County, KY84,027 people
- Nelson County, KY47,606 people
- Breckinridge County, KY20,881 people
- Grayson County, KY26,707 people
- Hart County, KY19,603 people
- Jefferson County, KY783,022 people
Questions
How fast is Hardin County, KY growing?
Population estimates put Hardin County at 113,482 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 44,622 households. Against the 2015–2019 survey, median household income rose 24.4%, before inflation.
How much do households in Hardin County, KY spend?
Households in Hardin County spend about $651.6M a year on rent and homeowner costs, $262M on groceries and $160.2M on food away from home. Relative to the U.S., household spending in Hardin County runs highest on vehicle insurance (an index of 124, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Which business types have the highest market scores in Hardin County, KY?
Of the business types scored in Hardin County, landscaping and lawn care companies (78); veterinarians (77); and lawn care, cleaning and pest control companies (71) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #100 of 1,493 scored counties.
How does Hardin County, KY compare with the U.S.?
Median household income in Hardin County is $67,647, 16% below the U.S. median of $80,734. The population rose 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $225,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (69% above the U.S. rate) and lowest for mortgage brokers and lenders (37% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Hardin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hardin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hardin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hardin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.