Real estate · County · Georgia
Real estate agents and brokers in Upson County, GA
The real estate agents and brokers in Upson County, GA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #228 of 2,176 scored counties
#16 of 97 scored counties in Georgia
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $143.4M
- On rent and homeowner costs · $13,538 a household
- Housing spending per listing (U.S. = 100)
- 526
- 5.3 times the U.S.
- Listings per 10k households
- 4.7
- 85% below the U.S.
- Population, 2025
- 28,500
- +2.7% since 2020
See the real estate agents and brokers around any address in Upson County
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Upson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Upson County spend about $143.4M a year on rent and homeowner costs, or $13,538 per household, 19% below the U.S. average. Housing spending per office is 5.3 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
There are 5 real estate agents and brokers on map listings in Upson County as of September 2026. One of them (20%) is a chain location, against 4% across the U.S. That comes to 4.7 for every 10,000 households, 85% below the U.S. rate of 30.6.
Official counts show 6 businesses with payroll classed as offices of real estate agents and brokers in Upson County in 2023. That is one for every 1,766 households, against one for every 788 across the U.S.
Population estimates show Upson County grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). For real estate agents and brokers, Upson County has a Groundwork market score of 69 (upper middle): #228 of 2,176 scored counties and #16 of 97 scored counties in Georgia. That puts it in the top quarter of counties.
How Upson County compares
The same measures for Georgia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Upson County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.7 | 31.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 526 | 90 | 100 |
| Households per official establishment | 1,766 | 654 | 788 |
| Official establishment growth, 2019–2023 | n/a | +21.6% | +20.1% |
| Population growth, 2020–2025 | +2.7% | +5.3% | +3.1% |
| Spending per household on rent and homeowner costs | $13,538 | $15,525 | $16,661 |
| Median household income | $55,429 | $77,353 | $80,734 |
| Groundwork market score | 69 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 6
- Employees, 2023
- 14
- Annual payroll, 2023
- $382K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Upson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Upson County
- Population, 2025 estimate
- 28,500+2.7% since 2020
- Households
- 10,595
- Median age
- 40.6
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 324 sq. mi.
- People per square mile
- 87
- Median household income
- $55,429+47.3% vs. 2015–2019, before inflation
- Average household income
- $78,039
- Median home value
- $168,700
- Jobs located here
- 7,450
- Daytime population
- 23,235Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Upson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Upson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for real estate agents and brokers, numbered among those based in Georgia, with Upson County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Peach County, GA | 83 | 8 | 7.5 | 356 | +6.5% | #11 of 2,176 |
| 2Lamar County, GA | 83 | 7 | 9.8 | 274 | +12.9% | #13 of 2,176 |
| 3Haralson County, GA | 80 | 8 | 6.8 | 397 | +10.0% | #21 of 2,176 |
| 4Walker County, GA | 79 | 23 | 8.7 | 291 | +3.7% | #40 of 2,176 |
| 5Jones County, GA | 78 | 9 | 8.3 | 326 | +2.8% | #50 of 2,176 |
| 6Madison County, GA | 76 | 9 | 8.0 | 319 | +8.8% | #67 of 2,176 |
| 7Lee County, GA | 73 | 13 | 10.6 | 270 | +2.9% | #125 of 2,176 |
| 8Paulding County, GA | 73 | 83 | 13.8 | 220 | +12.7% | #133 of 2,176 |
| 9Polk County, GA | 73 | 20 | 12.6 | 200 | +6.0% | #135 of 2,176 |
| 10Newton County, GA | 73 | 61 | 14.8 | 185 | +11.2% | #138 of 2,176 |
| 16Upson County, GA | 69 | 5 | 4.7 | 526 | +2.7% | #228 of 2,176 |
Other business types in Upson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate68
- Real estate agents and brokers69
- Property management
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Upson County, GA?
As of September 2026, map listings count 5 real estate agents and brokers in Upson County. One of them (20%) is a chain location. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 6 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in Upson County, GA spend on rent and homeowner costs?
About $143.4M a year, or $13,538 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). For the 5 real estate agents and brokers on map listings, housing spending per office is 5.3 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 10,595 households in Upson County and national spending patterns by income.
How does Upson County, GA compare with the U.S. for real estate agents and brokers?
Upson County has 4.7 real estate agents and brokers per 10,000 households, 85% below the U.S. rate of 30.6. The index of housing spending per office is 526, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Upson County would have about 26, against 5 on map listings. There is one business with payroll in the industry for every 1,766 households, against one for every 788 across the U.S.
How fast is Upson County, GA growing?
Population estimates put Upson County at 28,500 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 10,595 households. Median household income in Upson County is $55,429, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 47.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Upson County scores 69 for real estate agents and brokers (upper middle), #228 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Upson County. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Upson County
Screening a site or an acquisition in Upson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Upson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.