Groundwork

Real estate · Metro area · West Virginia

Real estate agents and brokers in the Charleston, WV metro area

The real estate agents and brokers in the Charleston, WV metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 60 out of 100: Upper middle

Ranked #83 of 387 scored metro areas
#5 of 7 scored metro areas based in West Virginia

Listings
109
8 chain locations (7%)
Official establishments
33
+17.9% since 2019
Household spending a year
$1.2B
On rent and homeowner costs · $13,861 a household
Housing spending per listing (U.S. = 100)
204
Twice the U.S.
Listings per 10k households
12.5
59% below the U.S.
Population, 2025
200,170
−4.7% since 2020

See the real estate agents and brokers around any address in the Charleston metro area

The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Charleston metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $13,861 per household (17% below the U.S. average), households in the Charleston metro area spend about $1.2B a year on rent and homeowner costs. Housing spending per office is twice the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

There are 109 real estate agents and brokers on map listings in the Charleston metro area as of September 2026. Of those, 8 are chain locations, or 7%, against 4% across the U.S. Per 10,000 households, that is 12.5, 59% below the U.S. rate of 30.6.

In 2023, official counts showed 33 businesses with payroll in the Charleston metro area classed as offices of real estate agents and brokers, up 17.9% from 2019. That is one for every 2,647 households, against one for every 788 across the U.S.

Population estimates put the population change in the Charleston metro area from 2020 to 2025 at −4.7%, against +3.1% for the U.S. For real estate agents and brokers, the Charleston metro area has a Groundwork market score of 60 (upper middle): #83 of 387 scored metro areas and #5 of 7 scored metro areas based in West Virginia. That puts it in the top quarter of metro areas.

How the Charleston metro area compares

The same measures for West Virginia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate agents and brokers in Charleston, WV metro area compared with West Virginia and the U.S.
MeasureCharleston metro areaWest VirginiaU.S.
Listings per 10k households12.512.830.6
Housing spending per listing (U.S. = 100)204199100
Households per official establishment2,6472,640788
Official establishment growth, 2019–2023+17.9%+22.7%+20.1%
Population growth, 2020–2025−4.7%−1.4%+3.1%
Spending per household on rent and homeowner costs$13,861$13,873$16,661
Median household income$60,117$59,608$80,734
Groundwork market score6061

Official counts and lending

Businesses

Official establishments, 2019 to 2023
33+17.9% over the period
Employees, 2023
104
Annual payroll, 2023
$4.7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
1098 chain locations
Listings at the U.S. rate for this spending
222The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Charleston metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Charleston metro area

Population, 2025 estimate
200,170−4.7% since 2020
Households
87,358
Median age
43.9
Homes lived in by their owners
72%
Vehicles per household
1.6
Land area
1,746 sq. mi.
People per square mile
118
Median household income
$60,117
Average household income
$81,990
Median home value
$141,100
Jobs located here
110,278
Daytime population
231,110Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Charleston metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.

Or open the report at the center of the Charleston metro area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Real estate agents and brokers across West Virginia

Every West Virginia market ranked →

The highest-scoring metro areas in West Virginia for real estate agents and brokers, numbered among those based in West Virginia (a market based in another state is listed without a number), with the Charleston metro area marked.

Top metro areas in West Virginia

Metro areas in West Virginia ranked for real estate agents and brokers by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
Hagerstown-Martinsburg, MD-WV7026022.0127+7.1%#42 of 387
1Huntington-Ashland, WV-KY-OH621519.9254−2.6%#76 of 387
2Morgantown, WV629316.2166+1.3%#77 of 387
3Beckley, WV60398.7277−4.3%#81 of 387
4Weirton-Steubenville, WV-OH60459.1264−3.6%#82 of 387
5Charleston, WV6010912.5204−4.7%#83 of 387
6Wheeling, WV-OH586911.9205−3.6%#101 of 387
7Parkersburg-Vienna, WV576617.4144−2.3%#114 of 387
Washington-Arlington-Alexandria, DC-VA-MD-WV478,99537.992+3.3%#214 of 387
Winchester, VA-WV4618433.188+6.5%#225 of 387

Other business types in the Charleston metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate agents and brokers are in the Charleston, WV metro area?

As of September 2026, map listings count 109 real estate agents and brokers in the Charleston metro area. 8 of them (7%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 33 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 17.9% from 2019.

How much do households in the Charleston, WV metro area spend on rent and homeowner costs?

About $1.2B a year, or $13,861 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). For the 109 real estate agents and brokers on map listings, housing spending per office is twice the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 87,358 households in the Charleston metro area and national spending patterns by income.

How does the Charleston, WV metro area compare with the U.S. for real estate agents and brokers?

The Charleston metro area has 12.5 real estate agents and brokers per 10,000 households, 59% below the U.S. rate of 30.6. The index of housing spending per office is 204, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Charleston metro area would have about 222, against 109 on map listings. There is one business with payroll in the industry for every 2,647 households, against one for every 788 across the U.S. The official count rose 17.9% from 2019 to 2023, against +20.1% for the U.S.

How fast is the Charleston, WV metro area growing?

Population estimates put the Charleston metro area at 200,170 people in 2025, down 4.7% since 2020, against +3.1% for the U.S. It has 87,358 households. Median household income in the Charleston metro area is $60,117, 26% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Charleston metro area scores 60 for real estate agents and brokers (upper middle), #83 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Charleston metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate agents and brokers · All 56 business types in the Charleston metro area

Screening a site or an acquisition in the Charleston metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Charleston metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.