County profile · Iowa
Page County, IA market data
How Page County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 14,856
- −2.3% since 2020
- Households
- 6,255
- Median household income
- $57,953
- +11.7% vs. 2015–2019, before inflation
- Median home value
- $125,300
- Jobs located here
- 6,169
- Highest market score
- 57
- Fast food and sandwich shops, #849 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Page County by name and distance, and the households and spending within reach. Or open the report at the center of Page County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Page County has an estimated 14,856 people and 6,255 households. Between 2020 and 2025, the population of Page County declined 2.3%, against +3.1% for the U.S. Median household income in Page County is $57,953, 28% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 11.7%, before inflation.
Relative to the U.S., household spending in Page County runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Of the business types scored in Page County, fast food and sandwich shops (57), grocery and convenience stores (53) and gas stations (51) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #849 of 2,222 scored counties.
Against the U.S., map listings per household run highest for home repair companies (2.2 times the U.S. rate) and lowest for real estate businesses (38% below the U.S. rate).
All 56 business types in Page County
Highest Groundwork market score first. Each score compares Page County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 57 | #849 of 2,222 | 6 | 9.6 | $3.5M | 114 | 7 |
| Grocery and convenience stores | 53 | #1,058 of 2,402 | 10 | 16.0 | $3.5M | 102 | 3 |
| Gas stations | 51 | #1,114 of 2,358 | 7 | 11.2 | $2.4M | 102 | 6 |
| Doctors, dentists and clinics | 45 | #1,422 of 2,394 | 45 | 71.9 | $173K | 114 | 11 |
| Dentists and orthodontists | 39 | #1,322 of 1,886 | 8 | 12.8 | $974K | 99 | 4 |
| Pizza | 38 | #1,528 of 2,090 | 7 | 11.2 | $3M | 59 | 7 |
| Real estate | 35 | #1,862 of 2,229 | 15 | 24.0 | Index only | 122 | 4 |
| Hair salons | 33 | #1,933 of 2,339 | 13 | 20.8 | $416K | 97 | Under 3 |
| Clothing, shoes and laundry | 30 | #1,853 of 2,210 | 18 | 28.8 | $602K | 68 | 3 |
| Restaurants and cafes | 30 | #2,016 of 2,405 | 61 | 97.5 | $343K | 93 | 27 |
| Auto repair and car care | 29 | #2,064 of 2,401 | 34 | 54.4 | $194K | 72 | 10 |
| Sit-down restaurants | 29 | #2,069 of 2,405 | 30 | 48.0 | $698K | 105 | 14 |
| Salons, barbers and spas | 29 | #2,150 of 2,385 | 25 | 40.0 | $216K | 102 | Under 3 |
| Clothing and shoe stores | 28 | #1,777 of 2,087 | 15 | 24.0 | $723K | 57 | 3 |
| Real estate agents and brokers | 28 | #2,074 of 2,176 | 13 | 20.8 | Index only | 111 | 4 |
| Funeral homes | 26 | #1,303 of 1,472 | 6 | 9.6 | $203K | 30 | 4 |
| Grocery stores | 26 | #1,749 of 2,070 | 6 | 9.6 | $5.8M | 62 | 3 |
| Auto repair shops | 24 | #2,180 of 2,378 | 21 | 33.6 | $315K | 71 | 9 |
| HVAC and plumbing | 23 | #1,622 of 1,707 | 9 | 14.4 | $1.6M | 35 | 4 |
| Lawn, cleaning and pest control | 23 | #1,702 of 1,771 | 8 | 12.8 | $850K | 51 | 6 |
| Physical therapy | 22 | #1,323 of 1,422 | 6 | 9.6 | $1.3M | 54 | Under 3 |
| Pet businesses | 22 | #2,068 of 2,200 | 8 | 12.8 | $563K | 64 | Under 3 |
| Bakeries and dessert shops | 20 | #1,809 of 1,889 | 6 | 9.6 | $3.5M | 84 | 6 |
| Home repair trades | 19 | #2,018 of 2,057 | 17 | 27.2 | $870K | 36 | 9 |
| Chiropractors | 18 | #1,450 of 1,490 | 6 | 9.6 | $1.3M | 54 | 4 |
| Spas and skin care | 18 | #1,712 of 1,769 | 8 | 12.8 | $675K | 77 | Under 3 |
| Landscaping and lawn care | 16 | #1,470 of 1,493 | 5 | 8.0 | $1.4M | 46 | 6 |
| Coffee shops and cafes | 16 | #2,016 of 2,063 | 8 | 12.8 | $2.6M | 71 | 6 |
| Optometrists and eye care | 14 | #1,257 of 1,302 | 6 | 9.6 | $1.3M | 41 | 3 |
| Insurance agencies | 10 | #2,246 of 2,272 | 17 | 27.2 | $612K | 49 | 9 |
| Roofing and gutters | 3 | #1,177 of 1,177 | 6 | 9.6 | $2.5M | 29 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 6.4 | $1.7M | 66 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 6.4 | $498K | 50 | 3 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 6.4 | $1.1M | 163 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 4.8 | $2.2M | 71 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 4.8 | $1.4M | 71 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 4.8 | $1.8M | 108 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 4.8 | $1.5M | 55 | Under 3 |
