Groundwork

Food and drink · Small-town market · Indiana

Pizza places in the Vincennes, IN area

The pizza places in the Vincennes, IN area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 32 out of 100: Lower middle

Ranked #445 of 520 scored small-town markets
#18 of 25 scored small-town markets based in Indiana

Listings
18
13 chain locations (72%)
Official establishments
29
All limited-service restaurants · +7.4% since 2019
Household spending a year
$52.6M
On food away from home · $3,470 a household
Spending per listing
$2.9M
42% below the U.S.
Listings per 10k households
11.9
49% above the U.S.
Population, 2025
35,652
−1.7% since 2020

See the pizza places around any address in the Vincennes area

The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Vincennes area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for pizza places in the Vincennes area is 32 (lower middle), #445 of 520 scored small-town markets and #18 of 25 scored small-town markets based in Indiana. That puts it in the bottom quarter of small-town markets.

As of September 2026, map listings count 18 pizza places in the Vincennes area. Chain locations make up 72% of them, against 58% across the U.S. That is 11.9 per 10,000 households, 49% above the U.S. rate of 8.0.

Household spending on food away from home in the Vincennes area comes to about $52.6M a year: $3,470 per household, 15% below the U.S. average. That works out to $2.9M per pizza place, 42% below the U.S. figure of $5.1M. That spending covers all food away from home, which pizza places share with other businesses in the trade.

Official counts show 29 businesses with payroll classed as limited-service restaurants in the Vincennes area in 2023, up 7.4% from 2019. That is one for every 523 households, against one for every 478 across the U.S. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Since fiscal 2022, 1 SBA-backed loan worth $1.9M has gone to businesses classed as limited-service restaurants in the Vincennes area. Population estimates show the Vincennes area declined 1.7% from 2020 to 2025, against +3.1% for the U.S.

How the Vincennes area compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pizza in Vincennes, IN area compared with Indiana and the U.S.
MeasureVincennes areaIndianaU.S.
Listings per 10k households11.910.68.0
Spending per listing$2.9M$3.6M$5.1M
Households per official establishment (all limited-service restaurants)523503478
Official establishment growth, 2019–2023+7.4%+9.1%+6.1%
Population growth, 2020–2025−1.7%+2.7%+3.1%
Spending per household on food away from home$3,470$3,802$4,070
Median household income$61,237$71,957$80,734
Groundwork market score3230

Official counts and lending

Businesses

Official establishments, 2019 to 2023
29All limited-service restaurants · +7.4% over the period
Employees, 2023
548
Annual payroll, 2023
$10.4M
One-person businesses, 2023
3All limited-service restaurants with no payroll
Map listings, September 2026
1813 chain locations
Listings at the U.S. rate for this spending
10The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$1.9M

SBA-backed loans to businesses classed as limited-service restaurants in the Vincennes area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.

Population and households in the Vincennes area

Population, 2025 estimate
35,652−1.7% since 2020
Households
15,169
Median age
39.5
Homes lived in by their owners
68%
Vehicles per household
1.9
Land area
516 sq. mi.
People per square mile
70
Median household income
$61,237+29.3% vs. 2015–2019, before inflation
Average household income
$81,721
Median home value
$137,700
Jobs located here
16,627
Daytime population
36,438Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Vincennes area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.

Or open the report at the center of the Vincennes area. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring small-town markets in Indiana for pizza places, numbered among those based in Indiana, with the Vincennes area marked.

Top small-town markets in Indiana

Small-town markets in Indiana ranked for pizza places by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Bedford, IN66178.9$4M+1.2%#109 of 520
2Warsaw, IN60288.8$4.3M+0.9%#155 of 520
3Kendallville, IN58179.4$3.9M+1.0%#171 of 520
4Angola, IN57139.2$4.1M+1.0%#178 of 520
5Huntington, IN541610.4$3.4M+1.6%#222 of 520
6Decatur, IN521713.7$2.6M+2.2%#238 of 520
7Greencastle, IN512316.3$2.3M+3.2%#248 of 520
8Washington, IN512016.9$2.1M+2.5%#249 of 520
9Monticello, IN502120.5$1.7M+2.0%#260 of 520
10Crawfordsville, IN482918.6$2M+2.7%#283 of 520
18Vincennes, IN321811.9$2.9M−1.7%#445 of 520

Other business types in the Vincennes area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pizza places are in the Vincennes, IN area?

The Vincennes area has 18 pizza places on map listings as of September 2026. 13 of them (72%) are chain locations. The listings count pizza restaurants. Official counts show 29 businesses with payroll classed as limited-service restaurants in 2023, up 7.4% from 2019. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Official counts list 3 one-person businesses without payroll.

How much do households in the Vincennes, IN area spend on food away from home?

About $52.6M a year, or $3,470 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 18 pizza places on map listings, it comes to $2.9M per pizza place. The spending figure covers all food away from home, not only pizza places. It is estimated from the incomes of the 15,169 households in the Vincennes area and national spending patterns by income.

How does the Vincennes, IN area compare with the U.S. for pizza places?

The Vincennes area has 11.9 pizza places per 10,000 households, 49% above the U.S. rate of 8.0. Spending per pizza place is $2.9M, 42% below the U.S. figure of $5.1M. At the national ratio of pizza places to household spending, the Vincennes area would have about 10, against 18 on map listings. There is one business with payroll in the industry for every 523 households, against one for every 478 across the U.S. The official count rose 7.4% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Vincennes, IN area growing?

Population estimates put the Vincennes area at 35,652 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 15,169 households. The median household income in the Vincennes area is $61,237 a year, 24% below the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Vincennes area scores 32 for pizza places (lower middle), #445 of 520 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Vincennes area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pizza places · All 56 business types in the Vincennes area

Screening a site or an acquisition in the Vincennes area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Vincennes area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.