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Electricians in the Milwaukee-Waukesha, WI metro area
Competitor counts, household spending and official business counts for electricians in the Milwaukee-Waukesha, WI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #96 of 383 scored metro areas
#2 of 13 scored metro areas based in Wisconsin
- Listings
- 135
- 3 chain locations (2%)
- Official establishments
- 328
- +6.5% since 2019
- Household spending a year
- $1.8B
- On home repairs, maintenance and insurance · $2,814 a household
- Spending per listing
- $13.7M
- 14% above the U.S.
- Listings per 10k households
- 2.1
- 16% below the U.S.
- Population, 2025
- 1,575,010
- 0.0% since 2020
See the electricians around any address in the Milwaukee-Waukesha metro area
The site report maps the electricians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Milwaukee-Waukesha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $2,814 per household (7% below the U.S. average), households in the Milwaukee-Waukesha metro area spend about $1.8B a year on home repairs, maintenance and insurance. That works out to $13.7M per company, 14% above the U.S. figure of $12M. The spending figure covers all home repairs, maintenance and insurance, not only electricians.
The Milwaukee-Waukesha metro area has 135 electricians on map listings as of September 2026. Of those, 3 are chain locations, or 2%, against 1% across the U.S. That is 2.1 per 10,000 households, 16% below the U.S. rate of 2.5.
In 2023, official counts showed 328 businesses with payroll in the Milwaukee-Waukesha metro area classed as electrical contractors, up 6.5% from 2019. That is one for every 2,001 households, against one for every 1,550 across the U.S. Since fiscal 2022, 9 SBA-backed loans worth $8.5M have gone to businesses classed as electrical contractors in the Milwaukee-Waukesha metro area.
Population estimates put the population change in the Milwaukee-Waukesha metro area from 2020 to 2025 at 0.0%, against +3.1% for the U.S. For electricians, the Milwaukee-Waukesha metro area has a Groundwork market score of 61 (upper middle): #96 of 383 scored metro areas and #2 of 13 scored metro areas based in Wisconsin.
How the Milwaukee-Waukesha metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the electricians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Milwaukee-Waukesha metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.1 | 2.7 | 2.5 |
| Spending per listing | $13.7M | $10.1M | $12M |
| Households per official establishment | 2,001 | 1,699 | 1,550 |
| Official establishment growth, 2019–2023 | +6.5% | +6.7% | +9.2% |
| Population growth, 2020–2025 | 0.0% | +1.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,814 | $2,759 | $3,018 |
| Median household income | $78,218 | $77,485 | $80,734 |
| Groundwork market score | 61 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 328+6.5% over the period
- Employees, 2023
- 5,555
- Annual payroll, 2023
- $450.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1353 chain locations
- Listings at the U.S. rate for this spending
- 154The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $8.5M
SBA-backed loans to businesses classed as electrical contractors in the Milwaukee-Waukesha metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Milwaukee-Waukesha metro area
- Population, 2025 estimate
- 1,575,0100.0% since 2020
- Households
- 656,436
- Median age
- 39.7
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.6
- Land area
- 1,455 sq. mi.
- People per square mile
- 1,078
- Median household income
- $78,218+25.4% vs. 2015–2019, before inflation
- Average household income
- $106,675
- Median home value
- $306,400
- Jobs located here
- 863,760
- Daytime population
- 1,652,441Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Milwaukee-Waukesha metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the electricians on map listings by name and distance.
Or open the report at the center of the Milwaukee-Waukesha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardElectricians across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for electricians, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Milwaukee-Waukesha metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Minneapolis-St. Paul-Bloomington, MN-WI | 72 | 324 | 2.2 | $14.5M | +2.6% | #34 of 383 |
| 1Kenosha, WI | 71 | 12 | 1.7 | $16.1M | −0.4% | #38 of 383 |
| 2Milwaukee-Waukesha, WI | 61 | 135 | 2.1 | $13.7M | 0.0% | #96 of 383 |
| 3Racine-Mount Pleasant, WI | 61 | 17 | 2.1 | $13M | +0.4% | #100 of 383 |
| 4Madison, WI | 58 | 81 | 2.7 | $11.1M | +4.1% | #132 of 383 |
| 5Green Bay, WI | 50 | 38 | 2.8 | $9.9M | +2.5% | #197 of 383 |
| 6Fond du Lac, WI | 48 | 10 | 2.3 | $11.5M | +0.5% | #210 of 383 |
| 7Wausau, WI | 43 | 15 | 2.6 | $10.5M | +1.0% | #247 of 383 |
| 8Appleton, WI | 41 | 28 | 2.8 | $10.3M | +2.7% | #264 of 383 |
| 9Oshkosh-Neenah, WI | 35 | 22 | 3.0 | $8.9M | +1.4% | #311 of 383 |
Other business types in the Milwaukee-Waukesha metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many electricians are in the Milwaukee-Waukesha, WI metro area?
Map listings as of September 2026 show 135 electricians in the Milwaukee-Waukesha metro area. 3 of them (2%) are chain locations. The listings count electricians. Official counts show 328 businesses with payroll classed as electrical contractors in 2023, up 6.5% from 2019.
How much do households in the Milwaukee-Waukesha, WI metro area spend on home repairs, maintenance and insurance?
About $1.8B a year, or $2,814 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 135 electricians on map listings, it comes to $13.7M per company. That spending covers all home repairs, maintenance and insurance, which electricians share with other businesses in the trade. It is estimated from the incomes of the 656,436 households in the Milwaukee-Waukesha metro area and national spending patterns by income.
How does the Milwaukee-Waukesha, WI metro area compare with the U.S. for electricians?
The Milwaukee-Waukesha metro area has 2.1 electricians per 10,000 households, 16% below the U.S. rate of 2.5. Spending per company is $13.7M, 14% above the U.S. figure of $12M. At the U.S. ratio of electricians to household spending, the Milwaukee-Waukesha metro area would have about 154, against 135 on map listings. There is one business with payroll in the industry for every 2,001 households, against one for every 1,550 across the U.S. The official count rose 6.5% from 2019 to 2023, against +9.2% for the U.S.
How fast is the Milwaukee-Waukesha, WI metro area growing?
Population estimates put the Milwaukee-Waukesha metro area at 1,575,010 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 656,436 households. Median household income in the Milwaukee-Waukesha metro area is $78,218, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Milwaukee-Waukesha metro area scores 61 for electricians (upper middle), #96 of 383 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Milwaukee-Waukesha metro area. It maps the electricians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for electricians · All 56 business types in the Milwaukee-Waukesha metro area
Screening a site or an acquisition in the Milwaukee-Waukesha metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Milwaukee-Waukesha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.