Groundwork

Health care · County · Michigan

Chiropractors in Bay County, MI

Competitor counts, household spending and official business counts for chiropractors in Bay County, MI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #825 of 1,490 scored counties
#37 of 60 scored counties in Michigan

Listings
23
1 chain location (4%)
Official establishments
15
Businesses with payroll, 2023
Household spending a year
$58.1M
On medical and dental services · $1,288 a household
Spending per listing
$2.5M
6% above the U.S.
Listings per 10k households
5.1
6% below the U.S.
Population, 2025
102,123
−1.6% since 2020

See the chiropractors around any address in Bay County

The site report maps the chiropractors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 23 chiropractors in Bay County. One of them (4%) is a chain location, against 8% across the U.S. That comes to 5.1 for every 10,000 households, 6% below the U.S. rate of 5.4.

At $1,288 per household (in line with the U.S. average), households in Bay County spend about $58.1M a year on medical and dental services. That is about $2.5M of household spending for each practice on map listings, 6% above the U.S. figure of $2.4M. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade.

Official counts show 15 businesses with payroll classed as offices of chiropractors in Bay County in 2023. That is one for every 3,007 households, against one for every 3,237 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $822K has gone to businesses classed as offices of chiropractors in Bay County.

Population estimates put the population change in Bay County from 2020 to 2025 at −1.6%, against +3.1% for the U.S. Bay County scores 47 (lower middle) on the Groundwork market score for chiropractors, ranking #825 of 1,490 scored counties and #37 of 60 scored counties in Michigan.

How Bay County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the chiropractors counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Chiropractors in Bay County, MI compared with Michigan and the U.S.
MeasureBay CountyMichiganU.S.
Listings per 10k households5.15.65.4
Spending per listing$2.5M$2.5M$2.4M
Households per official establishment3,0073,0633,237
Official establishment growth, 2019–2023n/a+1.7%+0.8%
Population growth, 2020–2025−1.6%+0.6%+3.1%
Spending per household on medical and dental services$1,288$1,412$1,288
Median household income$61,763$72,875$80,734
Groundwork market score4751

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16 → 15
Employees, 2023
63
Annual payroll, 2023
$2.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
231 chain location
Listings at the U.S. rate for this spending
24The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$822K

SBA-backed loans to businesses classed as offices of chiropractors in Bay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Bay County

Population, 2025 estimate
102,123−1.6% since 2020
Households
45,103
Median age
45.0
Homes lived in by their owners
77%
Vehicles per household
1.8
Land area
442 sq. mi.
People per square mile
233
Median household income
$61,763+26.5% vs. 2015–2019, before inflation
Average household income
$79,153
Median home value
$152,200
Jobs located here
31,089
Daytime population
93,442Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Bay County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the chiropractors on map listings by name and distance.

Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Chiropractors across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for chiropractors, numbered among those based in Michigan, with Bay County marked.

Top counties in Michigan

Counties in Michigan ranked for chiropractors by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Clinton County, MI81103.2$4.8M+1.6%#49 of 1,490
2Newaygo County, MI7852.5$5M+3.1%#78 of 1,490
3Cass County, MI7773.3$4.2M+0.2%#96 of 1,490
4Antrim County, MI7754.5$3.1M+5.3%#108 of 1,490
5Barry County, MI7672.9$4.9M+2.2%#110 of 1,490
6Allegan County, MI72214.6$3.2M+2.1%#192 of 1,490
7Wayne County, MI712123.0$4.4M−1.1%#202 of 1,490
8St. Joseph County, MI67104.2$3.1M+0.1%#283 of 1,490
9Shiawassee County, MI65103.6$3.7M−0.4%#322 of 1,490
10Isabella County, MI6393.6$3.4M+0.3%#369 of 1,490
37Bay County, MI47235.1$2.5M−1.6%#825 of 1,490

Other business types in Bay County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many chiropractors are in Bay County, MI?

Bay County has 23 chiropractors on map listings as of September 2026. One of them (4%) is a chain location. The listings count chiropractors. Official counts show 15 businesses with payroll classed as offices of chiropractors in 2023.

How much do households in Bay County, MI spend on medical and dental services?

About $58.1M a year, or $1,288 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 23 chiropractors on map listings, it comes to $2.5M per practice. The spending figure covers all medical and dental services, not only chiropractors. It is estimated from the incomes of the 45,103 households in Bay County and national spending patterns by income.

How does Bay County, MI compare with the U.S. for chiropractors?

Bay County has 5.1 chiropractors per 10,000 households, 6% below the U.S. rate of 5.4. Spending per practice is $2.5M, 6% above the U.S. figure of $2.4M. At the national ratio of chiropractors to household spending, Bay County would have about 24, against 23 on map listings. There is one business with payroll in the industry for every 3,007 households, against one for every 3,237 across the U.S.

How fast is Bay County, MI growing?

Population estimates put Bay County at 102,123 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 45,103 households. Median household income in Bay County is $61,763, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bay County scores 47 for chiropractors (lower middle), #825 of 1,490 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Bay County. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for chiropractors · All 56 business types in Bay County

Screening a site or an acquisition in Bay County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.