Food and drink · County · Indiana
Pizza places in Clay County, IN
Competitor counts, household spending and official business counts for pizza places in Clay County, IN, set against other counties and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,284 of 2,090 scored counties
#38 of 85 scored counties in Indiana
- Listings
- 12
- 10 chain locations (83%)
- Official establishments
- 17
- All limited-service restaurants
- Household spending a year
- $39.1M
- On food away from home · $3,703 a household
- Spending per listing
- $3.3M
- 36% below the U.S.
- Listings per 10k households
- 11.4
- 43% above the U.S.
- Population, 2025
- 26,410
- −0.1% since 2020
See the pizza places around any address in Clay County
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $3,703 per household (9% below the U.S. average), households in Clay County spend about $39.1M a year on food away from home. That works out to $3.3M per pizza place, 36% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
Clay County has 12 pizza places on map listings as of September 2026. 10 of them (83%) are chain locations, against 58% across the U.S. That is 11.4 per 10,000 households, 43% above the U.S. rate of 8.0.
Official counts show 17 businesses with payroll classed as limited-service restaurants in Clay County in 2023. That is one for every 621 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Another 4 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of Clay County declined 0.1%, against +3.1% for the U.S. The Groundwork market score for pizza places in Clay County is 44 (lower middle), #1,284 of 2,090 scored counties and #38 of 85 scored counties in Indiana.
How Clay County compares
The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clay County | Indiana | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.4 | 10.6 | 8.0 |
| Spending per listing | $3.3M | $3.6M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 621 | 503 | 478 |
| Official establishment growth, 2019–2023 | n/a | +9.1% | +6.1% |
| Population growth, 2020–2025 | −0.1% | +2.7% | +3.1% |
| Spending per household on food away from home | $3,703 | $3,802 | $4,070 |
| Median household income | $70,010 | $71,957 | $80,734 |
| Groundwork market score | 44 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 17All limited-service restaurants
- Employees, 2023
- 310
- Annual payroll, 2023
- $5.6M
- One-person businesses, 2023
- 4All limited-service restaurants with no payroll
- Map listings, September 2026
- 1210 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as limited-service restaurants in Clay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in Clay County
- Population, 2025 estimate
- 26,410−0.1% since 2020
- Households
- 10,549
- Median age
- 41.4
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.0
- Land area
- 358 sq. mi.
- People per square mile
- 74
- Median household income
- $70,010+25.8% vs. 2015–2019, before inflation
- Average household income
- $101,024
- Median home value
- $153,000
- Jobs located here
- 7,738
- Daytime population
- 24,011Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clay County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Indiana
Every Indiana market ranked →The highest-scoring counties in Indiana for pizza places, numbered among those based in Indiana, with Clay County marked.
Top counties in Indiana
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hancock County, IN | 75 | 33 | 9.9 | $4.5M | +13.5% | #180 of 2,090 |
| 2LaGrange County, IN | 74 | 10 | 7.8 | $5.2M | +1.9% | #202 of 2,090 |
| 3Hamilton County, IN | 67 | 135 | 9.8 | $5.3M | +10.9% | #413 of 2,090 |
| 4Boone County, IN | 67 | 36 | 12.5 | $3.9M | +13.5% | #429 of 2,090 |
| 5Harrison County, IN | 66 | 12 | 7.7 | $4.8M | +1.9% | #458 of 2,090 |
| 6Morgan County, IN | 65 | 32 | 11.3 | $3.5M | +4.4% | #495 of 2,090 |
| 7Dearborn County, IN | 63 | 18 | 8.9 | $4.5M | +1.7% | #562 of 2,090 |
| 8Hendricks County, IN | 62 | 66 | 9.8 | $4.6M | +10.2% | #590 of 2,090 |
| 9Franklin County, IN | 60 | 7 | 7.6 | $5.2M | +2.2% | #642 of 2,090 |
| 10Porter County, IN | 60 | 56 | 8.2 | $5.1M | +1.6% | #644 of 2,090 |
| 38Clay County, IN | 44 | 12 | 11.4 | $3.3M | −0.1% | #1,284 of 2,090 |
Other business types in Clay County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in Clay County, IN?
Map listings as of September 2026 show 12 pizza places in Clay County. 10 of them (83%) are chain locations. The listings count pizza restaurants. Official counts show 17 businesses with payroll classed as limited-service restaurants in 2023. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 4 one-person businesses without payroll.
How much do households in Clay County, IN spend on food away from home?
About $39.1M a year, or $3,703 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 12 pizza places on map listings, it comes to $3.3M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 10,549 households in Clay County and national spending patterns by income.
How does Clay County, IN compare with the U.S. for pizza places?
Clay County has 11.4 pizza places per 10,000 households, 43% above the U.S. rate of 8.0. Spending per pizza place is $3.3M, 36% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Clay County would have about 8, against 12 on map listings. There is one business with payroll in the industry for every 621 households, against one for every 478 across the U.S.
How fast is Clay County, IN growing?
Population estimates put Clay County at 26,410 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 10,549 households. Median household income in Clay County is $70,010, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Clay County scores 44 for pizza places (lower middle), #1,284 of 2,090 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clay County. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in Clay County
Screening a site or an acquisition in Clay County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clay County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.