Groundwork

Food and drink · County · New Mexico

Restaurants and cafes in Santa Fe County, NM

Competitor counts, household spending and official business counts for restaurants and cafes in Santa Fe County, NM, set against other counties and the U.S.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #1,661 of 2,405 scored counties
#11 of 25 scored counties in New Mexico

Listings
859
213 chain locations (25%)
Official establishments
361
+8.7% since 2019
Household spending a year
$283.7M
On food away from home · $4,008 a household
Spending per listing
$330K
11% below the U.S.
Listings per 10k households
121.4
11% above the U.S.
Population, 2025
156,907
+1.2% since 2020

See the restaurants and cafes around any address in Santa Fe County

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Santa Fe County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 859 restaurants and cafes in Santa Fe County. Chain locations make up 25% of them, against 34% across the U.S. That is 121.4 per 10,000 households, 11% above the U.S. rate of 109.8.

Households in Santa Fe County spend about $283.7M a year on food away from home, or $4,008 per household, 2% below the U.S. average. That is about $330K of household spending for each restaurant on map listings, 11% below the U.S. figure of $371K.

Official counts show 361 businesses with payroll classed as restaurants and other eating places in Santa Fe County in 2023, up 8.7% from 2019. That is one for every 196 households, against one for every 209 across the U.S. Official counts list 39 one-person businesses without payroll. Since fiscal 2022, 8 SBA-backed loans worth $13.4M have gone to businesses classed as restaurants and other eating places in Santa Fe County.

Population estimates put the population change in Santa Fe County from 2020 to 2025 at +1.2%, slower than the U.S. (+3.1%). For restaurants and cafes, Santa Fe County has a Groundwork market score of 39 (lower middle): #1,661 of 2,405 scored counties and #11 of 25 scored counties in New Mexico.

How Santa Fe County compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Santa Fe County, NM compared with New Mexico and the U.S.
MeasureSanta Fe CountyNew MexicoU.S.
Listings per 10k households121.496.8109.8
Spending per listing$330K$366K$371K
Households per official establishment196239209
Official establishment growth, 2019–2023+8.7%+5.3%+6.0%
Population growth, 2020–2025+1.2%+0.3%+3.1%
Spending per household on food away from home$4,008$3,547$4,070
Median household income$79,071$64,059$80,734
Groundwork market score3942

Official counts and lending

Businesses

Official establishments, 2019 to 2023
332 → 361+8.7% over the period
Employees, 2023
6,989
Annual payroll, 2023
$213.6M
One-person businesses, 2023
39Businesses with no payroll
Map listings, September 2026
859213 chain locations
Listings at the U.S. rate for this spending
765The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
8
Amount
$13.4M

SBA-backed loans to businesses classed as restaurants and other eating places in Santa Fe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Santa Fe County

Population, 2025 estimate
156,907+1.2% since 2020
Households
70,767
Median age
48.5
Homes lived in by their owners
72%
Vehicles per household
1.9
Land area
1,910 sq. mi.
People per square mile
82
Median household income
$79,071+29.2% vs. 2015–2019, before inflation
Average household income
$111,955
Median home value
$446,300
Jobs located here
64,012
Daytime population
157,387Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Santa Fe County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of Santa Fe County. Signed out, you see a blurred preview; on an account, each report is one action.

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Restaurants and cafes across New Mexico

Every New Mexico market ranked →

The highest-scoring counties in New Mexico for restaurants and cafes, numbered among those based in New Mexico, with Santa Fe County marked.

Top counties in New Mexico

Counties in New Mexico ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM9031755.7$731K+6.9%#23 of 2,405
2Los Alamos County, NM786174.0$747K0.0%#165 of 2,405
3Valencia County, NM7318567.1$499K+7.2%#314 of 2,405
4Torrance County, NM674676.0$418K+6.9%#497 of 2,405
5Rio Arriba County, NM639661.4$542K−1.0%#627 of 2,405
6Otero County, NM6218876.8$427K+3.7%#683 of 2,405
7Doña Ana County, NM6066177.9$420K+4.1%#765 of 2,405
8San Miguel County, NM478268.7$444K−3.2%#1,297 of 2,405
9Eddy County, NM45254107.5$358K+0.3%#1,408 of 2,405
10Roosevelt County, NM425573.9$411K−2.8%#1,517 of 2,405
11Santa Fe County, NM39859121.4$330K+1.2%#1,661 of 2,405

Other business types in Santa Fe County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in Santa Fe County, NM?

Santa Fe County has 859 restaurants and cafes on map listings as of September 2026. 213 of them (25%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 361 businesses with payroll classed as restaurants and other eating places in 2023, up 8.7% from 2019. Official counts also show 39 one-person businesses without payroll.

How much do households in Santa Fe County, NM spend on food away from home?

About $283.7M a year, or $4,008 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 859 restaurants and cafes on map listings, it comes to $330K per restaurant. It is estimated from the incomes of the 70,767 households in Santa Fe County and national spending patterns by income.

How does Santa Fe County, NM compare with the U.S. for restaurants and cafes?

Santa Fe County has 121.4 restaurants and cafes per 10,000 households, 11% above the U.S. rate of 109.8. Spending per restaurant is $330K, 11% below the U.S. figure of $371K. At the national ratio of restaurants and cafes to household spending, Santa Fe County would have about 765, against 859 on map listings. There is one business with payroll in the industry for every 196 households, against one for every 209 across the U.S. The official count rose 8.7% from 2019 to 2023, against +6.0% for the U.S.

How fast is Santa Fe County, NM growing?

Population estimates put Santa Fe County at 156,907 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 70,767 households. The median household income in Santa Fe County is $79,071 a year, 2% below the U.S. median of $80,734. That rose 29.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Santa Fe County scores 39 for restaurants and cafes (lower middle), #1,661 of 2,405 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Santa Fe County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in Santa Fe County

Screening a site or an acquisition in Santa Fe County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Santa Fe County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.