Groundwork

Pets · Metro area · Kansas

Pet businesses in the Wichita, KS metro area

Competitor counts, household spending and official business counts for pet businesses in the Wichita, KS metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 35 out of 100: Lower middle

Ranked #303 of 387 scored metro areas
#2 of 4 scored metro areas based in Kansas

Listings
284
43 chain locations (15%)
Official establishments
165
+15.7% since 2019
Household spending a year
$207.8M
On pets · $816 a household
Spending per listing
$732K
17% below the U.S.
Listings per 10k households
11.1
7% above the U.S.
Population, 2025
663,809
+2.4% since 2020

See the pet businesses around any address in the Wichita metro area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wichita metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pet businesses in the Wichita metro area is 35 (lower middle), #303 of 387 scored metro areas and #2 of 4 scored metro areas based in Kansas. That puts it in the bottom quarter of metro areas.

As of September 2026, map listings count 284 pet businesses in the Wichita metro area. 43 of them (15%) are chain locations, against 17% across the U.S. That comes to 11.1 for every 10,000 households, 7% above the U.S. rate of 10.4.

Household spending on pets in the Wichita metro area comes to about $207.8M a year: $816 per household, 10% below the U.S. average. That is about $732K of household spending for each business on map listings, 17% below the U.S. figure of $878K.

Official counts show 165 businesses with payroll classed as pet care, veterinarians and pet stores in the Wichita metro area in 2023, up 15.7% from 2019. That is one for every 1,544 households, against one for every 1,852 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $2.8M have gone to businesses classed as pet care, veterinarians and pet stores in the Wichita metro area. Population estimates show the Wichita metro area grew 2.4% from 2020 to 2025, slower than the U.S. (+3.1%).

How the Wichita metro area compares

The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Wichita, KS metro area compared with Kansas and the U.S.
MeasureWichita metro areaKansasU.S.
Listings per 10k households11.112.010.4
Spending per listing$732K$710K$878K
Households per official establishment1,5441,4981,852
Official establishment growth, 2019–2023+15.7%+8.7%+11.4%
Population growth, 2020–2025+2.4%+1.3%+3.1%
Spending per household on pets$816$851$909
Median household income$70,655$74,275$80,734
Groundwork market score3528

Official counts and lending

Businesses

Official establishments, 2019 to 2023
165+15.7% over the period
Employees, 2023
1,867
Annual payroll, 2023
$69M
One-person businesses, 2023
211Businesses with no payroll
Map listings, September 2026
28443 chain locations
Listings at the U.S. rate for this spending
237The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
6
Amount
$2.8M

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Wichita metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Wichita metro area

Population, 2025 estimate
663,809+2.4% since 2020
Households
254,776
Median age
37.8
Homes lived in by their owners
65%
Vehicles per household
1.9
Land area
4,148 sq. mi.
People per square mile
157
Median household income
$70,655+23.1% vs. 2015–2019, before inflation
Average household income
$94,221
Median home value
$201,200
Jobs located here
300,232
Daytime population
657,026Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Wichita metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Wichita metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Kansas

Every Kansas market ranked →

The highest-scoring metro areas in Kansas for pet businesses, numbered among those based in Kansas (a market based in another state is listed without a number), with the Wichita metro area marked.

Top metro areas in Kansas

Metro areas in Kansas ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Kansas City, MO-KS6191710.2$892K+3.4%#106 of 387
1Lawrence, KS415210.3$818K+1.8%#264 of 387
2Wichita, KS3528411.1$732K+2.4%#303 of 387
St. Joseph, MO-KS325912.6$604K−2.0%#328 of 387
3Topeka, KS3011311.6$690K+0.1%#334 of 387
Joplin, MO-KS2911514.5$508K+3.9%#346 of 387
4Manhattan, KS186913.5$578K+1.4%#373 of 387

Other business types in the Wichita metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the Wichita, KS metro area?

The Wichita metro area has 284 pet businesses on map listings as of September 2026. 43 of them (15%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 165 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 15.7% from 2019. Official counts list 211 one-person businesses without payroll.

How much do households in the Wichita, KS metro area spend on pets?

About $207.8M a year, or $816 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 284 pet businesses on map listings, it comes to $732K per business. It is estimated from the incomes of the 254,776 households in the Wichita metro area and national spending patterns by income.

How does the Wichita, KS metro area compare with the U.S. for pet businesses?

The Wichita metro area has 11.1 pet businesses per 10,000 households, 7% above the U.S. rate of 10.4. Spending per business is $732K, 17% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Wichita metro area would have about 237, against 284 on map listings. There is one business with payroll in the industry for every 1,544 households, against one for every 1,852 across the U.S. The official count rose 15.7% from 2019 to 2023, against +11.4% for the U.S.

How fast is the Wichita, KS metro area growing?

Population estimates put the Wichita metro area at 663,809 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 254,776 households. The median household income in the Wichita metro area is $70,655 a year, 12% below the U.S. median of $80,734. That rose 23.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wichita metro area scores 35 for pet businesses (lower middle), #303 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Wichita metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Wichita metro area

Screening a site or an acquisition in the Wichita metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Wichita metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.