Groundwork

Beauty and personal care · County · Georgia

Hair salons in Upson County, GA

Competitor counts, household spending and official business counts for hair salons in Upson County, GA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #1,466 of 2,339 scored counties
#69 of 119 scored counties in Georgia

Listings
18
7 chain locations (39%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$8.2M
On personal care products and services · $774 a household
Spending per listing
$456K
6% above the U.S.
Listings per 10k households
17.0
27% below the U.S.
Population, 2025
28,500
+2.7% since 2020

See the hair salons around any address in Upson County

The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Upson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in Upson County comes to about $8.2M a year: $774 per household, 23% below the U.S. average. Spread across 18 hair salons, that is $456K per salon, 6% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.

There are 18 hair salons on map listings in Upson County as of September 2026. 7 of them (39%) are chain locations, against 14% across the U.S. Per 10,000 households, that is 17.0, 27% below the U.S. rate of 23.4.

The official count of businesses with payroll classed as beauty salons in Upson County was 6 in 2023. That is one for every 1,766 households, against one for every 1,535 across the U.S. Another 113 one-person businesses have no payroll, by official counts.

Population estimates show Upson County grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). Upson County scores 44 (lower middle) on the Groundwork market score for hair salons, ranking #1,466 of 2,339 scored counties and #69 of 119 scored counties in Georgia.

How Upson County compares

The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Hair salons in Upson County, GA compared with Georgia and the U.S.
MeasureUpson CountyGeorgiaU.S.
Listings per 10k households17.029.523.4
Spending per listing$456K$314K$430K
Households per official establishment1,7661,5901,535
Official establishment growth, 2019–2023n/a+13.6%+6.0%
Population growth, 2020–2025+2.7%+5.3%+3.1%
Spending per household on personal care products and services$774$926$1,005
Median household income$55,429$77,353$80,734
Groundwork market score4431

Official counts and lending

Businesses

Official establishments, 2019 to 2023
8 → 6
Employees, 2023
12
Annual payroll, 2023
$228K
One-person businesses, 2023
113Businesses with no payroll
Map listings, September 2026
187 chain locations
Listings at the U.S. rate for this spending
19The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as beauty salons in Upson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Upson County

Population, 2025 estimate
28,500+2.7% since 2020
Households
10,595
Median age
40.6
Homes lived in by their owners
61%
Vehicles per household
1.9
Land area
324 sq. mi.
People per square mile
87
Median household income
$55,429+47.3% vs. 2015–2019, before inflation
Average household income
$78,039
Median home value
$168,700
Jobs located here
7,450
Daytime population
23,235Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Upson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.

Or open the report at the center of Upson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Hair salons across Georgia

Every Georgia market ranked →

The highest-scoring counties in Georgia for hair salons, numbered among those based in Georgia, with Upson County marked.

Top counties in Georgia

Counties in Georgia ranked for hair salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Harris County, GA92129.2$1.1M+6.8%#4 of 2,339
2Monroe County, GA841615.2$632K+14.1%#45 of 2,339
3Greene County, GA821315.9$623K+12.3%#63 of 2,339
4Effingham County, GA804518.5$521K+14.1%#83 of 2,339
5Long County, GA7858.1$973K+32.6%#95 of 2,339
6Jasper County, GA78711.7$714K+20.2%#100 of 2,339
7Lee County, GA781814.6$640K+2.9%#104 of 2,339
8Madison County, GA77108.9$909K+8.8%#111 of 2,339
9Paulding County, GA7610517.5$578K+12.7%#144 of 2,339
10Newton County, GA766916.7$528K+11.2%#148 of 2,339
69Upson County, GA441817.0$456K+2.7%#1,466 of 2,339

Other business types in Upson County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many hair salons are in Upson County, GA?

As of September 2026, map listings count 18 hair salons in Upson County. 7 of them (39%) are chain locations. The listings count hair and beauty salons. Official counts show 6 businesses with payroll classed as beauty salons in 2023. Official counts list 113 one-person businesses without payroll.

How much do households in Upson County, GA spend on personal care products and services?

About $8.2M a year, or $774 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 18 hair salons on map listings, it comes to $456K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 10,595 households in Upson County and national spending patterns by income.

How does Upson County, GA compare with the U.S. for hair salons?

Upson County has 17.0 hair salons per 10,000 households, 27% below the U.S. rate of 23.4. Spending per salon is $456K, 6% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Upson County would have about 19, against 18 on map listings. There is one business with payroll in the industry for every 1,766 households, against one for every 1,535 across the U.S.

How fast is Upson County, GA growing?

Population estimates put Upson County at 28,500 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 10,595 households. Median household income in Upson County is $55,429, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 47.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Upson County scores 44 for hair salons (lower middle), #1,466 of 2,339 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Upson County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for hair salons · All 56 business types in Upson County

Screening a site or an acquisition in Upson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Upson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.