Beauty and personal care · County · California
Nail salons in San Francisco County, CA
Competitor counts, household spending and official business counts for nail salons in San Francisco County, CA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #824 of 1,328 scored counties
#28 of 46 scored counties in California
- Listings
- 229
- 18 chain locations (8%)
- Official establishments
- 186
- −11.0% since 2019
- Household spending a year
- $484.6M
- On personal care products and services · $1,332 a household
- Spending per listing
- $2.1M
- 27% above the U.S.
- Listings per 10k households
- 6.3
- 5% above the U.S.
- Population, 2025
- 826,079
- −5.6% since 2020
See the nail salons around any address in San Francisco County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in San Francisco County spend about $484.6M a year on personal care products and services, or $1,332 per household, 33% above the U.S. average. That is about $2.1M of household spending for each salon on map listings, 27% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 229 nail salons on map listings in San Francisco County as of September 2026. Chain locations make up 8% of them, against 27% across the U.S. Per 10,000 households, that is 6.3, 5% above the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in San Francisco County was 186 in 2023, down 11.0% from 2019. That is one for every 1,957 households, against one for every 3,754 across the U.S. Official counts also show 131 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $1M have gone to businesses classed as nail salons in San Francisco County.
Between 2020 and 2025, the population of San Francisco County declined 5.6%, against +3.1% for the U.S. For nail salons, San Francisco County has a Groundwork market score of 45 (lower middle): #824 of 1,328 scored counties and #28 of 46 scored counties in California.
How San Francisco County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Francisco County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.3 | 6.9 | 6.0 |
| Spending per listing | $2.1M | $1.7M | $1.7M |
| Households per official establishment | 1,957 | 2,007 | 3,754 |
| Official establishment growth, 2019–2023 | −11.0% | +27.0% | +23.2% |
| Population growth, 2020–2025 | −5.6% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,332 | $1,149 | $1,005 |
| Median household income | $140,970 | $99,122 | $80,734 |
| Groundwork market score | 45 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 209 → 186−11.0% over the period
- Employees, 2023
- 787
- Annual payroll, 2023
- $15M
- One-person businesses, 2023
- 131Businesses with no payroll
- Map listings, September 2026
- 22918 chain locations
- Listings at the U.S. rate for this spending
- 290The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1M
SBA-backed loans to businesses classed as nail salons in San Francisco County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in San Francisco County
- Population, 2025 estimate
- 826,079−5.6% since 2020
- Households
- 363,970
- Median age
- 41.4
- Homes lived in by their owners
- 38%
- Vehicles per household
- 1.1
- Land area
- 47 sq. mi.
- People per square mile
- 17,777
- Median household income
- $140,970+25.4% vs. 2015–2019, before inflation
- Average household income
- $206,854
- Median home value
- $1,394,500
- Jobs located here
- 747,999
- Daytime population
- 1,133,228Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Francisco County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across California
Every California market ranked →The highest-scoring counties in California for nail salons, numbered among those based in California, with San Francisco County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 86 | 6 | 2.1 | $4.6M | +8.2% | #15 of 1,328 |
| 2Merced County, CA | 69 | 33 | 3.8 | $2.4M | +5.1% | #174 of 1,328 |
| 3San Benito County, CA | 67 | 10 | 4.9 | $2.5M | +8.6% | #209 of 1,328 |
| 4Calaveras County, CA | 67 | 9 | 4.9 | $2.1M | +2.8% | #218 of 1,328 |
| 5Tuolumne County, CA | 65 | 5 | 2.2 | $4.5M | −4.0% | #256 of 1,328 |
| 6Nevada County, CA | 64 | 15 | 3.5 | $3.1M | −0.4% | #284 of 1,328 |
| 7Madera County, CA | 64 | 21 | 4.6 | $2.1M | +7.4% | #301 of 1,328 |
| 8Humboldt County, CA | 63 | 15 | 2.7 | $3.3M | −3.4% | #313 of 1,328 |
| 9Imperial County, CA | 62 | 19 | 3.8 | $2.3M | +1.1% | #343 of 1,328 |
| 10Santa Cruz County, CA | 61 | 35 | 3.6 | $3.4M | −4.7% | #358 of 1,328 |
| 28San Francisco County, CA | 45 | 229 | 6.3 | $2.1M | −5.6% | #824 of 1,328 |
Other business types in San Francisco County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas40
- Hair salons49
- Barbershops70
- Nail salons45
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in San Francisco County, CA?
As of September 2026, map listings count 229 nail salons in San Francisco County. 18 of them (8%) are chain locations. The listings count nail salons. Official counts show 186 businesses with payroll classed as nail salons in 2023, down 11.0% from 2019. Another 131 one-person businesses have no payroll, by official counts.
How much do households in San Francisco County, CA spend on personal care products and services?
About $484.6M a year, or $1,332 per household. That is 33% above the U.S. average (an index of 133, where 100 is the U.S. average). Spread across the 229 nail salons on map listings, it comes to $2.1M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 363,970 households in San Francisco County and national spending patterns by income.
How does San Francisco County, CA compare with the U.S. for nail salons?
San Francisco County has 6.3 nail salons per 10,000 households, 5% above the U.S. rate of 6.0. Spending per salon is $2.1M, 27% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, San Francisco County would have about 290, against 229 on map listings. There is one business with payroll in the industry for every 1,957 households, against one for every 3,754 across the U.S. The official count fell 11.0% from 2019 to 2023, against +23.2% for the U.S.
How fast is San Francisco County, CA growing?
Population estimates put San Francisco County at 826,079 people in 2025, down 5.6% since 2020, against +3.1% for the U.S. It has 363,970 households. Median household income in San Francisco County is $140,970, 75% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Francisco County scores 45 for nail salons (lower middle), #824 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Francisco County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in San Francisco County
Screening a site or an acquisition in San Francisco County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Francisco County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.