| Convenience stores | Not scored | Not scored | 2 | 3.2 | $17.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 3.2 | $7.4M | Too few | 5 |
| Laundromats | Not scored | Not scored | 2 | 3.2 | $5.4M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 3.2 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 3.2 | $3.4M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 3.2 | $2.3M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.2 | $3.9M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 3.2 | $3.3M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.6 | $5.4M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 1 | 1.6 | $4.3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.6 | $6.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.6 | $4.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Page County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.6M | $1,056 | 110 |
| Gasoline and other fuels | $17.1M | $2,736 | 105 |
| Food away from home | $20.9M | $3,349 | 82 |
| Groceries | $34.7M | $5,541 | 88 |
| Personal care products and services | $5.4M | $864 | 86 |
| Child care and other personal services | $2M | $318 | 55 |
| Memberships, classes and admissions | $4.3M | $691 | 70 |
| Medical and dental services | $7.8M | $1,246 | 97 |
| Pets | $4.5M | $719 | 79 |
| Clothing, shoes and related services | $10.8M | $1,733 | 84 |
| Vehicle insurance | $10.4M | $1,663 | 85 |
| Home repairs, maintenance and insurance | $14.8M | $2,364 | 78 |
| Lawn care, cleaning and other household services | $6.8M | $1,087 | 77 |
| Rent and homeowner costs | $79M | $12,623 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Page County
- Population, 2025 estimate
- 14,856−2.3% since 2020
- Households
- 6,255
- Median age
- 44.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 535 sq. mi.
- People per square mile
- 28
- Median household income
- $57,953+11.7% vs. 2015–2019, before inflation
- Average household income
- $76,498
- Median home value
- $125,300
- Jobs located here
- 6,169
- Daytime population
- 14,765Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Page County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Page County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Adams County, IA3,622 people
- Mills County, IA14,568 people
- Cass County, IA13,096 people
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- Ringgold County, IA4,645 people
Questions
How fast is Page County, IA growing?
Population estimates put Page County at 14,856 people in 2025, down 2.3% since 2020, against +3.1% for the U.S. It has 6,255 households. Median household income rose 11.7% from the 2015–2019 survey, before inflation.
How much do households in Page County, IA spend?
Households in Page County spend about $79M a year on rent and homeowner costs, $34.7M on groceries and $20.9M on food away from home. Set against the U.S., households in Page County spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (55).
Which business types have the highest market scores in Page County, IA?
The highest Groundwork market scores in Page County are for fast food and sandwich shops (57), grocery and convenience stores (53) and gas stations (51). Page County ranks #849 of 2,222 scored counties for fast food and sandwich shops.
How does Page County, IA compare with the U.S.?
The median household income in Page County is $57,953 a year, 28% below the U.S. median of $80,734. The population fell 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $125,300, against $332,700 for the U.S. For its number of households, Page County has the most map listings, relative to the U.S., for home repair companies (2.2 times the U.S. rate) and the fewest for real estate businesses (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Page County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Page County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Iowa · Every U.S. market · How we measure
Screening a site or an acquisition in Page County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Page County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.