Groundwork

Health care · County · Michigan

Optometrists and eye clinics in Bay County, MI

Competitor counts, household spending and official business counts for optometrists and eye clinics in Bay County, MI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 52 out of 100: Upper middle

Ranked #629 of 1,302 scored counties
#29 of 49 scored counties in Michigan

Listings
13
3 chain locations (23%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$58.1M
On medical and dental services · $1,288 a household
Spending per listing
$4.5M
43% above the U.S.
Listings per 10k households
2.9
29% below the U.S.
Population, 2025
102,123
−1.6% since 2020

See the optometrists and eye clinics around any address in Bay County

The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on medical and dental services in Bay County comes to about $58.1M a year: $1,288 per household, in line with the U.S. average. That is about $4.5M of household spending for each practice on map listings, 43% above the U.S. figure of $3.1M. The spending figure covers all medical and dental services, not only optometrists and eye clinics.

Bay County has 13 optometrists and eye clinics on map listings as of September 2026. Of those, 3 are chain locations, or 23%, against 20% across the U.S. That is 2.9 per 10,000 households, 29% below the U.S. rate of 4.1.

The official count of businesses with payroll classed as offices of optometrists in Bay County was 11 in 2023. That is one for every 4,100 households, against one for every 5,742 across the U.S.

Population estimates put the population change in Bay County from 2020 to 2025 at −1.6%, against +3.1% for the U.S. For optometrists and eye clinics, Bay County has a Groundwork market score of 52 (upper middle): #629 of 1,302 scored counties and #29 of 49 scored counties in Michigan.

How Bay County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Optometrists and eye care in Bay County, MI compared with Michigan and the U.S.
MeasureBay CountyMichiganU.S.
Listings per 10k households2.93.94.1
Spending per listing$4.5M$3.7M$3.1M
Households per official establishment4,1007,0405,742
Official establishment growth, 2019–2023n/a+1.8%+0.2%
Population growth, 2020–2025−1.6%+0.6%+3.1%
Spending per household on medical and dental services$1,288$1,412$1,288
Median household income$61,763$72,875$80,734
Groundwork market score5270

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10 → 11
Employees, 2023
48
Annual payroll, 2023
$1.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
133 chain locations
Listings at the U.S. rate for this spending
19The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of optometrists in Bay County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Bay County

Population, 2025 estimate
102,123−1.6% since 2020
Households
45,103
Median age
45.0
Homes lived in by their owners
77%
Vehicles per household
1.8
Land area
442 sq. mi.
People per square mile
233
Median household income
$61,763+26.5% vs. 2015–2019, before inflation
Average household income
$79,153
Median home value
$152,200
Jobs located here
31,089
Daytime population
93,442Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Bay County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.

Or open the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.

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Optometrists and eye care across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for optometrists and eye clinics, numbered among those based in Michigan, with Bay County marked.

Top counties in Michigan

Counties in Michigan ranked for optometrists and eye clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Allegan County, MI87112.4$6M+2.1%#9 of 1,302
2Ottawa County, MI80383.4$4.5M+3.9%#56 of 1,302
3Monroe County, MI79213.3$4.3M+0.7%#69 of 1,302
4Macomb County, MI771263.5$4.1M+0.7%#102 of 1,302
5Barry County, MI7683.3$4.3M+2.2%#114 of 1,302
6Van Buren County, MI7551.6$8.2M+0.7%#116 of 1,302
7Wayne County, MI741812.6$5.1M−1.1%#131 of 1,302
8Livingston County, MI74314.1$4.1M+1.7%#137 of 1,302
9St. Clair County, MI71192.8$4.9M+0.1%#177 of 1,302
10Marquette County, MI7072.5$5.2M+2.3%#196 of 1,302
29Bay County, MI52132.9$4.5M−1.6%#629 of 1,302

Other business types in Bay County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many optometrists and eye clinics are in Bay County, MI?

Map listings as of September 2026 show 13 optometrists and eye clinics in Bay County. 3 of them (23%) are chain locations. The listings count optometrists and eye clinics. Official counts show 11 businesses with payroll classed as offices of optometrists in 2023.

How much do households in Bay County, MI spend on medical and dental services?

About $58.1M a year, or $1,288 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 13 optometrists and eye clinics on map listings, it comes to $4.5M per practice. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade. It is estimated from the incomes of the 45,103 households in Bay County and national spending patterns by income.

How does Bay County, MI compare with the U.S. for optometrists and eye clinics?

Bay County has 2.9 optometrists and eye clinics per 10,000 households, 29% below the U.S. rate of 4.1. Spending per practice is $4.5M, 43% above the U.S. figure of $3.1M. At the U.S. ratio of optometrists and eye clinics to household spending, Bay County would have about 19, against 13 on map listings. There is one business with payroll in the industry for every 4,100 households, against one for every 5,742 across the U.S.

How fast is Bay County, MI growing?

Population estimates put Bay County at 102,123 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 45,103 households. Median household income in Bay County is $61,763, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bay County scores 52 for optometrists and eye clinics (upper middle), #629 of 1,302 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Bay County. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for optometrists and eye clinics · All 56 business types in Bay County

Screening a site or an acquisition in Bay County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Bay County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.