Health care · Small-town market · Missouri
Primary care and pediatric clinics in the Kirksville, MO area
The primary care and pediatric clinics in the Kirksville, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #251 of 458 scored small-town markets
#10 of 14 scored small-town markets based in Missouri
- Listings
- 7
- 0 chain locations (0%)
- Official establishments
- 23
- −26.7% since 2019
- Household spending a year
- $13.1M
- On medical and dental services · $1,258 a household
- Spending per listing
- $1.9M
- 5% above the U.S.
- Listings per 10k households
- 6.7
- 7% below the U.S.
- Population, 2025
- 29,824
- +1.9% since 2020
See the primary care and pediatric clinics around any address in the Kirksville area
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kirksville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 7 primary care and pediatric clinics in the Kirksville area. None of them are chain locations, against 9% across the U.S. Per 10,000 households, that is 6.7, 7% below the U.S. rate of 7.2.
Households in the Kirksville area spend about $13.1M a year on medical and dental services, or $1,258 per household, 2% below the U.S. average. Spread across 7 primary care and pediatric clinics, that is $1.9M per clinic, 5% above the U.S. figure of $1.8M. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade.
In 2023, official counts showed 23 businesses with payroll in the Kirksville area classed as offices of physicians, down 26.7% from 2019. That is one for every 454 households, against one for every 593 across the U.S. Official counts list 33 one-person businesses without payroll.
Between 2020 and 2025, the population of the Kirksville area grew 1.9%, slower than the U.S. (+3.1%). For primary care and pediatric clinics, the Kirksville area has a Groundwork market score of 48 (lower middle): #251 of 458 scored small-town markets and #10 of 14 scored small-town markets based in Missouri.
How the Kirksville area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kirksville area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.7 | 5.5 | 7.2 |
| Spending per listing | $1.9M | $2.5M | $1.8M |
| Households per official establishment | 454 | 772 | 593 |
| Official establishment growth, 2019–2023 | −26.7% | −4.7% | −2.2% |
| Population growth, 2020–2025 | +1.9% | +1.9% | +3.1% |
| Spending per household on medical and dental services | $1,258 | $1,389 | $1,288 |
| Median household income | $61,485 | $70,702 | $80,734 |
| Groundwork market score | 48 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23−26.7% over the period
- Employees, 2023
- 344
- Annual payroll, 2023
- $24.1M
- One-person businesses, 2023
- 33Businesses with no payroll
- Map listings, September 2026
- 70 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians in the Kirksville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kirksville area
- Population, 2025 estimate
- 29,824+1.9% since 2020
- Households
- 10,433
- Median age
- 35.1
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 875 sq. mi.
- People per square mile
- 34
- Median household income
- $61,485+46.3% vs. 2015–2019, before inflation
- Average household income
- $88,415
- Median home value
- $162,200
- Jobs located here
- 9,682
- Daytime population
- 28,248Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kirksville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of the Kirksville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for primary care and pediatric clinics, numbered among those based in Missouri (a market based in another state is listed without a number), with the Kirksville area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 84 | 8 | 3.8 | $3.5M | +4.9% | #15 of 458 |
| 2Fort Leonard Wood, MO | 81 | 7 | 4.2 | $3.1M | +0.8% | #23 of 458 |
| 3Sedalia, MO | 75 | 10 | 5.9 | $2.1M | +2.9% | #51 of 458 |
| Quincy, IL-MO | 71 | 11 | 3.5 | $3.7M | −2.0% | #69 of 458 |
| 4Rolla, MO | 59 | 11 | 6.3 | $2M | +1.6% | #155 of 458 |
| 5Moberly, MO | 58 | 5 | 5.4 | $2.3M | +0.2% | #159 of 458 |
| 6Hannibal, MO | 56 | 11 | 7.2 | $1.8M | +0.4% | #184 of 458 |
| 7Poplar Bluff, MO | 55 | 5 | 3.0 | $3.9M | −0.4% | #192 of 458 |
| 8Kennett, MO | 52 | 7 | 6.2 | $1.9M | −4.8% | #219 of 458 |
| 9Sikeston, MO | 50 | 11 | 5.6 | $2.3M | −0.3% | #232 of 458 |
| 10Kirksville, MO | 48 | 7 | 6.7 | $1.9M | +1.9% | #251 of 458 |
Other business types in the Kirksville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics42
- Dentists and orthodontists56
- Primary care and pediatrics48
- Urgent care and walk-in clinics
- Chiropractors54
- Physical therapy36
- Optometrists and eye care54
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in the Kirksville, MO area?
There are 7 primary care and pediatric clinics on map listings in the Kirksville area as of September 2026. None of them are chain locations. The listings count primary care, family medicine and pediatric clinics. Official counts show 23 businesses with payroll classed as offices of physicians in 2023, down 26.7% from 2019. Official counts also show 33 one-person businesses without payroll.
How much do households in the Kirksville, MO area spend on medical and dental services?
About $13.1M a year, or $1,258 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 7 primary care and pediatric clinics on map listings, it comes to $1.9M per clinic. The spending figure covers all medical and dental services, not only primary care and pediatric clinics. It is estimated from the incomes of the 10,433 households in the Kirksville area and national spending patterns by income.
How does the Kirksville, MO area compare with the U.S. for primary care and pediatric clinics?
The Kirksville area has 6.7 primary care and pediatric clinics per 10,000 households, 7% below the U.S. rate of 7.2. Spending per clinic is $1.9M, 5% above the U.S. figure of $1.8M. The count on map listings matches the U.S. ratio of primary care and pediatric clinics to household spending. There is one business with payroll in the industry for every 454 households, against one for every 593 across the U.S. The official count fell 26.7% from 2019 to 2023, against −2.2% for the U.S.
How fast is the Kirksville, MO area growing?
Population estimates put the Kirksville area at 29,824 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 10,433 households. The median household income in the Kirksville area is $61,485 a year, 24% below the U.S. median of $80,734. That rose 46.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kirksville area scores 48 for primary care and pediatric clinics (lower middle), #251 of 458 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kirksville area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Kirksville area
Screening a site or an acquisition in the Kirksville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kirksville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.