Groundwork

Groceries and convenience · County · Virginia

Grocery stores in Rockingham County, VA

The grocery stores in Rockingham County, VA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 76 out of 100: High

Ranked #282 of 2,070 scored counties
#18 of 94 scored counties in Virginia

Listings
21
4 chain locations (19%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$200.5M
On groceries · $6,135 a household
Spending per listing
$9.5M
3% above the U.S.
Listings per 10k households
6.4
6% below the U.S.
Population, 2025
89,316
+6.6% since 2020

See the grocery stores around any address in Rockingham County

The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 21 grocery stores in Rockingham County. Of those, 4 are chain locations, or 19%, against 37% across the U.S. That comes to 6.4 for every 10,000 households, 6% below the U.S. rate of 6.8.

Households in Rockingham County spend about $200.5M a year on groceries, or $6,135 per household, 3% below the U.S. average. That is about $9.5M of household spending for each store on map listings, 3% above the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.

In 2023, official counts showed 9 businesses with payroll in Rockingham County classed as supermarkets and grocery stores. That is one for every 3,632 households, against one for every 2,053 across the U.S.

Population estimates put the population change in Rockingham County from 2020 to 2025 at +6.6%, faster than the U.S. (+3.1%). For grocery stores, Rockingham County has a Groundwork market score of 76 (high): #282 of 2,070 scored counties and #18 of 94 scored counties in Virginia. That puts it in the top quarter of counties.

How Rockingham County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery stores in Rockingham County, VA compared with Virginia and the U.S.
MeasureRockingham CountyVirginiaU.S.
Listings per 10k households6.46.66.8
Spending per listing$9.5M$9.9M$9.3M
Households per official establishment3,6322,2702,053
Official establishment growth, 2019–2023n/a−2.7%0.0%
Population growth, 2020–2025+6.6%+2.8%+3.1%
Spending per household on groceries$6,135$6,537$6,319
Median household income$80,693$93,170$80,734
Groundwork market score7660

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10 → 9
Employees, 2023
319
Annual payroll, 2023
$7M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
214 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as supermarkets and grocery stores in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Rockingham County

Population, 2025 estimate
89,316+6.6% since 2020
Households
32,686
Median age
40.8
Homes lived in by their owners
75%
Vehicles per household
2.3
Land area
850 sq. mi.
People per square mile
101
Median household income
$80,693+30.4% vs. 2015–2019, before inflation
Average household income
$105,531
Median home value
$313,000
Jobs located here
32,108
Daytime population
73,949Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Rockingham County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.

Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery stores across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for grocery stores, numbered among those based in Virginia, with Rockingham County marked.

Top counties in Virginia

Counties in Virginia ranked for grocery stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Stafford County, VA90275.2$14.3M+8.3%#54 of 2,070
2Orange County, VA8985.4$12.1M+10.1%#64 of 2,070
3Fauquier County, VA87155.6$12.8M+4.8%#85 of 2,070
4York County, VA8593.3$20.6M+1.6%#105 of 2,070
5New Kent County, VA8466.5$10.8M+21.2%#126 of 2,070
6Bedford County, VA83164.8$12.7M+4.4%#139 of 2,070
7Caroline County, VA8365.0$12.6M+11.3%#140 of 2,070
8Chesterfield County, VA81705.0$13.4M+8.7%#167 of 2,070
9Frederick County, VA81226.2$10.6M+8.8%#179 of 2,070
10Loudoun County, VA80886.2$13M+6.4%#192 of 2,070
18Rockingham County, VA76216.4$9.5M+6.6%#282 of 2,070

Other business types in Rockingham County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery stores are in Rockingham County, VA?

There are 21 grocery stores on map listings in Rockingham County as of September 2026. 4 of them (19%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 9 businesses with payroll classed as supermarkets and grocery stores in 2023.

How much do households in Rockingham County, VA spend on groceries?

About $200.5M a year, or $6,135 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 21 grocery stores on map listings, it comes to $9.5M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 32,686 households in Rockingham County and national spending patterns by income.

How does Rockingham County, VA compare with the U.S. for grocery stores?

Rockingham County has 6.4 grocery stores per 10,000 households, 6% below the U.S. rate of 6.8. Spending per store is $9.5M, 3% above the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, Rockingham County would have about 22, against 21 on map listings. There is one business with payroll in the industry for every 3,632 households, against one for every 2,053 across the U.S.

How fast is Rockingham County, VA growing?

Population estimates put Rockingham County at 89,316 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 32,686 households. Median household income in Rockingham County is $80,693, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 76 for grocery stores (high), #282 of 2,070 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Rockingham County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery stores · All 56 business types in Rockingham County

Screening a site or an acquisition in Rockingham County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.