County profile · Iowa
Harrison County, IA market data
Population, household spending and competition for 56 business types in Harrison County, each scored against other counties.
- Population, 2025
- 14,623
- +0.4% since 2020
- Households
- 6,089
- Median household income
- $79,535
- +24.6% vs. 2015–2019, before inflation
- Median home value
- $176,000
- Jobs located here
- 3,669
- Highest market score
- 75
- Sit-down restaurants, #239 of 2,405 scored counties
A site report maps the competitors on map listings around any address in Harrison County by name and distance, and the households and spending within reach. Or open the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 14,623 people live in Harrison County, in 6,089 households. Population estimates show Harrison County grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Harrison County is $79,535 a year, in line with the U.S. median of $80,734. That rose 24.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Harrison County spend the most on vehicle maintenance and repairs (an index of 134, where 100 is the U.S. average) and the least on child care and other personal services (67).
The highest Groundwork market scores in Harrison County are for sit-down restaurants (75), gyms and studios (68) and medical and dental practices (68). Harrison County ranks #239 of 2,405 scored counties for sit-down restaurants.
Harrison County is part of the Omaha metro area. For its number of households, Harrison County has the most map listings, relative to the U.S., for gas stations (95% above the U.S. rate) and the fewest for real estate businesses (45% below the U.S. rate).
All 56 business types in Harrison County
Highest Groundwork market score first. Each score compares Harrison County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Sit-down restaurants | 75 | #239 of 2,405 | 23 | 37.8 | $1M | 155 | 6 |
| Gyms, studios and classes | 68 | #308 of 2,088 | 6 | 9.9 | $892K | 135 | Under 3 |
| Doctors, dentists and clinics | 68 | #419 of 2,394 | 33 | 54.2 | $261K | 171 | 9 |
| Salons, barbers and spas | 66 | #425 of 2,385 | 19 | 31.2 | $318K | 150 | Under 3 |
| Clothing, shoes and laundry | 65 | #524 of 2,210 | 8 | 13.1 | $1.5M | 169 | Under 3 |
| Fast food and sandwich shops | 64 | #565 of 2,222 | 5 | 8.2 | $4.7M | 155 | 12 |
| Auto repair and car care | 64 | #594 of 2,401 | 28 | 46.0 | $279K | 104 | 8 |
| Restaurants and cafes | 62 | #690 of 2,405 | 57 | 93.6 | $415K | 112 | 20 |
| Clothing and shoe stores | 59 | #712 of 2,087 | 7 | 11.5 | $1.7M | 134 | Under 3 |
| Auto repair shops | 56 | #901 of 2,378 | 16 | 26.3 | $488K | 110 | 8 |
| Convenience stores | 54 | #985 of 2,261 | 6 | 9.9 | $6.2M | 78 | Under 3 |
| Hair salons | 52 | #1,076 of 2,339 | 14 | 23.0 | $432K | 100 | Under 3 |
| Grocery and convenience stores | 51 | #1,160 of 2,402 | 12 | 19.7 | $3.1M | 91 | 5 |
| Bakeries and dessert shops | 47 | #1,038 of 1,889 | 6 | 9.9 | $3.9M | 95 | Under 3 |
| Real estate | 46 | #1,275 of 2,229 | 13 | 21.3 | Index only | 152 | Under 3 |
| Coffee shops and cafes | 45 | #1,212 of 2,063 | 7 | 11.5 | $3.4M | 91 | Under 3 |
| Pet businesses | 41 | #1,494 of 2,200 | 10 | 16.4 | $513K | 58 | 3 |
| Real estate agents and brokers | 39 | #1,645 of 2,176 | 13 | 21.3 | Index only | 121 | Under 3 |
| Gas stations | 38 | #1,666 of 2,358 | 13 | 21.3 | $1.5M | 64 | 12 |
| Home repair trades | 36 | #1,649 of 2,057 | 8 | 13.1 | $2.1M | 85 | 15 |
| Grocery stores | 34 | #1,539 of 2,070 | 6 | 9.9 | $6.2M | 66 | 4 |
| Insurance agencies | 28 | #1,858 of 2,272 | 10 | 16.4 | $1.2M | 96 | 12 |
| HVAC and plumbing | 27 | #1,541 of 1,707 | 5 | 8.2 | $3.3M | 70 | 12 |
| Chiropractors | Not scored | Not scored | 4 | 6.6 | $2.1M | 90 | 3 |
| Funeral homes | Not scored | Not scored | 4 | 6.6 | $258K | 38 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 6.6 | $1.3M | 66 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 6.6 | $2.1M | 89 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 6.6 | $5.9M | 116 | 12 |
| Tire shops | Not scored | Not scored | 4 | 6.6 | $2M | 78 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 6.6 | $1.3M | 47 | 3 |
