Groundwork

Clothing and laundry · Metro area · Kansas

Clothing and shoe stores in the Wichita, KS metro area

The clothing and shoe stores in the Wichita, KS metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 50 out of 100: Upper middle

Ranked #207 of 387 scored metro areas
#3 of 4 scored metro areas based in Kansas

Listings
398
184 chain locations (46%)
Official establishments
183
−17.4% since 2019
Household spending a year
$488.1M
On clothing, shoes and related services · $1,916 a household
Spending per listing
$1.2M
3% below the U.S.
Listings per 10k households
15.6
4% below the U.S.
Population, 2025
663,809
+2.4% since 2020

See the clothing and shoe stores around any address in the Wichita metro area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Wichita metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 398 clothing and shoe stores in the Wichita metro area. Of those, 184 are chain locations, or 46%, against 44% across the U.S. That is 15.6 per 10,000 households, 4% below the U.S. rate of 16.2.

At $1,916 per household (7% below the U.S. average), households in the Wichita metro area spend about $488.1M a year on clothing, shoes and related services. That works out to $1.2M per store, 3% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

The official count of businesses with payroll classed as clothing and shoe stores in the Wichita metro area was 183 in 2023, down 17.4% from 2019. That is one for every 1,392 households, against one for every 1,273 across the U.S. Official counts list 354 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $2.6M have gone to businesses classed as clothing and shoe stores in the Wichita metro area.

Population estimates show the Wichita metro area grew 2.4% from 2020 to 2025, slower than the U.S. (+3.1%). The Wichita metro area scores 50 (upper middle) on the Groundwork market score for clothing and shoe stores, ranking #207 of 387 scored metro areas and #3 of 4 scored metro areas based in Kansas.

How the Wichita metro area compares

The same measures for Kansas and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Wichita, KS metro area compared with Kansas and the U.S.
MeasureWichita metro areaKansasU.S.
Listings per 10k households15.614.516.2
Spending per listing$1.2M$1.4M$1.3M
Households per official establishment1,3921,4491,273
Official establishment growth, 2019–2023−17.4%−11.4%−12.2%
Population growth, 2020–2025+2.4%+1.3%+3.1%
Spending per household on clothing, shoes and related services$1,916$1,989$2,055
Median household income$70,655$74,275$80,734
Groundwork market score5051

Official counts and lending

Businesses

Official establishments, 2019 to 2023
183−17.4% over the period
Employees, 2023
2,414
Annual payroll, 2023
$43.8M
One-person businesses, 2023
354Businesses with no payroll
Map listings, September 2026
398184 chain locations
Listings at the U.S. rate for this spending
384The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$2.6M

SBA-backed loans to businesses classed as clothing and shoe stores in the Wichita metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Wichita metro area

Population, 2025 estimate
663,809+2.4% since 2020
Households
254,776
Median age
37.8
Homes lived in by their owners
65%
Vehicles per household
1.9
Land area
4,148 sq. mi.
People per square mile
157
Median household income
$70,655+23.1% vs. 2015–2019, before inflation
Average household income
$94,221
Median home value
$201,200
Jobs located here
300,232
Daytime population
657,026Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Wichita metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Wichita metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Kansas

Every Kansas market ranked →

The highest-scoring metro areas in Kansas for clothing and shoe stores, numbered among those based in Kansas (a market based in another state is listed without a number), with the Wichita metro area marked.

Top metro areas in Kansas

Metro areas in Kansas ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lawrence, KS725510.9$1.8M+1.8%#49 of 387
Kansas City, MO-KS661,30014.5$1.5M+3.4%#86 of 387
2Topeka, KS6411411.8$1.6M+0.1%#99 of 387
3Wichita, KS5039815.6$1.2M+2.4%#207 of 387
St. Joseph, MO-KS446914.7$1.2M−2.0%#236 of 387
4Manhattan, KS417715.0$1.2M+1.4%#262 of 387
Joplin, MO-KS4114618.4$961K+3.9%#266 of 387

Other business types in the Wichita metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Wichita, KS metro area?

There are 398 clothing and shoe stores on map listings in the Wichita metro area as of September 2026. 184 of them (46%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 183 businesses with payroll classed as clothing and shoe stores in 2023, down 17.4% from 2019. Official counts also show 354 one-person businesses without payroll.

How much do households in the Wichita, KS metro area spend on clothing, shoes and related services?

About $488.1M a year, or $1,916 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 398 clothing and shoe stores on map listings, it comes to $1.2M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 254,776 households in the Wichita metro area and national spending patterns by income.

How does the Wichita, KS metro area compare with the U.S. for clothing and shoe stores?

The Wichita metro area has 15.6 clothing and shoe stores per 10,000 households, 4% below the U.S. rate of 16.2. Spending per store is $1.2M, 3% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Wichita metro area would have about 384, against 398 on map listings. There is one business with payroll in the industry for every 1,392 households, against one for every 1,273 across the U.S. The official count fell 17.4% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Wichita, KS metro area growing?

Population estimates put the Wichita metro area at 663,809 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 254,776 households. The median household income in the Wichita metro area is $70,655 a year, 12% below the U.S. median of $80,734. That rose 23.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Wichita metro area scores 50 for clothing and shoe stores (upper middle), #207 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Wichita metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Wichita metro area

Screening a site or an acquisition in the Wichita metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Wichita metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.