Auto · County · Virginia
Insurance agencies in Rockingham County, VA
The insurance agencies in Rockingham County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 95 out of 100: Very high
Ranked #13 of 2,272 scored counties
#5 of 97 scored counties in Virginia
- Listings
- 16
- 5 chain locations (31%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $99.2M
- On vehicle insurance · $3,035 a household
- Spending per listing
- $6.2M
- 4.9 times the U.S.
- Listings per 10k households
- 4.9
- 69% below the U.S.
- Population, 2025
- 89,316
- +6.6% since 2020
See the insurance agencies around any address in Rockingham County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rockingham County scores 95 (very high) on the Groundwork market score for insurance agencies, ranking #13 of 2,272 scored counties and #5 of 97 scored counties in Virginia. That puts it in the top 10% of counties for insurance agencies.
At $3,035 per household (55% above the U.S. average), households in Rockingham County spend about $99.2M a year on vehicle insurance. That works out to $6.2M per agency, 4.9 times the U.S. figure of $1.3M.
There are 16 insurance agencies on map listings in Rockingham County as of September 2026. Of those, 5 are chain locations, or 31%, against 21% across the U.S. That comes to 4.9 for every 10,000 households, 69% below the U.S. rate of 15.6.
The official count of businesses with payroll classed as insurance agencies and brokerages in Rockingham County was 15 in 2023. That is one for every 2,179 households, against one for every 966 across the U.S. Between 2020 and 2025, the population of Rockingham County grew 6.6%, faster than the U.S. (+3.1%).
How Rockingham County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 12.5 | 15.6 |
| Spending per listing | $6.2M | $2M | $1.3M |
| Households per official establishment | 2,179 | 1,234 | 966 |
| Official establishment growth, 2019–2023 | n/a | −7.4% | −1.0% |
| Population growth, 2020–2025 | +6.6% | +2.8% | +3.1% |
| Spending per household on vehicle insurance | $3,035 | $2,545 | $1,957 |
| Median household income | $80,693 | $93,170 | $80,734 |
| Groundwork market score | 95 | 83 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 15
- Employees, 2023
- 57
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 165 chain locations
- Listings at the U.S. rate for this spending
- 79The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rockingham County
- Population, 2025 estimate
- 89,316+6.6% since 2020
- Households
- 32,686
- Median age
- 40.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.3
- Land area
- 850 sq. mi.
- People per square mile
- 101
- Median household income
- $80,693+30.4% vs. 2015–2019, before inflation
- Average household income
- $105,531
- Median home value
- $313,000
- Jobs located here
- 32,108
- Daytime population
- 73,949Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for insurance agencies, numbered among those based in Virginia, with Rockingham County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Louisa County, VA | 98 | 10 | 6.4 | $5M | +13.6% | #1 of 2,272 |
| 2Stafford County, VA | 97 | 26 | 5.0 | $6.1M | +8.3% | #3 of 2,272 |
| 3King William County, VA | 97 | 6 | 8.2 | $3.9M | +9.5% | #5 of 2,272 |
| 4King George County, VA | 96 | 9 | 8.9 | $3.4M | +10.5% | #10 of 2,272 |
| 5Rockingham County, VA | 95 | 16 | 4.9 | $6.2M | +6.6% | #13 of 2,272 |
| 6Frederick County, VA | 95 | 22 | 6.2 | $4.7M | +8.8% | #15 of 2,272 |
| 7Orange County, VA | 95 | 11 | 7.4 | $4M | +10.1% | #17 of 2,272 |
| 8Spotsylvania County, VA | 95 | 44 | 8.4 | $3.6M | +10.5% | #19 of 2,272 |
| 9Dinwiddie County, VA | 94 | 6 | 5.6 | $5.8M | +3.6% | #22 of 2,272 |
| 10Caroline County, VA | 94 | 7 | 5.8 | $5.3M | +11.3% | #23 of 2,272 |
Other business types in Rockingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Rockingham County, VA?
As of September 2026, map listings count 16 insurance agencies in Rockingham County. 5 of them (31%) are chain locations. The listings count insurance agencies. Official counts show 15 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Rockingham County, VA spend on vehicle insurance?
About $99.2M a year, or $3,035 per household. That is 55% above the U.S. average (an index of 155, where 100 is the U.S. average). Spread across the 16 insurance agencies on map listings, it comes to $6.2M per agency. It is estimated from the incomes of the 32,686 households in Rockingham County and national spending patterns by income.
How does Rockingham County, VA compare with the U.S. for insurance agencies?
Rockingham County has 4.9 insurance agencies per 10,000 households, 69% below the U.S. rate of 15.6. Spending per agency is $6.2M, 4.9 times the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Rockingham County would have about 79, against 16 on map listings. There is one business with payroll in the industry for every 2,179 households, against one for every 966 across the U.S.
How fast is Rockingham County, VA growing?
Population estimates put Rockingham County at 89,316 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 32,686 households. Median household income in Rockingham County is $80,693, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 95 for insurance agencies (very high), #13 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Rockingham County
Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.