Groundwork

Clothing and laundry · Small-town market · Illinois

Clothing, shoe and laundry businesses in the Freeport, IL area

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Freeport, IL area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 54 out of 100: Upper middle

Ranked #236 of 536 scored small-town markets
#11 of 20 scored small-town markets based in Illinois

Listings
32
10 chain locations (31%)
Official establishments
7
Businesses with payroll, 2023
Household spending a year
$34.5M
On clothing, shoes and related services · $1,780 a household
Spending per listing
$1.1M
22% above the U.S.
Listings per 10k households
16.5
29% below the U.S.
Population, 2025
43,220
−3.0% since 2020

See the clothing, shoe and laundry businesses around any address in the Freeport area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Freeport area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on clothing, shoes and related services in the Freeport area comes to about $34.5M a year: $1,780 per household, 13% below the U.S. average. Spread across 32 clothing, shoe and laundry businesses, that is $1.1M per business, 22% above the U.S. figure of $880K.

There are 32 clothing, shoe and laundry businesses on map listings in the Freeport area as of September 2026. 10 of them (31%) are chain locations, against 37% across the U.S. That comes to 16.5 for every 10,000 households, 29% below the U.S. rate of 23.3.

In 2023, official counts showed 7 businesses with payroll in the Freeport area classed as clothing and shoe stores, laundromats and dry cleaners. That is one for every 2,765 households, against one for every 1,008 across the U.S. Official counts list 32 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $162K has gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Freeport area.

Population estimates show the Freeport area declined 3.0% from 2020 to 2025, against +3.1% for the U.S. For clothing, shoe and laundry businesses, the Freeport area has a Groundwork market score of 54 (upper middle): #236 of 536 scored small-town markets and #11 of 20 scored small-town markets based in Illinois.

How the Freeport area compares

The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Freeport, IL area compared with Illinois and the U.S.
MeasureFreeport areaIllinoisU.S.
Listings per 10k households16.522.923.3
Spending per listing$1.1M$933K$880K
Households per official establishment2,7651,0641,008
Official establishment growth, 2019–2023n/a−14.5%−12.0%
Population growth, 2020–2025−3.0%−0.6%+3.1%
Spending per household on clothing, shoes and related services$1,780$2,141$2,055
Median household income$64,043$83,390$80,734
Groundwork market score5444

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7
Employees, 2023
49
Annual payroll, 2023
$741K
One-person businesses, 2023
32Businesses with no payroll
Map listings, September 2026
3210 chain locations
Listings at the U.S. rate for this spending
39The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$162K

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Freeport area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Freeport area

Population, 2025 estimate
43,220−3.0% since 2020
Households
19,358
Median age
45.6
Homes lived in by their owners
71%
Vehicles per household
1.7
Land area
564 sq. mi.
People per square mile
78
Median household income
$64,043+31.2% vs. 2015–2019, before inflation
Average household income
$79,920
Median home value
$134,900
Jobs located here
17,326
Daytime population
40,359Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Freeport area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Freeport area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across Illinois

Every Illinois market ranked →

The highest-scoring small-town markets in Illinois for clothing, shoe and laundry businesses, numbered among those based in Illinois, with the Freeport area marked.

Top small-town markets in Illinois

Small-town markets in Illinois ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Rochelle, IL802512.0$1.7M−0.7%#32 of 536
2Pontiac, IL731913.0$1.5M−2.1%#77 of 536
3Centralia, IL651912.2$1.4M−3.4%#132 of 536
4Lincoln, IL631311.5$1.6M−2.5%#149 of 536
5Canton, IL612215.9$1.1M−2.0%#169 of 536
6Dixon, IL612518.7$1M−3.4%#172 of 536
7Taylorville, IL592115.5$1.2M−1.5%#190 of 536
8Marion-Herrin, IL575519.0$975K+0.2%#215 of 536
9Galesburg, IL563315.7$1.1M−4.1%#224 of 536
10Sterling, IL564519.5$935K−2.6%#227 of 536
11Freeport, IL543216.5$1.1M−3.0%#236 of 536

Other business types in the Freeport area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Freeport, IL area?

As of September 2026, map listings count 32 clothing, shoe and laundry businesses in the Freeport area. 10 of them (31%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 7 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts also show 32 one-person businesses without payroll.

How much do households in the Freeport, IL area spend on clothing, shoes and related services?

About $34.5M a year, or $1,780 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 32 clothing, shoe and laundry businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 19,358 households in the Freeport area and national spending patterns by income.

How does the Freeport, IL area compare with the U.S. for clothing, shoe and laundry businesses?

The Freeport area has 16.5 clothing, shoe and laundry businesses per 10,000 households, 29% below the U.S. rate of 23.3. Spending per business is $1.1M, 22% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Freeport area would have about 39, against 32 on map listings. There is one business with payroll in the industry for every 2,765 households, against one for every 1,008 across the U.S.

How fast is the Freeport, IL area growing?

Population estimates put the Freeport area at 43,220 people in 2025, down 3.0% since 2020, against +3.1% for the U.S. It has 19,358 households. The median household income in the Freeport area is $64,043 a year, 21% below the U.S. median of $80,734. That rose 31.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Freeport area scores 54 for clothing, shoe and laundry businesses (upper middle), #236 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Freeport area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Freeport area

Screening a site or an acquisition in the Freeport area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Freeport area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.