Groundwork

Pets · Small-town market · Missouri

Pet grooming and boarding businesses in the Hannibal, MO area

How the Hannibal, MO area compares with other small-town markets and the U.S. for pet grooming and boarding businesses: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$11.2M
On pets · $732 a household
Spending per listing
$3.7M
47% above the U.S.
Listings per 10k households
2.0
44% below the U.S.
Population, 2025
38,969
+0.4% since 2020

See the pet grooming and boarding businesses around any address in the Hannibal area

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 3 pet grooming and boarding businesses in the Hannibal area. Per 10,000 households, that is 2.0, 44% below the U.S. rate of 3.6.

At $732 per household (20% below the U.S. average), households in the Hannibal area spend about $11.2M a year on pets. That is about $3.7M of household spending for each business on map listings, 47% above the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.

There is no official count of businesses with payroll classed as pet care (except veterinary) in the Hannibal area: counts under 3 aren’t published.

Between 2020 and 2025, the population of the Hannibal area grew 0.4%, slower than the U.S. (+3.1%). With 3 pet grooming and boarding businesses on map listings, the Hannibal area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Hannibal area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Hannibal, MO area compared with Missouri and the U.S.
MeasureHannibal areaMissouriU.S.
Listings per 10k households2.03.63.6
Spending per listing$3.7M$2.3M$2.5M
Households per official establishmentn/a5,1615,057
Official establishment growth, 2019–2023n/a+19.7%+25.2%
Population growth, 2020–2025+0.4%+1.9%+3.1%
Spending per household on pets$732$825$909
Median household income$63,545$70,702$80,734
Groundwork market scoreNot scored41

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
30 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care (except veterinary) in the Hannibal area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Hannibal area

Population, 2025 estimate
38,969+0.4% since 2020
Households
15,293
Median age
41.2
Homes lived in by their owners
74%
Vehicles per household
2.0
Land area
907 sq. mi.
People per square mile
43
Median household income
$63,545+24.7% vs. 2015–2019, before inflation
Average household income
$76,592
Median home value
$163,800
Jobs located here
16,430
Daytime population
37,362Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Hannibal area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Missouri

Every Missouri market ranked →

The highest-scoring small-town markets in Missouri for pet grooming and boarding businesses, numbered among those based in Missouri (a market based in another state is listed without a number), with the Hannibal area marked.

Top small-town markets in Missouri

Small-town markets in Missouri ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sedalia, MO5574.1$1.7M+2.9%#157 of 387
2Branson, MO55104.4$1.6M+1.7%#159 of 387
Quincy, IL-MO50154.8$1.6M−2.0%#193 of 387
3West Plains, MO4763.8$1.8M+2.5%#219 of 387
4Warrensburg, MO47115.2$1.5M+4.9%#223 of 387
5Sikeston, MO4694.5$1.6M−0.3%#226 of 387
6Kirksville, MO3954.8$1.5M+1.9%#272 of 387
7Fort Leonard Wood, MO3774.2$1.8M+0.8%#291 of 387
8Farmington, MO37124.8$1.5M+2.1%#299 of 387
9Rolla, MO33105.8$1.3M+1.6%#319 of 387
Hannibal, MONot scored32.0$3.7M+0.4%

Other business types in the Hannibal area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in the Hannibal, MO area?

The Hannibal area has 3 pet grooming and boarding businesses on map listings as of September 2026. The listings count groomers, boarding, dog daycare and pet sitters. No official count is published for pet care (except veterinary) in the Hannibal area: counts under 3 are left out.

How much do households in the Hannibal, MO area spend on pets?

About $11.2M a year, or $732 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 3 pet grooming and boarding businesses on map listings, it comes to $3.7M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 15,293 households in the Hannibal area and national spending patterns by income.

How does the Hannibal, MO area compare with the U.S. for pet grooming and boarding businesses?

The Hannibal area has 2.0 pet grooming and boarding businesses per 10,000 households, 44% below the U.S. rate of 3.6. Spending per business is $3.7M, 47% above the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, the Hannibal area would have about 4, against 3 on map listings.

How fast is the Hannibal, MO area growing?

Population estimates put the Hannibal area at 38,969 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 15,293 households. The median household income in the Hannibal area is $63,545 a year, 21% below the U.S. median of $80,734. That rose 24.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hannibal area has no market score for pet grooming and boarding businesses: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Hannibal area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the Hannibal area

Screening a site or an acquisition in the Hannibal area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.