County profile · Iowa
Cass County, IA market data
Population, household spending and competition for 56 business types in Cass County, each scored against other counties.
- Population, 2025
- 12,960
- −1.2% since 2020
- Households
- 5,844
- Median household income
- $63,013
- +25.6% vs. 2015–2019, before inflation
- Median home value
- $150,300
- Jobs located here
- 5,421
- Highest market score
- 59
- Fast food and sandwich shops, #779 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Cass County by name and distance, and the households and spending within reach. Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 12,960 people live in Cass County, in 5,844 households. Population estimates show Cass County declined 1.2% from 2020 to 2025, against +3.1% for the U.S. The median household income in Cass County is $63,013 a year, 22% below the U.S. median of $80,734. That rose 25.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Cass County spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on child care and other personal services (60).
The highest Groundwork market scores in Cass County are for fast food and sandwich shops (59), real estate businesses (56) and gyms and studios (51). Cass County ranks #779 of 2,222 scored counties for fast food and sandwich shops.
For its number of households, Cass County has the most map listings, relative to the U.S., for auto repair shops (2.2 times the U.S. rate) and the fewest for medical and dental practices (39% below the U.S. rate).
All 56 business types in Cass County
Highest Groundwork market score first. Each score compares Cass County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 59 | #779 of 2,222 | 6 | 10.3 | $3.4M | 112 | 8 |
| Real estate | 56 | #747 of 2,229 | 7 | 12.0 | Index only | 251 | 4 |
| Gyms, studios and classes | 51 | #989 of 2,088 | 6 | 10.3 | $738K | 111 | Under 3 |
| Clothing and shoe stores | 50 | #1,035 of 2,087 | 6 | 10.3 | $1.8M | 138 | Under 3 |
| Real estate agents and brokers | 49 | #1,074 of 2,176 | 6 | 10.3 | Index only | 233 | 4 |
| Doctors, dentists and clinics | 49 | #1,210 of 2,394 | 30 | 51.3 | $251K | 164 | 18 |
| Grocery and convenience stores | 48 | #1,276 of 2,402 | 10 | 17.1 | $3.3M | 98 | 4 |
| Dentists and orthodontists | 39 | #1,312 of 1,886 | 6 | 10.3 | $1.3M | 127 | 7 |
| Clothing, shoes and laundry | 38 | #1,581 of 2,210 | 11 | 18.8 | $960K | 109 | Under 3 |
| Salons, barbers and spas | 38 | #1,807 of 2,385 | 22 | 37.6 | $240K | 113 | 6 |
| Pizza | 37 | #1,574 of 2,090 | 8 | 13.7 | $2.6M | 51 | 8 |
| Sit-down restaurants | 34 | #1,872 of 2,405 | 32 | 54.8 | $643K | 97 | 11 |
| Restaurants and cafes | 34 | #1,880 of 2,405 | 65 | 111.2 | $316K | 85 | 23 |
| Hair salons | 34 | #1,899 of 2,339 | 13 | 22.2 | $406K | 94 | 4 |
| Tire shops | 32 | #1,211 of 1,530 | 5 | 8.6 | $1.3M | 52 | Under 3 |
| Spas and skin care | 32 | #1,478 of 1,769 | 6 | 10.3 | $879K | 100 | Under 3 |
| Grocery stores | 26 | #1,743 of 2,070 | 5 | 8.6 | $6.7M | 72 | 4 |
| Funeral homes | 25 | #1,327 of 1,472 | 5 | 8.6 | $197K | 29 | 3 |
| Gas stations | 25 | #2,107 of 2,358 | 11 | 18.8 | $1.5M | 64 | 12 |
| HVAC and plumbing | 24 | #1,597 of 1,707 | 5 | 8.6 | $2.9M | 60 | 5 |
| Coffee shops and cafes | 23 | #1,929 of 2,063 | 9 | 15.4 | $2.3M | 62 | 4 |
| Home repair trades | 22 | #1,980 of 2,057 | 12 | 20.5 | $1.2M | 49 | 9 |
| Auto repair shops | 20 | #2,259 of 2,378 | 27 | 46.2 | $241K | 54 | 18 |
| Auto repair and car care | 20 | #2,278 of 2,401 | 43 | 73.6 | $152K | 56 | 18 |
| Collision repair and body shops | 19 | #1,273 of 1,327 | 7 | 12.0 | $931K | 30 | 6 |
| Chiropractors | 19 | #1,439 of 1,490 | 6 | 10.3 | $1.3M | 52 | 5 |
| Pet businesses | 15 | #2,169 of 2,200 | 12 | 20.5 | $368K | 42 | 5 |
| Veterinarians | 9 | #1,474 of 1,485 | 7 | 12.0 | $630K | 23 | 5 |
| Insurance agencies | 9 | #2,255 of 2,272 | 17 | 29.1 | $599K | 48 | 18 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 6.8 | $5.1M | 124 | 4 |
| Electricians | Not scored | Not scored | 4 | 6.8 | $3.6M | 30 | 4 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 6.8 | $1.6M | 98 | 4 |
