Auto · Small-town market · Missouri
Collision repair and body shops in the Kirksville, MO area
How the Kirksville, MO area compares with other small-town markets and the U.S. for collision repair and body shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #339 of 387 scored small-town markets
#14 of 16 scored small-town markets based in Missouri
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- 11
- Businesses with payroll, 2023
- Household spending a year
- $11.3M
- On vehicle maintenance and repairs · $1,082 a household
- Spending per listing
- $1.4M
- 54% below the U.S.
- Listings per 10k households
- 7.7
- 2.5 times the U.S.
- Population, 2025
- 29,824
- +1.9% since 2020
See the collision repair and body shops around any address in the Kirksville area
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kirksville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Kirksville area scores 28 (lower middle) on the Groundwork market score for collision repair and body shops, ranking #339 of 387 scored small-town markets and #14 of 16 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 8 collision repair and body shops in the Kirksville area. None of them are chain locations, against 14% across the U.S. That comes to 7.7 for every 10,000 households, 2.5 times the U.S. rate of 3.1.
At $1,082 per household (13% above the U.S. average), households in the Kirksville area spend about $11.3M a year on vehicle maintenance and repairs. That works out to $1.4M per shop, 54% below the U.S. figure of $3.1M. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade.
In 2023, official counts showed 11 businesses with payroll in the Kirksville area classed as automotive body, paint and interior repair. That is one for every 948 households, against one for every 3,689 across the U.S. Population estimates show the Kirksville area grew 1.9% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Kirksville area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kirksville area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.7 | 3.2 | 3.1 |
| Spending per listing | $1.4M | $3.3M | $3.1M |
| Households per official establishment | 948 | 3,004 | 3,689 |
| Official establishment growth, 2019–2023 | n/a | −0.5% | −0.8% |
| Population growth, 2020–2025 | +1.9% | +1.9% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,082 | $1,058 | $958 |
| Median household income | $61,485 | $70,702 | $80,734 |
| Groundwork market score | 28 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11
- Employees, 2023
- 26
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Kirksville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Kirksville area
- Population, 2025 estimate
- 29,824+1.9% since 2020
- Households
- 10,433
- Median age
- 35.1
- Homes lived in by their owners
- 63%
- Vehicles per household
- 2.0
- Land area
- 875 sq. mi.
- People per square mile
- 34
- Median household income
- $61,485+46.3% vs. 2015–2019, before inflation
- Average household income
- $88,415
- Median home value
- $162,200
- Jobs located here
- 9,682
- Daytime population
- 28,248Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Kirksville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of the Kirksville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for collision repair and body shops, numbered among those based in Missouri, with the Kirksville area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 81 | 8 | 3.8 | $3M | +4.9% | #16 of 387 |
| 2Lebanon, MO | 65 | 5 | 3.4 | $3.1M | +2.5% | #90 of 387 |
| 3Fort Leonard Wood, MO | 63 | 6 | 3.6 | $3M | +0.8% | #105 of 387 |
| 4Branson, MO | 61 | 7 | 3.1 | $3.4M | +1.7% | #110 of 387 |
| 5Sedalia, MO | 57 | 8 | 4.7 | $2.3M | +2.9% | #139 of 387 |
| 6Farmington, MO | 52 | 10 | 4.0 | $2.6M | +2.1% | #172 of 387 |
| 7Hannibal, MO | 43 | 6 | 3.9 | $2.8M | +0.4% | #248 of 387 |
| 8Poplar Bluff, MO | 41 | 9 | 5.4 | $1.7M | −0.4% | #267 of 387 |
| 9Sikeston, MO | 40 | 8 | 4.0 | $2.6M | −0.3% | #269 of 387 |
| 10West Plains, MO | 39 | 8 | 5.0 | $2.2M | +2.5% | #279 of 387 |
| 14Kirksville, MO | 28 | 8 | 7.7 | $1.4M | +1.9% | #339 of 387 |
Other business types in the Kirksville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care37
- Auto repair shops31
- Collision repair and body shops28
- Car washes and detailing
- Tire shops
- Oil change and quick lube
- Gas stations32
- Insurance agencies22
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in the Kirksville, MO area?
There are 8 collision repair and body shops on map listings in the Kirksville area as of September 2026. None of them are chain locations. The listings count collision repair and auto body shops. Official counts show 11 businesses with payroll classed as automotive body, paint and interior repair in 2023.
How much do households in the Kirksville, MO area spend on vehicle maintenance and repairs?
About $11.3M a year, or $1,082 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 8 collision repair and body shops on map listings, it comes to $1.4M per shop. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops. It is estimated from the incomes of the 10,433 households in the Kirksville area and national spending patterns by income.
How does the Kirksville, MO area compare with the U.S. for collision repair and body shops?
The Kirksville area has 7.7 collision repair and body shops per 10,000 households, 2.5 times the U.S. rate of 3.1. Spending per shop is $1.4M, 54% below the U.S. figure of $3.1M. At the national ratio of collision repair and body shops to household spending, the Kirksville area would have about 4, against 8 on map listings. There is one business with payroll in the industry for every 948 households, against one for every 3,689 across the U.S.
How fast is the Kirksville, MO area growing?
Population estimates put the Kirksville area at 29,824 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 10,433 households. The median household income in the Kirksville area is $61,485 a year, 24% below the U.S. median of $80,734. That rose 46.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kirksville area scores 28 for collision repair and body shops (lower middle), #339 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Kirksville area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in the Kirksville area
Screening a site or an acquisition in the Kirksville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Kirksville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.