Small-town market profile · Kansas
Great Bend, KS area market data
Population, household spending and competition for 56 business types in the Great Bend area, each scored against other small-town markets.
- Population, 2025
- 24,790
- −2.5% since 2020
- Households
- 10,380
- Median household income
- $58,851
- +18.4% vs. 2015–2019, before inflation
- Median home value
- $126,400
- Jobs located here
- 11,401
- Highest market score
- 62
- Primary care and pediatrics, #131 of 458 scored small-town markets
A site report maps the competitors on map listings around any address in the Great Bend area by name and distance, and the households and spending within reach. Or open the report at the center of the Great Bend area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 24,790 people live in the Great Bend area, in 10,380 households. Population estimates show the Great Bend area declined 2.5% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Great Bend area is $58,851 a year, 27% below the U.S. median of $80,734. That rose 18.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Great Bend area spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (53).
The highest Groundwork market scores in the Great Bend area are for primary care and pediatric clinics (62), dentists and orthodontists (58) and fast food and sandwich shops (58). The Great Bend area ranks #131 of 458 scored small-town markets for primary care and pediatric clinics.
The Great Bend area is made up of one county, Barton County. For its number of households, the Great Bend area has the most map listings, relative to the U.S., for tire shops (2.5 times the U.S. rate) and the fewest for real estate agents and brokers (56% below the U.S. rate).
All 56 business types in the Great Bend area
Highest Groundwork market score first. Each score compares the Great Bend area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 62 | #131 of 458 | 5 | 4.8 | $2.6M | 146 | 9 |
| Dentists and orthodontists | 58 | #185 of 526 | 8 | 7.7 | $1.6M | 165 | 6 |
| Fast food and sandwich shops | 58 | #199 of 537 | 10 | 9.6 | $3.5M | 114 | 16 |
| Grocery and convenience stores | 55 | #234 of 538 | 16 | 15.4 | $3.6M | 106 | 6 |
| Doctors, dentists and clinics | 52 | #254 of 538 | 62 | 59.7 | $210K | 137 | 26 |
| Physical therapy | 45 | #242 of 400 | 5 | 4.8 | $2.6M | 108 | 4 |
| Car washes and detailing | 45 | #259 of 441 | 5 | 4.8 | $2.2M | 88 | Under 3 |
| Coffee shops and cafes | 43 | #335 of 529 | 9 | 8.7 | $3.9M | 104 | 5 |
| Convenience stores | 43 | #345 of 529 | 9 | 8.7 | $6.4M | 81 | Under 3 |
| Salons, barbers and spas | 43 | #360 of 538 | 42 | 40.5 | $214K | 101 | 5 |
| Optometrists and eye care | 40 | #281 of 400 | 5 | 4.8 | $2.6M | 83 | Under 3 |
| Hair salons | 40 | #386 of 538 | 25 | 24.1 | $360K | 84 | 3 |
| Real estate agents and brokers | 39 | #397 of 533 | 14 | 13.5 | Index only | 172 | 6 |
| Grocery stores | 38 | #367 of 506 | 6 | 5.8 | $9.6M | 104 | 6 |
| Gas stations | 38 | #396 of 536 | 17 | 16.4 | $1.7M | 71 | 14 |
| Clothing, shoes and laundry | 36 | #404 of 536 | 26 | 25.0 | $691K | 78 | 5 |
| Funeral homes | 34 | #285 of 365 | 5 | 4.8 | $344K | 51 | 4 |
| Landscaping and lawn care | 34 | #316 of 399 | 5 | 4.8 | $2.3M | 78 | 8 |
| Pizza | 34 | #419 of 520 | 13 | 12.5 | $2.7M | 53 | 16 |
| Restaurants and cafes | 34 | #428 of 538 | 109 | 105.0 | $319K | 86 | 42 |
| Clothing and shoe stores | 33 | #419 of 536 | 22 | 21.2 | $816K | 64 | 5 |
| Bakeries and dessert shops | 30 | #449 of 507 | 11 | 10.6 | $3.2M | 76 | 5 |
| Real estate | 30 | #501 of 536 | 20 | 19.3 | Index only | 152 | 13 |
| Pet businesses | 28 | #473 of 527 | 14 | 13.5 | $533K | 61 | 5 |
| Sit-down restaurants | 27 | #483 of 538 | 62 | 59.7 | $560K | 84 | 20 |
| Gyms, studios and classes | 27 | #483 of 535 | 14 | 13.5 | $502K | 76 | Under 3 |
| HVAC and plumbing | 26 | #447 of 476 | 6 | 5.8 | $4.2M | 87 | 14 |
| Tire shops | 25 | #377 of 431 | 10 | 9.6 | $1.1M | 44 | 3 |
| Collision repair and body shops | 23 | #360 of 387 | 6 | 5.8 | $1.8M | 60 | 6 |
| Spas and skin care | 22 | #479 of 504 | 12 | 11.6 | $750K | 86 | Under 3 |
| Gyms | 21 | #478 of 506 | 10 | 9.6 | $702K | 54 | Under 3 |
| Child care and preschools | 19 | #427 of 454 | 12 | 11.6 | $265K | 26 | 5 |
| Veterinarians | 18 | #383 of 398 | 5 | 4.8 | $1.5M | 55 | 5 |
| Chiropractors | 18 | #423 of 426 | 11 | 10.6 | $1.2M | 49 | 7 |
| Lawn, cleaning and pest control | 17 | #475 of 481 | 10 | 9.6 | $1.1M | 68 | 16 |
| Auto repair and car care | 17 | #517 of 538 | 70 | 67.4 | $158K | 59 | 30 |
| Pet grooming and boarding | 16 | #372 of 387 | 6 | 5.8 | $1.2M | 49 | Under 3 |
| Auto repair shops | 16 | #525 of 538 | 43 | 41.4 | $257K | 58 | 25 |