| Child care and preschools | Not scored | Not scored | 3 | 4.9 | $795K | 79 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 4.9 | $2.6M | 84 | 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 4.9 | $2.5M | 149 | 5 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 4.9 | $1.7M | 67 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 4.9 | $5.5M | 65 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 3.3 | $3M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 3.3 | $3.9M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 3.3 | $4.3M | Too few | 3 |
| Gyms | Not scored | Not scored | 2 | 3.3 | $2.7M | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 3.3 | $3.7M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 3.3 | $3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.6 | $7.5M | Too few | 5 |
| Nail salons | Not scored | Not scored | 1 | 1.6 | $6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.6 | $8.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.6 | $5.1M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.6 | $8.6M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Harrison County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $7.8M | $1,283 | 134 |
| Gasoline and other fuels | $19.8M | $3,251 | 125 |
| Food away from home | $23.6M | $3,881 | 95 |
| Groceries | $36.9M | $6,065 | 96 |
| Personal care products and services | $6M | $993 | 99 |
| Child care and other personal services | $2.4M | $392 | 67 |
| Memberships, classes and admissions | $5.4M | $879 | 89 |
| Medical and dental services | $8.6M | $1,412 | 110 |
| Pets | $5.1M | $843 | 93 |
| Clothing, shoes and related services | $11.9M | $1,956 | 95 |
| Vehicle insurance | $12.1M | $1,979 | 101 |
| Home repairs, maintenance and insurance | $16.5M | $2,717 | 90 |
| Lawn care, cleaning and other household services | $7.5M | $1,229 | 87 |
| Rent and homeowner costs | $85.5M | $14,044 | 84 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Harrison County
- Population, 2025 estimate
- 14,623+0.4% since 2020
- Households
- 6,089
- Median age
- 42.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.2
- Land area
- 697 sq. mi.
- People per square mile
- 21
- Median household income
- $79,535+24.6% vs. 2015–2019, before inflation
- Average household income
- $94,184
- Median home value
- $176,000
- Jobs located here
- 3,669
- Daytime population
- 11,431Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harrison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Iowa 8
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- Pottawattamie County, IA93,424 people
- Monona County, IA8,557 people
- Crawford County, IA16,277 people
- Mills County, IA14,568 people
- Audubon County, IA5,599 people
- Cass County, IA13,096 people
- Ida County, IA6,911 people
Questions
How fast is Harrison County, IA growing?
Population estimates put Harrison County at 14,623 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 6,089 households. Against the 2015–2019 survey, median household income rose 24.6%, before inflation.
How much do households in Harrison County, IA spend?
Households in Harrison County spend about $85.5M a year on rent and homeowner costs, $36.9M on groceries and $23.6M on food away from home. Relative to the U.S., household spending in Harrison County runs highest on vehicle maintenance and repairs (an index of 134, where 100 is the U.S. average) and lowest on child care and other personal services (67).
Which business types have the highest market scores in Harrison County, IA?
Of the business types scored in Harrison County, sit-down restaurants (75), gyms and studios (68) and medical and dental practices (68) have the highest Groundwork market scores. For sit-down restaurants, that ranks #239 of 2,405 scored counties.
How does Harrison County, IA compare with the U.S.?
Median household income in Harrison County is $79,535, in line with the U.S. median of $80,734. The population rose 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $176,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (95% above the U.S. rate) and lowest for real estate businesses (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 23 of the 56 business types have a score in Harrison County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harrison County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Harrison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harrison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.