Groundwork

Food and drink · County · California

Bakeries and dessert shops in San Francisco County, CA

Competitor counts, household spending and official business counts for bakeries and dessert shops in San Francisco County, CA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 30 out of 100: Lower middle

Ranked #1,614 of 1,889 scored counties
#40 of 53 scored counties in California

Listings
557
101 chain locations (18%)
Official establishments
616
All snack bars and retail bakeries · −6.8% since 2019
Household spending a year
$2B
On food away from home · $5,358 a household
Spending per listing
$3.5M
16% below the U.S.
Listings per 10k households
15.3
56% above the U.S.
Population, 2025
826,079
−5.6% since 2020

See the bakeries and dessert shops around any address in San Francisco County

The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For bakeries and dessert shops, San Francisco County has a Groundwork market score of 30 (lower middle): #1,614 of 1,889 scored counties and #40 of 53 scored counties in California. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 557 bakeries and dessert shops in San Francisco County. Of those, 101 are chain locations, or 18%, against 35% across the U.S. Per 10,000 households, that is 15.3, 56% above the U.S. rate of 9.8.

Households in San Francisco County spend about $2B a year on food away from home, or $5,358 per household, 32% above the U.S. average. That is about $3.5M of household spending for each shop on map listings, 16% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.

The official count of businesses with payroll classed as snack bars and retail bakeries in San Francisco County was 616 in 2023, down 6.8% from 2019. That is one for every 591 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Since fiscal 2022, 9 SBA-backed loans worth $4.5M have gone to businesses classed as snack bars and retail bakeries in San Francisco County. Population estimates put the population change in San Francisco County from 2020 to 2025 at −5.6%, against +3.1% for the U.S.

How San Francisco County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Bakeries and dessert shops in San Francisco County, CA compared with California and the U.S.
MeasureSan Francisco CountyCaliforniaU.S.
Listings per 10k households15.311.79.8
Spending per listing$3.5M$3.9M$4.1M
Households per official establishment (all snack bars and retail bakeries)5919161,369
Official establishment growth, 2019–2023−6.8%+14.4%+24.6%
Population growth, 2020–2025−5.6%−0.4%+3.1%
Spending per household on food away from home$5,358$4,559$4,070
Median household income$140,970$99,122$80,734
Groundwork market score3033

Official counts and lending

Businesses

Official establishments, 2019 to 2023
661 → 616All snack bars and retail bakeries · −6.8% over the period
Employees, 2023
6,126
Annual payroll, 2023
$194.4M
One-person businesses, 2023
43All snack bars and retail bakeries with no payroll
Map listings, September 2026
557101 chain locations
Listings at the U.S. rate for this spending
471The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
9
Amount
$4.5M

SBA-backed loans to businesses classed as snack bars and retail bakeries in San Francisco County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.

Population and households in San Francisco County

Population, 2025 estimate
826,079−5.6% since 2020
Households
363,970
Median age
41.4
Homes lived in by their owners
38%
Vehicles per household
1.1
Land area
47 sq. mi.
People per square mile
17,777
Median household income
$140,970+25.4% vs. 2015–2019, before inflation
Average household income
$206,854
Median home value
$1,394,500
Jobs located here
747,999
Daytime population
1,133,228Residents who don’t work, plus everyone whose job is here

Looking at a specific site in San Francisco County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.

Or open the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.

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Bakeries and dessert shops across California

Every California market ranked →

The highest-scoring counties in California for bakeries and dessert shops, numbered among those based in California, with San Francisco County marked.

Top counties in California

Counties in California ranked for bakeries and dessert shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Yuba County, CA8893.1$12.1M+8.2%#25 of 1,889
2Colusa County, CA6356.7$5.6M−0.1%#446 of 1,889
3Placer County, CA631569.9$5M+8.9%#452 of 1,889
4San Benito County, CA62209.7$5M+8.6%#471 of 1,889
5Contra Costa County, CA613368.1$6.4M+0.3%#493 of 1,889
6San Joaquin County, CA612198.9$4.8M+5.5%#511 of 1,889
7Solano County, CA571398.8$5.1M+0.6%#648 of 1,889
8Lake County, CA56124.5$7.9M−0.6%#676 of 1,889
9Merced County, CA56657.6$4.7M+5.1%#699 of 1,889
10Del Norte County, CA5555.3$6.8M−4.4%#720 of 1,889
40San Francisco County, CA3055715.3$3.5M−5.6%#1,614 of 1,889

Other business types in San Francisco County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many bakeries and dessert shops are in San Francisco County, CA?

There are 557 bakeries and dessert shops on map listings in San Francisco County as of September 2026. 101 of them (18%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 616 businesses with payroll classed as snack bars and retail bakeries in 2023, down 6.8% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts list 43 one-person businesses without payroll.

How much do households in San Francisco County, CA spend on food away from home?

About $2B a year, or $5,358 per household. That is 32% above the U.S. average (an index of 132, where 100 is the U.S. average). Spread across the 557 bakeries and dessert shops on map listings, it comes to $3.5M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 363,970 households in San Francisco County and national spending patterns by income.

How does San Francisco County, CA compare with the U.S. for bakeries and dessert shops?

San Francisco County has 15.3 bakeries and dessert shops per 10,000 households, 56% above the U.S. rate of 9.8. Spending per shop is $3.5M, 16% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, San Francisco County would have about 471, against 557 on map listings. There is one business with payroll in the industry for every 591 households, against one for every 1,369 across the U.S. The official count fell 6.8% from 2019 to 2023, against +24.6% for the U.S.

How fast is San Francisco County, CA growing?

Population estimates put San Francisco County at 826,079 people in 2025, down 5.6% since 2020, against +3.1% for the U.S. It has 363,970 households. Median household income in San Francisco County is $140,970, 75% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Francisco County scores 30 for bakeries and dessert shops (lower middle), #1,614 of 1,889 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in San Francisco County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for bakeries and dessert shops · All 56 business types in San Francisco County

Screening a site or an acquisition in San Francisco County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.