| Car washes and detailing | Not scored | Not scored | 3 | 5.1 | $2.2M | 86 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 5.1 | $674K | 67 | Under 3 |
| Convenience stores | Not scored | Not scored | 3 | 5.1 | $11.1M | 141 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 5.1 | $1.5M | 113 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 5.1 | $1.5M | 73 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 5.1 | $1.5M | 58 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 5.1 | $4.8M | 56 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 3.4 | $3.3M | Too few | 4 |
| Nail salons | Not scored | Not scored | 2 | 3.4 | $2.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 3.4 | $3.8M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.7 | $5.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.7 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.7 | $6.6M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.7 | $10.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.7 | $6.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.7 | $4.4M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.7 | $7.5M | Too few | 6 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.7 | $7.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Cass County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.5M | $1,115 | 116 |
| Gasoline and other fuels | $16.7M | $2,864 | 110 |
| Food away from home | $20.6M | $3,519 | 86 |
| Groceries | $33.3M | $5,695 | 90 |
| Personal care products and services | $5.3M | $903 | 90 |
| Child care and other personal services | $2M | $346 | 60 |
| Memberships, classes and admissions | $4.4M | $758 | 77 |
| Medical and dental services | $7.5M | $1,286 | 100 |
| Pets | $4.4M | $755 | 83 |
| Clothing, shoes and related services | $10.6M | $1,806 | 88 |
| Vehicle insurance | $10.2M | $1,742 | 89 |
| Home repairs, maintenance and insurance | $14.3M | $2,452 | 81 |
| Lawn care, cleaning and other household services | $6.6M | $1,129 | 80 |
| Rent and homeowner costs | $76.2M | $13,035 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cass County
- Population, 2025 estimate
- 12,960−1.2% since 2020
- Households
- 5,844
- Median age
- 44.7
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 564 sq. mi.
- People per square mile
- 23
- Median household income
- $63,013+25.6% vs. 2015–2019, before inflation
- Average household income
- $84,546
- Median home value
- $150,300
- Jobs located here
- 5,421
- Daytime population
- 12,873Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cass County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Adams County, IA3,622 people
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- Pottawattamie County, IA93,424 people
Questions
How fast is Cass County, IA growing?
Population estimates put Cass County at 12,960 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 5,844 households. Against the 2015–2019 survey, median household income rose 25.6%, before inflation.
How much do households in Cass County, IA spend?
Households in Cass County spend about $76.2M a year on rent and homeowner costs, $33.3M on groceries and $20.6M on food away from home. Relative to the U.S., household spending in Cass County runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Which business types have the highest market scores in Cass County, IA?
Of the business types scored in Cass County, fast food and sandwich shops (59), real estate businesses (56) and gyms and studios (51) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #779 of 2,222 scored counties.
How does Cass County, IA compare with the U.S.?
Median household income in Cass County is $63,013, 22% below the U.S. median of $80,734. The population fell 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $150,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for auto repair shops (2.2 times the U.S. rate) and lowest for medical and dental practices (39% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in Cass County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cass County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cass County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.