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Roofing and gutter companies in the Charleston, WV metro area

Competitor counts, household spending and official business counts for roofing and gutter companies in the Charleston, WV metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #249 of 381 scored metro areas
#4 of 6 scored metro areas based in West Virginia

Listings
28
3 chain locations (11%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$225.2M
On home repairs, maintenance and insurance · $2,578 a household
Spending per listing
$8M
5% below the U.S.
Listings per 10k households
3.2
11% below the U.S.
Population, 2025
200,170
−4.7% since 2020

See the roofing and gutter companies around any address in the Charleston metro area

The site report maps the roofing and gutter companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Charleston metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $2,578 per household (15% below the U.S. average), households in the Charleston metro area spend about $225.2M a year on home repairs, maintenance and insurance. That is about $8M of household spending for each company on map listings, 5% below the U.S. figure of $8.5M. The spending figure covers all home repairs, maintenance and insurance, not only roofing and gutter companies.

The Charleston metro area has 28 roofing and gutter companies on map listings as of September 2026. 3 of them (11%) are chain locations, against 4% across the U.S. Per 10,000 households, that is 3.2, 11% below the U.S. rate of 3.6.

In 2023, official counts showed 11 businesses with payroll in the Charleston metro area classed as roofing contractors. That is one for every 7,942 households, against one for every 5,063 across the U.S.

Population estimates put the population change in the Charleston metro area from 2020 to 2025 at −4.7%, against +3.1% for the U.S. For roofing and gutter companies, the Charleston metro area has a Groundwork market score of 43 (lower middle): #249 of 381 scored metro areas and #4 of 6 scored metro areas based in West Virginia.

How the Charleston metro area compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the roofing and gutter companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Roofing and gutters in Charleston, WV metro area compared with West Virginia and the U.S.
MeasureCharleston metro areaWest VirginiaU.S.
Listings per 10k households3.21.73.6
Spending per listing$8M$14.9M$8.5M
Households per official establishment7,9427,4355,063
Official establishment growth, 2019–2023n/a+16.7%+20.4%
Population growth, 2020–2025−4.7%−1.4%+3.1%
Spending per household on home repairs, maintenance and insurance$2,578$2,578$3,018
Median household income$60,117$59,608$80,734
Groundwork market score4354

Official counts and lending

Businesses

Official establishments, 2019 to 2023
11
Employees, 2023
91
Annual payroll, 2023
$5.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
283 chain locations
Listings at the U.S. rate for this spending
27The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as roofing contractors in the Charleston metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Charleston metro area

Population, 2025 estimate
200,170−4.7% since 2020
Households
87,358
Median age
43.9
Homes lived in by their owners
72%
Vehicles per household
1.6
Land area
1,746 sq. mi.
People per square mile
118
Median household income
$60,117
Average household income
$81,990
Median home value
$141,100
Jobs located here
110,278
Daytime population
231,110Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Charleston metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the roofing and gutter companies on map listings by name and distance.

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Roofing and gutters across West Virginia

Every West Virginia market ranked →

The highest-scoring metro areas in West Virginia for roofing and gutter companies, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Charleston metro area marked.

Top metro areas in West Virginia

Metro areas in West Virginia ranked for roofing and gutter companies by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Washington-Arlington-Alexandria, DC-VA-MD-WV807243.1$12.6M+3.3%#8 of 381
Hagerstown-Martinsburg, MD-WV78332.8$10.4M+7.1%#13 of 381
1Morgantown, WV60132.3$12.2M+1.3%#113 of 381
2Beckley, WV5951.1$21.4M−4.3%#122 of 381
Winchester, VA-WV49274.9$6.3M+6.5%#205 of 381
3Huntington-Ashland, WV-KY-OH44453.0$8.6M−2.6%#235 of 381
4Charleston, WV43283.2$8M−4.7%#249 of 381
5Wheeling, WV-OH42152.6$9.6M−3.6%#261 of 381
6Parkersburg-Vienna, WV27143.7$6.9M−2.3%#352 of 381

Other business types in the Charleston metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many roofing and gutter companies are in the Charleston, WV metro area?

Map listings as of September 2026 show 28 roofing and gutter companies in the Charleston metro area. 3 of them (11%) are chain locations. The listings count roofers and gutter companies. Official counts show 11 businesses with payroll classed as roofing contractors in 2023.

How much do households in the Charleston, WV metro area spend on home repairs, maintenance and insurance?

About $225.2M a year, or $2,578 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 28 roofing and gutter companies on map listings, it comes to $8M per company. That spending covers all home repairs, maintenance and insurance, which roofing and gutter companies share with other businesses in the trade. It is estimated from the incomes of the 87,358 households in the Charleston metro area and national spending patterns by income.

How does the Charleston, WV metro area compare with the U.S. for roofing and gutter companies?

The Charleston metro area has 3.2 roofing and gutter companies per 10,000 households, 11% below the U.S. rate of 3.6. Spending per company is $8M, 5% below the U.S. figure of $8.5M. At the U.S. ratio of roofing and gutter companies to household spending, the Charleston metro area would have about 27, against 28 on map listings. There is one business with payroll in the industry for every 7,942 households, against one for every 5,063 across the U.S.

How fast is the Charleston, WV metro area growing?

Population estimates put the Charleston metro area at 200,170 people in 2025, down 4.7% since 2020, against +3.1% for the U.S. It has 87,358 households. Median household income in the Charleston metro area is $60,117, 26% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Charleston metro area scores 43 for roofing and gutter companies (lower middle), #249 of 381 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Charleston metro area. It maps the roofing and gutter companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for roofing and gutter companies · All 56 business types in the Charleston metro area

Screening a site or an acquisition in the Charleston metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Charleston metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.