Real estate · County · Nebraska
Real estate agents and brokers in Red Willow County, NE
How Red Willow County, NE compares with other counties and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,402 of 2,176 scored counties
#13 of 24 scored counties in Nebraska
- Listings
- 6
- 1 chain location (17%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $59.5M
- On rent and homeowner costs · $13,209 a household
- Housing spending per listing (U.S. = 100)
- 182
- 82% above the U.S.
- Listings per 10k households
- 13.3
- 57% below the U.S.
- Population, 2025
- 10,307
- −3.5% since 2020
See the real estate agents and brokers around any address in Red Willow County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Red Willow County spend about $59.5M a year on rent and homeowner costs, or $13,209 per household, 21% below the U.S. average. Housing spending per office is 82% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
Red Willow County has 6 real estate agents and brokers on map listings as of September 2026. One of them (17%) is a chain location, against 4% across the U.S. Per 10,000 households, that is 13.3, 57% below the U.S. rate of 30.6.
Official counts show 3 businesses with payroll classed as offices of real estate agents and brokers in Red Willow County in 2023. That is one for every 1,501 households, against one for every 788 across the U.S.
Between 2020 and 2025, the population of Red Willow County declined 3.5%, against +3.1% for the U.S. The Groundwork market score for real estate agents and brokers in Red Willow County is 43 (lower middle), #1,402 of 2,176 scored counties and #13 of 24 scored counties in Nebraska.
How Red Willow County compares
The same measures for Nebraska and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Red Willow County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.3 | 22.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 182 | 116 | 100 |
| Households per official establishment | 1,501 | 705 | 788 |
| Official establishment growth, 2019–2023 | n/a | +14.1% | +20.1% |
| Population growth, 2020–2025 | −3.5% | +2.8% | +3.1% |
| Spending per household on rent and homeowner costs | $13,209 | $14,176 | $16,661 |
| Median household income | $63,697 | $76,475 | $80,734 |
| Groundwork market score | 43 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 3
- Employees, 2023
- 5
- Annual payroll, 2023
- $236K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 61 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Red Willow County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Red Willow County
- Population, 2025 estimate
- 10,307−3.5% since 2020
- Households
- 4,504
- Median age
- 42.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 717 sq. mi.
- People per square mile
- 15
- Median household income
- $63,697+30.5% vs. 2015–2019, before inflation
- Average household income
- $86,040
- Median home value
- $159,600
- Jobs located here
- 5,147
- Daytime population
- 10,621Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Red Willow County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for real estate agents and brokers, numbered among those based in Nebraska, with Red Willow County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cass County, NE | 66 | 7 | 6.5 | 431 | +3.9% | #313 of 2,176 |
| 2Saline County, NE | 63 | 6 | 11.7 | 220 | +1.9% | #418 of 2,176 |
| 3Sarpy County, NE | 62 | 110 | 14.8 | 196 | +9.0% | #472 of 2,176 |
| 4Otoe County, NE | 60 | 8 | 12.5 | 207 | +3.9% | #554 of 2,176 |
| 5Seward County, NE | 59 | 7 | 10.3 | 254 | +2.3% | #584 of 2,176 |
| 6Washington County, NE | 58 | 11 | 13.1 | 215 | +1.8% | #637 of 2,176 |
| 7Gage County, NE | 54 | 10 | 10.7 | 226 | +0.2% | #811 of 2,176 |
| 8Custer County, NE | 53 | 5 | 11.1 | 220 | 0.0% | #863 of 2,176 |
| 9Dakota County, NE | 50 | 10 | 13.4 | 184 | +0.7% | #1,031 of 2,176 |
| 10York County, NE | 50 | 9 | 15.8 | 161 | +3.3% | #1,039 of 2,176 |
| 13Red Willow County, NE | 43 | 6 | 13.3 | 182 | −3.5% | #1,402 of 2,176 |
Other business types in Red Willow County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate49
- Real estate agents and brokers43
- Property management
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Red Willow County, NE?
Map listings as of September 2026 show 6 real estate agents and brokers in Red Willow County. One of them (17%) is a chain location. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 3 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in Red Willow County, NE spend on rent and homeowner costs?
About $59.5M a year, or $13,209 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). For the 6 real estate agents and brokers on map listings, housing spending per office is 82% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 4,504 households in Red Willow County and national spending patterns by income.
How does Red Willow County, NE compare with the U.S. for real estate agents and brokers?
Red Willow County has 13.3 real estate agents and brokers per 10,000 households, 57% below the U.S. rate of 30.6. The index of housing spending per office is 182, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Red Willow County would have about 11, against 6 on map listings. There is one business with payroll in the industry for every 1,501 households, against one for every 788 across the U.S.
How fast is Red Willow County, NE growing?
Population estimates put Red Willow County at 10,307 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 4,504 households. Median household income in Red Willow County is $63,697, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Red Willow County scores 43 for real estate agents and brokers (lower middle), #1,402 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Red Willow County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Red Willow County
Screening a site or an acquisition in Red Willow County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Red Willow County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.