Groundwork

Auto · Small-town market · Missouri

Auto repair and car care businesses in the Hannibal, MO area

Competitor counts, household spending and official business counts for auto repair and car care businesses in the Hannibal, MO area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #331 of 538 scored small-town markets
#7 of 17 scored small-town markets based in Missouri

Listings
66
13 chain locations (20%)
Official establishments
38
+5.6% since 2019
Household spending a year
$16.6M
On vehicle maintenance and repairs · $1,083 a household
Spending per listing
$251K
7% below the U.S.
Listings per 10k households
43.2
21% above the U.S.
Population, 2025
38,969
+0.4% since 2020

See the auto repair and car care businesses around any address in the Hannibal area

The site report maps the auto repair and car care businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,083 per household (13% above the U.S. average), households in the Hannibal area spend about $16.6M a year on vehicle maintenance and repairs. That works out to $251K per business, 7% below the U.S. figure of $269K.

The Hannibal area has 66 auto repair and car care businesses on map listings as of September 2026. Of those, 13 are chain locations, or 20%, against 24% across the U.S. Per 10,000 households, that is 43.2, 21% above the U.S. rate of 35.7.

The official count of businesses with payroll classed as automotive repair and maintenance, and tire dealers in the Hannibal area was 38 in 2023, up 5.6% from 2019. That is one for every 402 households, against one for every 681 across the U.S. Official counts also show 47 one-person businesses without payroll.

Population estimates put the population change in the Hannibal area from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). The Hannibal area scores 44 (lower middle) on the Groundwork market score for auto repair and car care businesses, ranking #331 of 538 scored small-town markets and #7 of 17 scored small-town markets based in Missouri.

How the Hannibal area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair and car care businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Auto repair and car care in Hannibal, MO area compared with Missouri and the U.S.
MeasureHannibal areaMissouriU.S.
Listings per 10k households43.237.935.7
Spending per listing$251K$279K$269K
Households per official establishment402613681
Official establishment growth, 2019–2023+5.6%+2.8%+4.1%
Population growth, 2020–2025+0.4%+1.9%+3.1%
Spending per household on vehicle maintenance and repairs$1,083$1,058$958
Median household income$63,545$70,702$80,734
Groundwork market score4442

Official counts and lending

Businesses

Official establishments, 2019 to 2023
38+5.6% over the period
Employees, 2023
161
Annual payroll, 2023
$6.4M
One-person businesses, 2023
47Businesses with no payroll
Map listings, September 2026
6613 chain locations
Listings at the U.S. rate for this spending
62The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as automotive repair and maintenance, and tire dealers in the Hannibal area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Hannibal area

Population, 2025 estimate
38,969+0.4% since 2020
Households
15,293
Median age
41.2
Homes lived in by their owners
74%
Vehicles per household
2.0
Land area
907 sq. mi.
People per square mile
43
Median household income
$63,545+24.7% vs. 2015–2019, before inflation
Average household income
$76,592
Median home value
$163,800
Jobs located here
16,430
Daytime population
37,362Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Hannibal area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair and car care businesses on map listings by name and distance.

Or open the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.

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Auto repair and car care across Missouri

Every Missouri market ranked →

The highest-scoring small-town markets in Missouri for auto repair and car care businesses, numbered among those based in Missouri, with the Hannibal area marked.

Top small-town markets in Missouri

Small-town markets in Missouri ranked for auto repair and car care businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Warrensburg, MO897133.7$340K+4.9%#4 of 538
2Fort Leonard Wood, MO696739.8$267K+0.8%#93 of 538
3Mexico, MO633639.0$272K−1.0%#155 of 538
4Branson, MO599340.8$257K+1.7%#189 of 538
5Farmington, MO4812349.6$213K+2.1%#295 of 538
6Maryville, MO453743.7$260K−4.0%#317 of 538
7Hannibal, MO446643.2$251K+0.4%#331 of 538
8Sikeston, MO4110251.5$203K−0.3%#369 of 538
9Kirksville, MO375451.8$209K+1.9%#402 of 538
10Lebanon, MO378457.7$183K+2.5%#405 of 538

Other business types in the Hannibal area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many auto repair and car care businesses are in the Hannibal, MO area?

Map listings as of September 2026 show 66 auto repair and car care businesses in the Hannibal area. 13 of them (20%) are chain locations. The listings count repair shops, body shops, tire shops, car washes, oil change and parts stores. Official counts show 38 businesses with payroll classed as automotive repair and maintenance, and tire dealers in 2023, up 5.6% from 2019. Another 47 one-person businesses have no payroll, by official counts.

How much do households in the Hannibal, MO area spend on vehicle maintenance and repairs?

About $16.6M a year, or $1,083 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 66 auto repair and car care businesses on map listings, it comes to $251K per business. It is estimated from the incomes of the 15,293 households in the Hannibal area and national spending patterns by income.

How does the Hannibal, MO area compare with the U.S. for auto repair and car care businesses?

The Hannibal area has 43.2 auto repair and car care businesses per 10,000 households, 21% above the U.S. rate of 35.7. Spending per business is $251K, 7% below the U.S. figure of $269K. At the U.S. ratio of auto repair and car care businesses to household spending, the Hannibal area would have about 62, against 66 on map listings. There is one business with payroll in the industry for every 402 households, against one for every 681 across the U.S. The official count rose 5.6% from 2019 to 2023, against +4.1% for the U.S.

How fast is the Hannibal, MO area growing?

Population estimates put the Hannibal area at 38,969 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 15,293 households. The median household income in the Hannibal area is $63,545 a year, 21% below the U.S. median of $80,734. That rose 24.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hannibal area scores 44 for auto repair and car care businesses (lower middle), #331 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Hannibal area. It maps the auto repair and car care businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for auto repair and car care businesses · All 56 business types in the Hannibal area

Screening a site or an acquisition in the Hannibal area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.