Health care · Small-town market · Missouri
Primary care and pediatric clinics in the Hannibal, MO area
Competitor counts, household spending and official business counts for primary care and pediatric clinics in the Hannibal, MO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #184 of 458 scored small-town markets
#6 of 14 scored small-town markets based in Missouri
- Listings
- 11
- 1 chain location (9%)
- Official establishments
- 16
- Businesses with payroll, 2023
- Household spending a year
- $19.4M
- On medical and dental services · $1,270 a household
- Spending per listing
- $1.8M
- In line with the U.S.
- Listings per 10k households
- 7.2
- In line with the U.S.
- Population, 2025
- 38,969
- +0.4% since 2020
See the primary care and pediatric clinics around any address in the Hannibal area
The site report maps the primary care and pediatric clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 11 primary care and pediatric clinics in the Hannibal area. One of them (9%) is a chain location, against 9% across the U.S. Per 10,000 households, that is 7.2, in line with the U.S. rate of 7.2.
Household spending on medical and dental services in the Hannibal area comes to about $19.4M a year: $1,270 per household, in line with the U.S. average. That is about $1.8M of household spending for each clinic on map listings, in line with the U.S. figure of $1.8M. That spending covers all medical and dental services, which primary care and pediatric clinics share with other businesses in the trade.
The official count of businesses with payroll classed as offices of physicians in the Hannibal area was 16 in 2023. That is one for every 956 households, against one for every 593 across the U.S. Official counts list 18 one-person businesses without payroll.
Population estimates put the population change in the Hannibal area from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). The Hannibal area scores 56 (upper middle) on the Groundwork market score for primary care and pediatric clinics, ranking #184 of 458 scored small-town markets and #6 of 14 scored small-town markets based in Missouri.
How the Hannibal area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the primary care and pediatric clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hannibal area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.2 | 5.5 | 7.2 |
| Spending per listing | $1.8M | $2.5M | $1.8M |
| Households per official establishment | 956 | 772 | 593 |
| Official establishment growth, 2019–2023 | n/a | −4.7% | −2.2% |
| Population growth, 2020–2025 | +0.4% | +1.9% | +3.1% |
| Spending per household on medical and dental services | $1,270 | $1,389 | $1,288 |
| Median household income | $63,545 | $70,702 | $80,734 |
| Groundwork market score | 56 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16
- Employees, 2023
- 305
- Annual payroll, 2023
- $41.6M
- One-person businesses, 2023
- 18Businesses with no payroll
- Map listings, September 2026
- 111 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of physicians in the Hannibal area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Hannibal area
- Population, 2025 estimate
- 38,969+0.4% since 2020
- Households
- 15,293
- Median age
- 41.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 907 sq. mi.
- People per square mile
- 43
- Median household income
- $63,545+24.7% vs. 2015–2019, before inflation
- Average household income
- $76,592
- Median home value
- $163,800
- Jobs located here
- 16,430
- Daytime population
- 37,362Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hannibal area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the primary care and pediatric clinics on map listings by name and distance.
Or open the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPrimary care and pediatrics across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for primary care and pediatric clinics, numbered among those based in Missouri (a market based in another state is listed without a number), with the Hannibal area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 84 | 8 | 3.8 | $3.5M | +4.9% | #15 of 458 |
| 2Fort Leonard Wood, MO | 81 | 7 | 4.2 | $3.1M | +0.8% | #23 of 458 |
| 3Sedalia, MO | 75 | 10 | 5.9 | $2.1M | +2.9% | #51 of 458 |
| Quincy, IL-MO | 71 | 11 | 3.5 | $3.7M | −2.0% | #69 of 458 |
| 4Rolla, MO | 59 | 11 | 6.3 | $2M | +1.6% | #155 of 458 |
| 5Moberly, MO | 58 | 5 | 5.4 | $2.3M | +0.2% | #159 of 458 |
| 6Hannibal, MO | 56 | 11 | 7.2 | $1.8M | +0.4% | #184 of 458 |
| 7Poplar Bluff, MO | 55 | 5 | 3.0 | $3.9M | −0.4% | #192 of 458 |
| 8Kennett, MO | 52 | 7 | 6.2 | $1.9M | −4.8% | #219 of 458 |
| 9Sikeston, MO | 50 | 11 | 5.6 | $2.3M | −0.3% | #232 of 458 |
Other business types in the Hannibal area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics45
- Dentists and orthodontists59
- Primary care and pediatrics56
- Urgent care and walk-in clinics
- Chiropractors36
- Physical therapy63
- Optometrists and eye care46
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many primary care and pediatric clinics are in the Hannibal, MO area?
The Hannibal area has 11 primary care and pediatric clinics on map listings as of September 2026. One of them (9%) is a chain location. The listings count primary care, family medicine and pediatric clinics. Official counts show 16 businesses with payroll classed as offices of physicians in 2023. Official counts also show 18 one-person businesses without payroll.
How much do households in the Hannibal, MO area spend on medical and dental services?
About $19.4M a year, or $1,270 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 11 primary care and pediatric clinics on map listings, it comes to $1.8M per clinic. The spending figure covers all medical and dental services, not only primary care and pediatric clinics. It is estimated from the incomes of the 15,293 households in the Hannibal area and national spending patterns by income.
How does the Hannibal, MO area compare with the U.S. for primary care and pediatric clinics?
The Hannibal area has 7.2 primary care and pediatric clinics per 10,000 households, in line with the U.S. rate of 7.2. Spending per clinic is $1.8M, in line with the U.S. figure of $1.8M. The count on map listings matches the U.S. ratio of primary care and pediatric clinics to household spending. There is one business with payroll in the industry for every 956 households, against one for every 593 across the U.S.
How fast is the Hannibal, MO area growing?
Population estimates put the Hannibal area at 38,969 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 15,293 households. The median household income in the Hannibal area is $63,545 a year, 21% below the U.S. median of $80,734. That rose 24.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hannibal area scores 56 for primary care and pediatric clinics (upper middle), #184 of 458 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hannibal area. It maps the primary care and pediatric clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for primary care and pediatric clinics · All 56 business types in the Hannibal area
Screening a site or an acquisition in the Hannibal area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hannibal area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.