Fitness and classes · Metro area · West Virginia
Gyms and studios in the Charleston, WV metro area
The gyms and studios in the Charleston, WV metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #336 of 387 scored metro areas
#5 of 7 scored metro areas based in West Virginia
- Listings
- 98
- 21 chain locations (21%)
- Official establishments
- 26
- 0.0% since 2019
- Household spending a year
- $51.5M
- On memberships, classes and admissions · $590 a household
- Spending per listing
- $526K
- 21% below the U.S.
- Listings per 10k households
- 11.2
- 25% below the U.S.
- Population, 2025
- 200,170
- −4.7% since 2020
See the gyms and studios around any address in the Charleston metro area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Charleston metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, the Charleston metro area has a Groundwork market score of 33 (lower middle): #336 of 387 scored metro areas and #5 of 7 scored metro areas based in West Virginia. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 98 gyms and studios in the Charleston metro area. Chain locations make up 21% of them, against 20% across the U.S. That is 11.2 per 10,000 households, 25% below the U.S. rate of 14.9.
Households in the Charleston metro area spend about $51.5M a year on memberships, classes and admissions, or $590 per household, 40% below the U.S. average. That works out to $526K per location, 21% below the U.S. figure of $662K.
In 2023, official counts showed 26 businesses with payroll in the Charleston metro area classed as fitness centers and recreation instruction, unchanged from 2019. That is one for every 3,360 households, against one for every 1,641 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $160K have gone to businesses classed as fitness centers and recreation instruction in the Charleston metro area. Population estimates show the Charleston metro area declined 4.7% from 2020 to 2025, against +3.1% for the U.S.
How the Charleston metro area compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Charleston metro area | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.2 | 9.7 | 14.9 |
| Spending per listing | $526K | $614K | $662K |
| Households per official establishment | 3,360 | 3,554 | 1,641 |
| Official establishment growth, 2019–2023 | 0.0% | −6.8% | +8.2% |
| Population growth, 2020–2025 | −4.7% | −1.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $590 | $595 | $983 |
| Median household income | $60,117 | $59,608 | $80,734 |
| Groundwork market score | 33 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 260.0% over the period
- Employees, 2023
- 297
- Annual payroll, 2023
- $5.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 9821 chain locations
- Listings at the U.S. rate for this spending
- 78The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $160K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Charleston metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Charleston metro area
- Population, 2025 estimate
- 200,170−4.7% since 2020
- Households
- 87,358
- Median age
- 43.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.6
- Land area
- 1,746 sq. mi.
- People per square mile
- 118
- Median household income
- $60,117
- Average household income
- $81,990
- Median home value
- $141,100
- Jobs located here
- 110,278
- Daytime population
- 231,110Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Charleston metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Charleston metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across West Virginia
Every West Virginia market ranked →The highest-scoring metro areas in West Virginia for gyms and studios, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Charleston metro area marked.
Top metro areas in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Hagerstown-Martinsburg, MD-WV | 78 | 97 | 8.2 | $901K | +7.1% | #11 of 387 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | 63 | 3,733 | 15.7 | $796K | +3.3% | #76 of 387 |
| 1Wheeling, WV-OH | 54 | 44 | 7.6 | $842K | −3.6% | #142 of 387 |
| Winchester, VA-WV | 53 | 78 | 14.0 | $588K | +6.5% | #156 of 387 |
| 2Huntington-Ashland, WV-KY-OH | 48 | 144 | 9.5 | $653K | −2.6% | #206 of 387 |
| 3Weirton-Steubenville, WV-OH | 39 | 56 | 11.3 | $552K | −3.6% | #295 of 387 |
| 4Parkersburg-Vienna, WV | 36 | 40 | 10.6 | $536K | −2.3% | #316 of 387 |
| 5Charleston, WV | 33 | 98 | 11.2 | $526K | −4.7% | #336 of 387 |
| 6Beckley, WV | 31 | 45 | 10.0 | $510K | −4.3% | #350 of 387 |
| 7Morgantown, WV | 26 | 90 | 15.7 | $446K | +1.3% | #375 of 387 |
Other business types in the Charleston metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes33
- Gyms35
- Yoga, Pilates and fitness studios50
- Martial arts and dance studios26
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Charleston, WV metro area?
The Charleston metro area has 98 gyms and studios on map listings as of September 2026. 21 of them (21%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 26 businesses with payroll classed as fitness centers and recreation instruction in 2023, unchanged from 2019.
How much do households in the Charleston, WV metro area spend on memberships, classes and admissions?
About $51.5M a year, or $590 per household. That is 40% below the U.S. average (an index of 60, where 100 is the U.S. average). Spread across the 98 gyms and studios on map listings, it comes to $526K per location. It is estimated from the incomes of the 87,358 households in the Charleston metro area and national spending patterns by income.
How does the Charleston, WV metro area compare with the U.S. for gyms and studios?
The Charleston metro area has 11.2 gyms and studios per 10,000 households, 25% below the U.S. rate of 14.9. Spending per location is $526K, 21% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, the Charleston metro area would have about 78, against 98 on map listings. There is one business with payroll in the industry for every 3,360 households, against one for every 1,641 across the U.S. The official count held level from 2019 to 2023, against +8.2% for the U.S.
How fast is the Charleston, WV metro area growing?
Population estimates put the Charleston metro area at 200,170 people in 2025, down 4.7% since 2020, against +3.1% for the U.S. It has 87,358 households. Median household income in the Charleston metro area is $60,117, 26% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Charleston metro area scores 33 for gyms and studios (lower middle), #336 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Charleston metro area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Charleston metro area
Screening a site or an acquisition in the Charleston metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Charleston metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.