Groceries and convenience · Small-town market · Missouri
Convenience stores in the Kirksville, MO area
The convenience stores in the Kirksville, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #92 of 529 scored small-town markets
#2 of 16 scored small-town markets based in Missouri
- Listings
- 6
- 5 chain locations (83%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $58M
- On groceries · $5,561 a household
- Spending per listing
- $9.7M
- 23% above the U.S.
- Listings per 10k households
- 5.8
- 27% below the U.S.
- Population, 2025
- 29,824
- +1.9% since 2020
See the convenience stores around any address in the Kirksville area
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kirksville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $5,561 per household (12% below the U.S. average), households in the Kirksville area spend about $58M a year on groceries. Spread across 6 convenience stores, that is $9.7M per store, 23% above the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.
The Kirksville area has 6 convenience stores on map listings as of September 2026. 5 of them (83%) are chain locations, against 60% across the U.S. That comes to 5.8 for every 10,000 households, 27% below the U.S. rate of 8.0.
Official counts don’t publish a figure for convenience stores in the Kirksville area, since they leave out counts under 3.
Population estimates put the population change in the Kirksville area from 2020 to 2025 at +1.9%, slower than the U.S. (+3.1%). The Kirksville area scores 69 (upper middle) on the Groundwork market score for convenience stores, ranking #92 of 529 scored small-town markets and #2 of 16 scored small-town markets based in Missouri. That puts it in the top quarter of small-town markets.
How the Kirksville area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kirksville area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.8 | 8.2 | 8.0 |
| Spending per listing | $9.7M | $7.3M | $7.9M |
| Households per official establishment | n/a | 8,305 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | +33.0% | +22.0% |
| Population growth, 2020–2025 | +1.9% | +1.9% | +3.1% |
| Spending per household on groceries | $5,561 | $5,947 | $6,319 |
| Median household income | $61,485 | $70,702 | $80,734 |
| Groundwork market score | 69 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 65 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as convenience stores in the Kirksville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kirksville area
- Population, 2025 estimate
- 29,824+1.9% since 2020
- Households
- 10,433
- Median age
- 35.1
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 875 sq. mi.
- People per square mile
- 34
- Median household income
- $61,485+46.3% vs. 2015–2019, before inflation
- Average household income
- $88,415
- Median home value
- $162,200
- Jobs located here
- 9,682
- Daytime population
- 28,248Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kirksville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of the Kirksville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for convenience stores, numbered among those based in Missouri (a market based in another state is listed without a number), with the Kirksville area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 81 | 14 | 6.6 | $8.7M | +4.9% | #19 of 529 |
| 2Kirksville, MO | 69 | 6 | 5.8 | $9.7M | +1.9% | #92 of 529 |
| 3Branson, MO | 65 | 20 | 8.8 | $6.3M | +1.7% | #131 of 529 |
| 4Farmington, MO | 63 | 18 | 7.3 | $7.6M | +2.1% | #145 of 529 |
| 5West Plains, MO | 62 | 10 | 6.3 | $8.5M | +2.5% | #155 of 529 |
| 6Fort Leonard Wood, MO | 62 | 13 | 7.7 | $7.4M | +0.8% | #157 of 529 |
| Quincy, IL-MO | 60 | 30 | 9.6 | $5.9M | −2.0% | #180 of 529 |
| 7Sedalia, MO | 58 | 16 | 9.4 | $5.9M | +2.9% | #204 of 529 |
| 8Rolla, MO | 56 | 15 | 8.7 | $6.4M | +1.6% | #224 of 529 |
| 9Lebanon, MO | 44 | 20 | 13.7 | $3.9M | +2.5% | #343 of 529 |
Other business types in the Kirksville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores74
- Grocery stores60
- Convenience stores69
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in the Kirksville, MO area?
Map listings as of September 2026 show 6 convenience stores in the Kirksville area. 5 of them (83%) are chain locations. The listings count convenience stores without fuel. No official count is published for convenience stores in the Kirksville area: counts under 3 are left out.
How much do households in the Kirksville, MO area spend on groceries?
About $58M a year, or $5,561 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 6 convenience stores on map listings, it comes to $9.7M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 10,433 households in the Kirksville area and national spending patterns by income.
How does the Kirksville, MO area compare with the U.S. for convenience stores?
The Kirksville area has 5.8 convenience stores per 10,000 households, 27% below the U.S. rate of 8.0. Spending per store is $9.7M, 23% above the U.S. figure of $7.9M. At the U.S. ratio of convenience stores to household spending, the Kirksville area would have about 7, against 6 on map listings.
How fast is the Kirksville, MO area growing?
Population estimates put the Kirksville area at 29,824 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 10,433 households. The median household income in the Kirksville area is $61,485 a year, 24% below the U.S. median of $80,734. That rose 46.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kirksville area scores 69 for convenience stores (upper middle), #92 of 529 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kirksville area. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in the Kirksville area
Screening a site or an acquisition in the Kirksville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kirksville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.