| Insurance agencies | 10 | #530 of 537 | 29 | 27.9 | $605K | 48 | 16 |
| Home repair trades | 9 | #526 of 526 | 19 | 18.3 | $1.3M | 54 | 31 |
| Electricians | 8 | #295 of 295 | 9 | 8.7 | $2.8M | 23 | 12 |
| Roofing and gutters | Not scored | Not scored | 4 | 3.9 | $6.2M | 74 | 5 |
| Barbershops | Not scored | Not scored | 3 | 2.9 | $3M | 159 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.9 | $2.3M | 116 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.9 | Index only | 112 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 2.9 | $3.8M | 37 | 3 |
| House cleaning | Not scored | Not scored | 2 | 1.9 | $5.7M | Too few | 5 |
| Property management | Not scored | Not scored | 2 | 1.9 | Index only | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 1.0 | $18M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.0 | $9M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.0 | $7.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.0 | $13M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.0 | $7M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Great Bend area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11M | $1,064 | 111 |
| Gasoline and other fuels | $28.8M | $2,770 | 107 |
| Food away from home | $34.7M | $3,346 | 82 |
| Groceries | $57.7M | $5,561 | 88 |
| Personal care products and services | $9M | $867 | 86 |
| Child care and other personal services | $3.2M | $307 | 53 |
| Memberships, classes and admissions | $7M | $676 | 69 |
| Medical and dental services | $13M | $1,252 | 97 |
| Pets | $7.5M | $718 | 79 |
| Clothing, shoes and related services | $18M | $1,730 | 84 |
| Vehicle insurance | $17.5M | $1,690 | 86 |
| Home repairs, maintenance and insurance | $25M | $2,406 | 80 |
| Lawn care, cleaning and other household services | $11.3M | $1,093 | 77 |
| Rent and homeowner costs | $131.5M | $12,670 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Great Bend area
- Population, 2025 estimate
- 24,790−2.5% since 2020
- Households
- 10,380
- Median age
- 40.6
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 895 sq. mi.
- People per square mile
- 28
- Median household income
- $58,851+18.4% vs. 2015–2019, before inflation
- Average household income
- $78,743
- Median home value
- $126,400
- Jobs located here
- 11,401
- Daytime population
- 24,199Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Great Bend area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Great Bend area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Great Bend area 1
- Barton County, KS25,097 people
Other markets based in Kansas 12
- Wichita, KS metro area652,622 people
- Topeka, KS metro area232,468 people
- Manhattan, KS metro area133,965 people
- Lawrence, KS metro area120,302 people
- Hutchinson, KS area61,553 people
- Salina, KS area59,487 people
- Pittsburg, KS area39,008 people
- Garden City, KS area38,084 people
- Emporia, KS area34,747 people
- Arkansas City-Winfield, KS area34,411 people
- Dodge City, KS area34,074 people
- McPherson, KS area30,205 people
Questions
How fast is the Great Bend, KS area growing?
Population estimates put the Great Bend area at 24,790 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 10,380 households. Against the 2015–2019 survey, median household income rose 18.4%, before inflation.
How much do households in the Great Bend, KS area spend?
Households in the Great Bend area spend about $131.5M a year on rent and homeowner costs, $57.7M on groceries and $34.7M on food away from home. Relative to the U.S., household spending in the Great Bend area runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Which business types have the highest market scores in the Great Bend, KS area?
Of the business types scored in the Great Bend area, primary care and pediatric clinics (62), dentists and orthodontists (58) and fast food and sandwich shops (58) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #131 of 458 scored small-town markets.
How does the Great Bend, KS area compare with the U.S.?
Median household income in the Great Bend area is $58,851, 27% below the U.S. median of $80,734. The population fell 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $126,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (2.5 times the U.S. rate) and lowest for real estate agents and brokers (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in the Great Bend area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Great Bend area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kansas · Every U.S. market · How we measure
Screening a site or an acquisition in the Great Bend area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Great Bend area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.