Groundwork

Funeral services · County · California

Funeral homes in San Francisco County, CA

Competitor counts, household spending and official business counts for funeral homes in San Francisco County, CA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 65 out of 100: Upper middle

Ranked #344 of 1,472 scored counties
#32 of 37 scored counties in California

Listings
25
1 chain location (4%)
Official establishments
9
Businesses with payroll, 2023
Household spending a year
$50.2M
On funerals · $138 a household
Spending per listing
$2M
3 times the U.S.
Listings per 10k households
0.7
67% below the U.S.
Population, 2025
826,079
−5.6% since 2020

See the funeral homes around any address in San Francisco County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 25 funeral homes in San Francisco County. One of them (4%) is a chain location, against 10% across the U.S. That is 0.7 per 10,000 households, 67% below the U.S. rate of 2.1.

At $138 per household (3% below the U.S. average), households in San Francisco County spend about $50.2M a year on funerals. Spread across 25 funeral homes, that is $2M per home, 3 times the U.S. figure of $679K.

Official counts show 9 businesses with payroll classed as funeral homes and funeral services in San Francisco County in 2023. That is one for every 40,441 households, against one for every 8,510 across the U.S.

Population estimates show San Francisco County declined 5.6% from 2020 to 2025, against +3.1% for the U.S. San Francisco County scores 65 (upper middle) on the Groundwork market score for funeral homes, ranking #344 of 1,472 scored counties and #32 of 37 scored counties in California. That puts it in the top quarter of counties.

How San Francisco County compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in San Francisco County, CA compared with California and the U.S.
MeasureSan Francisco CountyCaliforniaU.S.
Listings per 10k households0.71.12.1
Spending per listing$2M$1.4M$679K
Households per official establishment40,44117,0638,510
Official establishment growth, 2019–2023n/a+3.4%−1.7%
Population growth, 2020–2025−5.6%−0.4%+3.1%
Spending per household on funerals$138$151$143
Median household income$140,970$99,122$80,734
Groundwork market score6573

Official counts and lending

Businesses

Official establishments, 2019 to 2023
13 → 9
Employees, 2023
82
Annual payroll, 2023
$4.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
251 chain location
Listings at the U.S. rate for this spending
74The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in San Francisco County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in San Francisco County

Population, 2025 estimate
826,079−5.6% since 2020
Households
363,970
Median age
41.4
Homes lived in by their owners
38%
Vehicles per household
1.1
Land area
47 sq. mi.
People per square mile
17,777
Median household income
$140,970+25.4% vs. 2015–2019, before inflation
Average household income
$206,854
Median home value
$1,394,500
Jobs located here
747,999
Daytime population
1,133,228Residents who don’t work, plus everyone whose job is here

Looking at a specific site in San Francisco County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across California

Every California market ranked →

The highest-scoring counties in California for funeral homes, numbered among those based in California, with San Francisco County marked.

Top counties in California

Counties in California ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Placer County, CA92171.1$1.6M+8.9%#16 of 1,472
2Riverside County, CA87971.3$1.3M+5.0%#34 of 1,472
3El Dorado County, CA8581.1$1.7M+0.6%#38 of 1,472
4Marin County, CA8170.7$2.8M−2.9%#54 of 1,472
5Madera County, CA8161.3$1.2M+7.4%#59 of 1,472
6Sonoma County, CA79211.1$1.5M−0.4%#75 of 1,472
7Contra Costa County, CA78380.9$1.7M+0.3%#85 of 1,472
8Orange County, CA781031.0$1.7M−1.1%#86 of 1,472
9Santa Barbara County, CA77151.0$1.7M−1.4%#99 of 1,472
10San Luis Obispo County, CA77121.1$1.5M0.0%#100 of 1,472
32San Francisco County, CA65250.7$2M−5.6%#344 of 1,472

Other business types in San Francisco County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in San Francisco County, CA?

San Francisco County has 25 funeral homes on map listings as of September 2026. One of them (4%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 9 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in San Francisco County, CA spend on funerals?

About $50.2M a year, or $138 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 25 funeral homes on map listings, it comes to $2M per home. It is estimated from the incomes of the 363,970 households in San Francisco County and national spending patterns by income.

How does San Francisco County, CA compare with the U.S. for funeral homes?

San Francisco County has 0.7 funeral homes per 10,000 households, 67% below the U.S. rate of 2.1. Spending per home is $2M, 3 times the U.S. figure of $679K. At the national ratio of funeral homes to household spending, San Francisco County would have about 74, against 25 on map listings. There is one business with payroll in the industry for every 40,441 households, against one for every 8,510 across the U.S.

How fast is San Francisco County, CA growing?

Population estimates put San Francisco County at 826,079 people in 2025, down 5.6% since 2020, against +3.1% for the U.S. It has 363,970 households. Median household income in San Francisco County is $140,970, 75% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Francisco County scores 65 for funeral homes (upper middle), #344 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in San Francisco County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in San Francisco County

Screening a site or an acquisition in San Francisco County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.