Auto · County · Florida
Insurance agencies in Putnam County, FL
How Putnam County, FL compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 84 out of 100: High
Ranked #137 of 2,272 scored counties
#8 of 61 scored counties in Florida
- Listings
- 21
- 6 chain locations (29%)
- Official establishments
- 18
- −14.3% since 2019
- Household spending a year
- $72.7M
- On vehicle insurance · $2,319 a household
- Spending per listing
- $3.5M
- 2.8 times the U.S.
- Listings per 10k households
- 6.7
- 57% below the U.S.
- Population, 2025
- 77,734
- +5.9% since 2020
See the insurance agencies around any address in Putnam County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Putnam County scores 84 (high) on the Groundwork market score for insurance agencies, ranking #137 of 2,272 scored counties and #8 of 61 scored counties in Florida. That puts it in the top 10% of counties for insurance agencies.
Map listings as of September 2026 show 21 insurance agencies in Putnam County. Chain locations make up 29% of them, against 21% across the U.S. Per 10,000 households, that is 6.7, 57% below the U.S. rate of 15.6.
Household spending on vehicle insurance in Putnam County comes to about $72.7M a year: $2,319 per household, 18% above the U.S. average. That is about $3.5M of household spending for each agency on map listings, 2.8 times the U.S. figure of $1.3M.
Official counts show 18 businesses with payroll classed as insurance agencies and brokerages in Putnam County in 2023, down 14.3% from 2019. That is one for every 1,742 households, against one for every 966 across the U.S. Between 2020 and 2025, the population of Putnam County grew 5.9%, faster than the U.S. (+3.1%).
How Putnam County compares
The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Putnam County | Florida | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.7 | 17.1 | 15.6 |
| Spending per listing | $3.5M | $1.3M | $1.3M |
| Households per official establishment | 1,742 | 808 | 966 |
| Official establishment growth, 2019–2023 | −14.3% | +13.5% | −1.0% |
| Population growth, 2020–2025 | +5.9% | +8.7% | +3.1% |
| Spending per household on vehicle insurance | $2,319 | $2,265 | $1,957 |
| Median household income | $47,934 | $74,568 | $80,734 |
| Groundwork market score | 84 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21 → 18−14.3% over the period
- Employees, 2023
- 93
- Annual payroll, 2023
- $4.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 216 chain locations
- Listings at the U.S. rate for this spending
- 58The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Putnam County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Putnam County
- Population, 2025 estimate
- 77,734+5.9% since 2020
- Households
- 31,360
- Median age
- 44.4
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.8
- Land area
- 728 sq. mi.
- People per square mile
- 103
- Median household income
- $47,934+27.3% vs. 2015–2019, before inflation
- Average household income
- $68,007
- Median home value
- $160,300
- Jobs located here
- 17,308
- Daytime population
- 63,587Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Putnam County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Florida
Every Florida market ranked →The highest-scoring counties in Florida for insurance agencies, numbered among those based in Florida, with Putnam County marked.
Top counties in Florida
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wakulla County, FL | 96 | 6 | 4.7 | $5.9M | +12.3% | #6 of 2,272 |
| 2Santa Rosa County, FL | 90 | 65 | 9.0 | $3.1M | +11.7% | #59 of 2,272 |
| 3Nassau County, FL | 89 | 38 | 9.7 | $2.7M | +17.4% | #73 of 2,272 |
| 4Suwannee County, FL | 88 | 14 | 8.7 | $2.9M | +10.6% | #84 of 2,272 |
| 5Gulf County, FL | 86 | 5 | 8.4 | $3M | +11.7% | #113 of 2,272 |
| 6Washington County, FL | 85 | 5 | 5.4 | $5M | +5.4% | #121 of 2,272 |
| 7DeSoto County, FL | 85 | 10 | 7.8 | $2.9M | +8.8% | #128 of 2,272 |
| 8Putnam County, FL | 84 | 21 | 6.7 | $3.5M | +5.9% | #137 of 2,272 |
| 9Clay County, FL | 84 | 80 | 9.6 | $2.8M | +9.4% | #143 of 2,272 |
| 10Sumter County, FL | 83 | 44 | 6.3 | $3.2M | +21.1% | #158 of 2,272 |
Other business types in Putnam County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Putnam County, FL?
There are 21 insurance agencies on map listings in Putnam County as of September 2026. 6 of them (29%) are chain locations. The listings count insurance agencies. Official counts show 18 businesses with payroll classed as insurance agencies and brokerages in 2023, down 14.3% from 2019.
How much do households in Putnam County, FL spend on vehicle insurance?
About $72.7M a year, or $2,319 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 21 insurance agencies on map listings, it comes to $3.5M per agency. It is estimated from the incomes of the 31,360 households in Putnam County and national spending patterns by income.
How does Putnam County, FL compare with the U.S. for insurance agencies?
Putnam County has 6.7 insurance agencies per 10,000 households, 57% below the U.S. rate of 15.6. Spending per agency is $3.5M, 2.8 times the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Putnam County would have about 58, against 21 on map listings. There is one business with payroll in the industry for every 1,742 households, against one for every 966 across the U.S. The official count fell 14.3% from 2019 to 2023, against −1.0% for the U.S.
How fast is Putnam County, FL growing?
Population estimates put Putnam County at 77,734 people in 2025, up 5.9% since 2020, faster than the U.S. (+3.1%). It has 31,360 households. The median household income in Putnam County is $47,934 a year, 41% below the U.S. median of $80,734. That rose 27.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Putnam County scores 84 for insurance agencies (high), #137 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Putnam County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Putnam County
Screening a site or an acquisition in Putnam County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Putnam County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.