Auto · County · Virginia
Insurance agencies in King William County, VA
The insurance agencies in King William County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 97 out of 100: Very high
Ranked #5 of 2,272 scored counties
#3 of 97 scored counties in Virginia
- Listings
- 6
- 3 chain locations (50%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $23.2M
- On vehicle insurance · $3,160 a household
- Spending per listing
- $3.9M
- 3.1 times the U.S.
- Listings per 10k households
- 8.2
- 47% below the U.S.
- Population, 2025
- 19,617
- +9.5% since 2020
See the insurance agencies around any address in King William County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of King William County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
King William County scores 97 (very high) on the Groundwork market score for insurance agencies, ranking #5 of 2,272 scored counties and #3 of 97 scored counties in Virginia. That puts it in the top 10% of counties for insurance agencies.
Household spending on vehicle insurance in King William County comes to about $23.2M a year: $3,160 per household, 61% above the U.S. average. That works out to $3.9M per agency, 3.1 times the U.S. figure of $1.3M.
King William County has 6 insurance agencies on map listings as of September 2026. 3 of them (50%) are chain locations, against 21% across the U.S. Per 10,000 households, that is 8.2, 47% below the U.S. rate of 15.6.
Official counts show 3 businesses with payroll classed as insurance agencies and brokerages in King William County in 2023. That is one for every 2,451 households, against one for every 966 across the U.S. Between 2020 and 2025, the population of King William County grew 9.5%, faster than the U.S. (+3.1%).
How King William County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | King William County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.2 | 12.5 | 15.6 |
| Spending per listing | $3.9M | $2M | $1.3M |
| Households per official establishment | 2,451 | 1,234 | 966 |
| Official establishment growth, 2019–2023 | n/a | −7.4% | −1.0% |
| Population growth, 2020–2025 | +9.5% | +2.8% | +3.1% |
| Spending per household on vehicle insurance | $3,160 | $2,545 | $1,957 |
| Median household income | $86,056 | $93,170 | $80,734 |
| Groundwork market score | 97 | 83 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 12
- Annual payroll, 2023
- $467K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 63 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in King William County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in King William County
- Population, 2025 estimate
- 19,617+9.5% since 2020
- Households
- 7,352
- Median age
- 39.8
- Homes lived in by their owners
- 89%
- Vehicles per household
- 2.4
- Land area
- 274 sq. mi.
- People per square mile
- 68
- Median household income
- $86,056+28.5% vs. 2015–2019, before inflation
- Average household income
- $99,161
- Median home value
- $315,700
- Jobs located here
- 4,369
- Daytime population
- 12,012Residents who don’t work, plus everyone whose job is here
Looking at a specific site in King William County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of King William County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for insurance agencies, numbered among those based in Virginia, with King William County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Louisa County, VA | 98 | 10 | 6.4 | $5M | +13.6% | #1 of 2,272 |
| 2Stafford County, VA | 97 | 26 | 5.0 | $6.1M | +8.3% | #3 of 2,272 |
| 3King William County, VA | 97 | 6 | 8.2 | $3.9M | +9.5% | #5 of 2,272 |
| 4King George County, VA | 96 | 9 | 8.9 | $3.4M | +10.5% | #10 of 2,272 |
| 5Rockingham County, VA | 95 | 16 | 4.9 | $6.2M | +6.6% | #13 of 2,272 |
| 6Frederick County, VA | 95 | 22 | 6.2 | $4.7M | +8.8% | #15 of 2,272 |
| 7Orange County, VA | 95 | 11 | 7.4 | $4M | +10.1% | #17 of 2,272 |
| 8Spotsylvania County, VA | 95 | 44 | 8.4 | $3.6M | +10.5% | #19 of 2,272 |
| 9Dinwiddie County, VA | 94 | 6 | 5.6 | $5.8M | +3.6% | #22 of 2,272 |
| 10Caroline County, VA | 94 | 7 | 5.8 | $5.3M | +11.3% | #23 of 2,272 |
Other business types in King William County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in King William County, VA?
Map listings as of September 2026 show 6 insurance agencies in King William County. 3 of them (50%) are chain locations. The listings count insurance agencies. Official counts show 3 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in King William County, VA spend on vehicle insurance?
About $23.2M a year, or $3,160 per household. That is 61% above the U.S. average (an index of 161, where 100 is the U.S. average). Spread across the 6 insurance agencies on map listings, it comes to $3.9M per agency. It is estimated from the incomes of the 7,352 households in King William County and national spending patterns by income.
How does King William County, VA compare with the U.S. for insurance agencies?
King William County has 8.2 insurance agencies per 10,000 households, 47% below the U.S. rate of 15.6. Spending per agency is $3.9M, 3.1 times the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, King William County would have about 19, against 6 on map listings. There is one business with payroll in the industry for every 2,451 households, against one for every 966 across the U.S.
How fast is King William County, VA growing?
Population estimates put King William County at 19,617 people in 2025, up 9.5% since 2020, faster than the U.S. (+3.1%). It has 7,352 households. Median household income in King William County is $86,056, 7% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. King William County scores 97 for insurance agencies (very high), #5 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in King William County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in King William County
Screening a site or an acquisition in King William County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of King William County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.