Groundwork

Groceries and convenience · County · West Virginia

Convenience stores in Mason County, WV

Competitor counts, household spending and official business counts for convenience stores in Mason County, WV, set against other counties and the U.S.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #1,292 of 2,261 scored counties
#8 of 41 scored counties in West Virginia

Listings
6
2 chain locations (33%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$54.7M
On groceries · $5,358 a household
Spending per listing
$9.1M
16% above the U.S.
Listings per 10k households
5.9
26% below the U.S.
Population, 2025
24,707
−2.7% since 2020

See the convenience stores around any address in Mason County

The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Mason County spend about $54.7M a year on groceries, or $5,358 per household, 15% below the U.S. average. That is about $9.1M of household spending for each store on map listings, 16% above the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.

Mason County has 6 convenience stores on map listings as of September 2026. Of those, 2 are chain locations, or 33%, against 60% across the U.S. That is 5.9 per 10,000 households, 26% below the U.S. rate of 8.0.

Official counts don’t publish a figure for convenience stores in Mason County, since they leave out counts under 3.

Between 2020 and 2025, the population of Mason County declined 2.7%, against +3.1% for the U.S. The Groundwork market score for convenience stores in Mason County is 45 (lower middle), #1,292 of 2,261 scored counties and #8 of 41 scored counties in West Virginia.

How Mason County compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Convenience stores in Mason County, WV compared with West Virginia and the U.S.
MeasureMason CountyWest VirginiaU.S.
Listings per 10k households5.911.98.0
Spending per listing$9.1M$4.7M$7.9M
Households per official establishmentn/a5,7833,493
Official establishment growth, 2019–2023n/a+26.0%+22.0%
Population growth, 2020–2025−2.7%−1.4%+3.1%
Spending per household on groceries$5,358$5,613$6,319
Median household income$49,761$59,608$80,734
Groundwork market score4517

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
62 chain locations
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as convenience stores in Mason County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Mason County

Population, 2025 estimate
24,707−2.7% since 2020
Households
10,211
Median age
44.8
Homes lived in by their owners
82%
Vehicles per household
2.0
Land area
431 sq. mi.
People per square mile
58
Median household income
$49,761+8.0% vs. 2015–2019, before inflation
Average household income
$70,616
Median home value
$120,300
Jobs located here
5,376
Daytime population
21,537Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Mason County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.

Or open the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.

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Convenience stores across West Virginia

Every West Virginia market ranked →

The highest-scoring counties in West Virginia for convenience stores, numbered among those based in West Virginia, with Mason County marked.

Top counties in West Virginia

Counties in West Virginia ranked for convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Berkeley County, WV68509.8$6.3M+13.7%#501 of 2,261
2Morgan County, WV6768.2$7.1M+5.5%#528 of 2,261
3Monongalia County, WV66439.6$6.1M+2.0%#564 of 2,261
4Jefferson County, WV612912.7$5.2M+9.2%#736 of 2,261
5Putnam County, WV56219.0$6.8M−1.0%#896 of 2,261
6Cabell County, WV55307.6$7.2M−3.2%#928 of 2,261
7Kanawha County, WV468511.1$5.1M−4.3%#1,274 of 2,261
8Mason County, WV4565.9$9.1M−2.7%#1,292 of 2,261
9Marshall County, WV45108.0$6.9M−4.4%#1,294 of 2,261
10Wayne County, WV44138.2$6.7M−4.0%#1,323 of 2,261

Other business types in Mason County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many convenience stores are in Mason County, WV?

Map listings as of September 2026 show 6 convenience stores in Mason County. 2 of them (33%) are chain locations. The listings count convenience stores without fuel. No official count is published for convenience stores in Mason County: counts under 3 are left out.

How much do households in Mason County, WV spend on groceries?

About $54.7M a year, or $5,358 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 6 convenience stores on map listings, it comes to $9.1M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 10,211 households in Mason County and national spending patterns by income.

How does Mason County, WV compare with the U.S. for convenience stores?

Mason County has 5.9 convenience stores per 10,000 households, 26% below the U.S. rate of 8.0. Spending per store is $9.1M, 16% above the U.S. figure of $7.9M. At the U.S. ratio of convenience stores to household spending, Mason County would have about 7, against 6 on map listings.

How fast is Mason County, WV growing?

Population estimates put Mason County at 24,707 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 10,211 households. The median household income in Mason County is $49,761 a year, 38% below the U.S. median of $80,734. That rose 8.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mason County scores 45 for convenience stores (lower middle), #1,292 of 2,261 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Mason County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for convenience stores · All 56 business types in Mason County

Screening a site or an acquisition in Mason County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.