Beauty and personal care · Metro area · Alabama
Hair salons in the Decatur, AL metro area
Competitor counts, household spending and official business counts for hair salons in the Decatur, AL metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #229 of 387 scored metro areas
#4 of 12 scored metro areas based in Alabama
- Listings
- 140
- 24 chain locations (17%)
- Official establishments
- 19
- −14.3% since 2019
- Household spending a year
- $53.4M
- On personal care products and services · $852 a household
- Spending per listing
- $381K
- 11% below the U.S.
- Listings per 10k households
- 22.3
- 5% below the U.S.
- Population, 2025
- 160,326
- +2.5% since 2020
See the hair salons around any address in the Decatur metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 140 hair salons in the Decatur metro area. Of those, 24 are chain locations, or 17%, against 14% across the U.S. Per 10,000 households, that is 22.3, 5% below the U.S. rate of 23.4.
At $852 per household (15% below the U.S. average), households in the Decatur metro area spend about $53.4M a year on personal care products and services. That is about $381K of household spending for each salon on map listings, 11% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in the Decatur metro area was 19 in 2023, down 14.3% from 2019. That is one for every 3,298 households, against one for every 1,535 across the U.S. Official counts also show 427 one-person businesses without payroll.
Population estimates show the Decatur metro area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for hair salons in the Decatur metro area is 46 (lower middle), #229 of 387 scored metro areas and #4 of 12 scored metro areas based in Alabama.
How the Decatur metro area compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Decatur metro area | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.3 | 23.0 | 23.4 |
| Spending per listing | $381K | $366K | $430K |
| Households per official establishment | 3,298 | 2,699 | 1,535 |
| Official establishment growth, 2019–2023 | −14.3% | +4.2% | +6.0% |
| Population growth, 2020–2025 | +2.5% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $852 | $839 | $1,005 |
| Median household income | $68,116 | $63,999 | $80,734 |
| Groundwork market score | 46 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19−14.3% over the period
- Employees, 2023
- 87
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- 427Businesses with no payroll
- Map listings, September 2026
- 14024 chain locations
- Listings at the U.S. rate for this spending
- 124The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Decatur metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Decatur metro area
- Population, 2025 estimate
- 160,326+2.5% since 2020
- Households
- 62,667
- Median age
- 41.4
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 1,270 sq. mi.
- People per square mile
- 124
- Median household income
- $68,116+35.1% vs. 2015–2019, before inflation
- Average household income
- $87,472
- Median home value
- $202,500
- Jobs located here
- 58,542
- Daytime population
- 149,857Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Decatur metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Alabama
Every Alabama market ranked →The highest-scoring metro areas in Alabama for hair salons, numbered among those based in Alabama, with the Decatur metro area marked.
Top metro areas in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Auburn-Opelika, AL | 69 | 119 | 15.5 | $536K | +7.1% | #37 of 387 |
| 2Huntsville, AL | 52 | 575 | 27.9 | $347K | +12.5% | #162 of 387 |
| 3Tuscaloosa, AL | 48 | 197 | 18.6 | $440K | +2.9% | #201 of 387 |
| 4Decatur, AL | 46 | 140 | 22.3 | $381K | +2.5% | #229 of 387 |
| 5Daphne-Fairhope-Foley, AL | 44 | 285 | 28.9 | $317K | +14.8% | #254 of 387 |
| 6Montgomery, AL | 41 | 317 | 20.9 | $398K | +0.9% | #280 of 387 |
| 7Florence-Muscle Shoals, AL | 40 | 161 | 25.3 | $321K | +3.5% | #302 of 387 |
| 8Birmingham, AL | 36 | 1,160 | 24.9 | $357K | +1.4% | #331 of 387 |
| 9Dothan, AL | 35 | 145 | 23.8 | $333K | +3.4% | #341 of 387 |
| 10Gadsden, AL | 31 | 101 | 25.6 | $295K | +0.4% | #363 of 387 |
Other business types in the Decatur metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas54
- Hair salons46
- Barbershops29
- Nail salons59
- Spas and skin care66
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Decatur, AL metro area?
The Decatur metro area has 140 hair salons on map listings as of September 2026. 24 of them (17%) are chain locations. The listings count hair and beauty salons. Official counts show 19 businesses with payroll classed as beauty salons in 2023, down 14.3% from 2019. Another 427 one-person businesses have no payroll, by official counts.
How much do households in the Decatur, AL metro area spend on personal care products and services?
About $53.4M a year, or $852 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 140 hair salons on map listings, it comes to $381K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 62,667 households in the Decatur metro area and national spending patterns by income.
How does the Decatur, AL metro area compare with the U.S. for hair salons?
The Decatur metro area has 22.3 hair salons per 10,000 households, 5% below the U.S. rate of 23.4. Spending per salon is $381K, 11% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Decatur metro area would have about 124, against 140 on map listings. There is one business with payroll in the industry for every 3,298 households, against one for every 1,535 across the U.S. The official count fell 14.3% from 2019 to 2023, against +6.0% for the U.S.
How fast is the Decatur, AL metro area growing?
Population estimates put the Decatur metro area at 160,326 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 62,667 households. The median household income in the Decatur metro area is $68,116 a year, 16% below the U.S. median of $80,734. That rose 35.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Decatur metro area scores 46 for hair salons (lower middle), #229 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Decatur metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Decatur metro area
Screening a site or an acquisition in the Decatur metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Decatur metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.