Pets · Small-town market · Illinois
Pet stores in the Freeport, IL area
How the Freeport, IL area compares with other small-town markets and the U.S. for pet stores: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 1 chain location (50%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $14.4M
- On pets · $744 a household
- Spending per listing
- $7.2M
- Too few listings to compare
- Listings per 10k households
- 1.0
- Too few listings to compare
- Population, 2025
- 43,220
- −3.0% since 2020
See the pet stores around any address in the Freeport area
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Freeport area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in the Freeport area comes to about $14.4M a year: $744 per household, 18% below the U.S. average. That is about $7.2M of household spending for each store on map listings. The spending figure covers all pets, not only pet stores.
The Freeport area has 2 pet stores on map listings as of September 2026. That is 1.0 per 10,000 households.
Official counts don’t publish a figure for pet and pet supplies stores in the Freeport area, since they leave out counts under 3.
Between 2020 and 2025, the population of the Freeport area declined 3.0%, against +3.1% for the U.S. With 2 pet stores on map listings, the Freeport area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Freeport area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Freeport area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.0 | 1.8 | 2.0 |
| Spending per listing | $7.2M | $5M | $4.5M |
| Households per official establishment | n/a | 13,723 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | +1.1% | −1.6% |
| Population growth, 2020–2025 | −3.0% | −0.6% | +3.1% |
| Spending per household on pets | $744 | $925 | $909 |
| Median household income | $64,043 | $83,390 | $80,734 |
| Groundwork market score | Not scored | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 21 chain location
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in the Freeport area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Freeport area
- Population, 2025 estimate
- 43,220−3.0% since 2020
- Households
- 19,358
- Median age
- 45.6
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.7
- Land area
- 564 sq. mi.
- People per square mile
- 78
- Median household income
- $64,043+31.2% vs. 2015–2019, before inflation
- Average household income
- $79,920
- Median home value
- $134,900
- Jobs located here
- 17,326
- Daytime population
- 40,359Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Freeport area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of the Freeport area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for pet stores, numbered among those based in Illinois (a market based in another state is listed without a number), with the Freeport area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Quincy, IL-MO | 61 | 5 | 1.6 | $4.8M | −2.0% | #57 of 220 |
| 2Ottawa, IL | 58 | 17 | 2.7 | $3M | −1.6% | #71 of 220 |
| 3Marion-Herrin, IL | 51 | 8 | 2.8 | $2.8M | +0.2% | #105 of 220 |
| 4Danville, IL | 50 | 5 | 1.7 | $4.3M | −3.7% | #108 of 220 |
| Burlington, IA-IL | 31 | 5 | 2.5 | $2.9M | −2.5% | #181 of 220 |
| 5Charleston-Mattoon, IL | 24 | 7 | 3.4 | $2.1M | −1.0% | #198 of 220 |
| 6Macomb, IL | 9 | 5 | 4.2 | $1.7M | −4.5% | #216 of 220 |
| Freeport, IL | Not scored | 2 | 1.0 | $7.2M | −3.0% |
Other business types in the Freeport area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses26
- Veterinarians27
- Pet grooming and boarding31
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in the Freeport, IL area?
Map listings as of September 2026 show 2 pet stores in the Freeport area. The listings count pet stores. No official count is published for pet and pet supplies stores in the Freeport area: counts under 3 are left out.
How much do households in the Freeport, IL area spend on pets?
About $14.4M a year, or $744 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 2 pet stores on map listings, it comes to $7.2M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 19,358 households in the Freeport area and national spending patterns by income.
How does the Freeport, IL area compare with the U.S. for pet stores?
The Freeport area has 2 pet stores on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of pet stores to household spending, the Freeport area would have about 3, against 2 on map listings.
How fast is the Freeport, IL area growing?
Population estimates put the Freeport area at 43,220 people in 2025, down 3.0% since 2020, against +3.1% for the U.S. It has 19,358 households. The median household income in the Freeport area is $64,043 a year, 21% below the U.S. median of $80,734. That rose 31.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Freeport area has no market score for pet stores: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Freeport area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in the Freeport area
Screening a site or an acquisition in the Freeport area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Freeport area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.