Groundwork

Food and drink · County · Virginia

Coffee shops and cafes in Rockingham County, VA

The coffee shops and cafes in Rockingham County, VA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 80 out of 100: High

Ranked #108 of 2,063 scored counties
#22 of 88 scored counties in Virginia

Listings
22
3 chain locations (14%)
Official establishments
12
All snack and nonalcoholic beverage bars
Household spending a year
$126.7M
On food away from home · $3,875 a household
Spending per listing
$5.8M
55% above the U.S.
Listings per 10k households
6.7
39% below the U.S.
Population, 2025
89,316
+6.6% since 2020

See the coffee shops and cafes around any address in Rockingham County

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Rockingham County scores 80 (high) on the Groundwork market score for coffee shops and cafes, ranking #108 of 2,063 scored counties and #22 of 88 scored counties in Virginia. That puts it in the top 10% of counties for coffee shops and cafes.

At $3,875 per household (5% below the U.S. average), households in Rockingham County spend about $126.7M a year on food away from home. That works out to $5.8M per cafe, 55% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.

There are 22 coffee shops and cafes on map listings in Rockingham County as of September 2026. 3 of them (14%) are chain locations, against 39% across the U.S. That comes to 6.7 for every 10,000 households, 39% below the U.S. rate of 11.0.

In 2023, official counts showed 12 businesses with payroll in Rockingham County classed as snack and nonalcoholic beverage bars. That is one for every 2,724 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Since fiscal 2022, 3 SBA-backed loans worth $1M have gone to businesses classed as snack and nonalcoholic beverage bars in Rockingham County. Population estimates show Rockingham County grew 6.6% from 2020 to 2025, faster than the U.S. (+3.1%).

How Rockingham County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Rockingham County, VA compared with Virginia and the U.S.
MeasureRockingham CountyVirginiaU.S.
Listings per 10k households6.78.611.0
Spending per listing$5.8M$5.1M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)2,7242,2201,518
Official establishment growth, 2019–2023n/a+21.1%+24.3%
Population growth, 2020–2025+6.6%+2.8%+3.1%
Spending per household on food away from home$3,875$4,372$4,070
Median household income$80,693$93,170$80,734
Groundwork market score8084

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 12All snack and nonalcoholic beverage bars
Employees, 2023
97
Annual payroll, 2023
$1.9M
One-person businesses, 2023
3All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
223 chain locations
Listings at the U.S. rate for this spending
34The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$1M

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in Rockingham County

Population, 2025 estimate
89,316+6.6% since 2020
Households
32,686
Median age
40.8
Homes lived in by their owners
75%
Vehicles per household
2.3
Land area
850 sq. mi.
People per square mile
101
Median household income
$80,693+30.4% vs. 2015–2019, before inflation
Average household income
$105,531
Median home value
$313,000
Jobs located here
32,108
Daytime population
73,949Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rockingham County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for coffee shops and cafes, numbered among those based in Virginia, with Rockingham County marked.

Top counties in Virginia

Counties in Virginia ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Goochland County, VA9865.8$8.7M+17.4%#1 of 2,063
2King George County, VA9654.9$9.7M+10.5%#2 of 2,063
3Stafford County, VA95326.1$8.7M+8.3%#3 of 2,063
4Frederick County, VA94174.8$9.2M+8.8%#4 of 2,063
5New Kent County, VA9455.4$8.9M+21.2%#5 of 2,063
6Caroline County, VA9354.2$9.7M+11.3%#6 of 2,063
7Chesterfield County, VA93765.4$8.3M+8.7%#8 of 2,063
8Orange County, VA9385.4$8M+10.1%#10 of 2,063
9Spotsylvania County, VA92275.1$9.1M+10.5%#15 of 2,063
10Suffolk city, VA91246.3$6.6M+10.4%#18 of 2,063
22Rockingham County, VA80226.7$5.8M+6.6%#108 of 2,063

Other business types in Rockingham County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in Rockingham County, VA?

As of September 2026, map listings count 22 coffee shops and cafes in Rockingham County. 3 of them (14%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 12 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Another 3 one-person businesses have no payroll, by official counts.

How much do households in Rockingham County, VA spend on food away from home?

About $126.7M a year, or $3,875 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 22 coffee shops and cafes on map listings, it comes to $5.8M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 32,686 households in Rockingham County and national spending patterns by income.

How does Rockingham County, VA compare with the U.S. for coffee shops and cafes?

Rockingham County has 6.7 coffee shops and cafes per 10,000 households, 39% below the U.S. rate of 11.0. Spending per cafe is $5.8M, 55% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, Rockingham County would have about 34, against 22 on map listings. There is one business with payroll in the industry for every 2,724 households, against one for every 1,518 across the U.S.

How fast is Rockingham County, VA growing?

Population estimates put Rockingham County at 89,316 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 32,686 households. Median household income in Rockingham County is $80,693, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 80 for coffee shops and cafes (high), #108 of 2,063 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rockingham County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in Rockingham County

Screening a site or an acquisition in Rockingham County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.