Groceries and convenience · County · West Virginia
Convenience stores in Wayne County, WV
Competitor counts, household spending and official business counts for convenience stores in Wayne County, WV, set against other counties and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,323 of 2,261 scored counties
#10 of 41 scored counties in West Virginia
- Listings
- 13
- 8 chain locations (62%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $87.3M
- On groceries · $5,540 a household
- Spending per listing
- $6.7M
- 15% below the U.S.
- Listings per 10k households
- 8.2
- 2% above the U.S.
- Population, 2025
- 37,309
- −4.0% since 2020
See the convenience stores around any address in Wayne County
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $5,540 per household (12% below the U.S. average), households in Wayne County spend about $87.3M a year on groceries. Spread across 13 convenience stores, that is $6.7M per store, 15% below the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.
There are 13 convenience stores on map listings in Wayne County as of September 2026. Chain locations make up 62% of them, against 60% across the U.S. That comes to 8.2 for every 10,000 households, 2% above the U.S. rate of 8.0.
In 2023, official counts showed 4 businesses with payroll in Wayne County classed as convenience stores. That is one for every 3,941 households, against one for every 3,493 across the U.S.
Between 2020 and 2025, the population of Wayne County declined 4.0%, against +3.1% for the U.S. For convenience stores, Wayne County has a Groundwork market score of 44 (lower middle): #1,323 of 2,261 scored counties and #10 of 41 scored counties in West Virginia.
How Wayne County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wayne County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.2 | 11.9 | 8.0 |
| Spending per listing | $6.7M | $4.7M | $7.9M |
| Households per official establishment | 3,941 | 5,783 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | +26.0% | +22.0% |
| Population growth, 2020–2025 | −4.0% | −1.4% | +3.1% |
| Spending per household on groceries | $5,540 | $5,613 | $6,319 |
| Median household income | $58,878 | $59,608 | $80,734 |
| Groundwork market score | 44 | 17 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 41
- Annual payroll, 2023
- $659K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 138 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as convenience stores in Wayne County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wayne County
- Population, 2025 estimate
- 37,309−4.0% since 2020
- Households
- 15,762
- Median age
- 44.5
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.7
- Land area
- 506 sq. mi.
- People per square mile
- 75
- Median household income
- $58,878+55.0% vs. 2015–2019, before inflation
- Average household income
- $78,850
- Median home value
- $127,100
- Jobs located here
- 8,769
- Daytime population
- 32,887Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for convenience stores, numbered among those based in West Virginia, with Wayne County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 68 | 50 | 9.8 | $6.3M | +13.7% | #501 of 2,261 |
| 2Morgan County, WV | 67 | 6 | 8.2 | $7.1M | +5.5% | #528 of 2,261 |
| 3Monongalia County, WV | 66 | 43 | 9.6 | $6.1M | +2.0% | #564 of 2,261 |
| 4Jefferson County, WV | 61 | 29 | 12.7 | $5.2M | +9.2% | #736 of 2,261 |
| 5Putnam County, WV | 56 | 21 | 9.0 | $6.8M | −1.0% | #896 of 2,261 |
| 6Cabell County, WV | 55 | 30 | 7.6 | $7.2M | −3.2% | #928 of 2,261 |
| 7Kanawha County, WV | 46 | 85 | 11.1 | $5.1M | −4.3% | #1,274 of 2,261 |
| 8Mason County, WV | 45 | 6 | 5.9 | $9.1M | −2.7% | #1,292 of 2,261 |
| 9Marshall County, WV | 45 | 10 | 8.0 | $6.9M | −4.4% | #1,294 of 2,261 |
| 10Wayne County, WV | 44 | 13 | 8.2 | $6.7M | −4.0% | #1,323 of 2,261 |
Other business types in Wayne County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores51
- Grocery stores48
- Convenience stores44
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in Wayne County, WV?
As of September 2026, map listings count 13 convenience stores in Wayne County. 8 of them (62%) are chain locations. The listings count convenience stores without fuel. Official counts show 4 businesses with payroll classed as convenience stores in 2023.
How much do households in Wayne County, WV spend on groceries?
About $87.3M a year, or $5,540 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 13 convenience stores on map listings, it comes to $6.7M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 15,762 households in Wayne County and national spending patterns by income.
How does Wayne County, WV compare with the U.S. for convenience stores?
Wayne County has 8.2 convenience stores per 10,000 households, 2% above the U.S. rate of 8.0. Spending per store is $6.7M, 15% below the U.S. figure of $7.9M. At the U.S. ratio of convenience stores to household spending, Wayne County would have about 11, against 13 on map listings. There is one business with payroll in the industry for every 3,941 households, against one for every 3,493 across the U.S.
How fast is Wayne County, WV growing?
Population estimates put Wayne County at 37,309 people in 2025, down 4.0% since 2020, against +3.1% for the U.S. It has 15,762 households. The median household income in Wayne County is $58,878 a year, 27% below the U.S. median of $80,734. That rose 55.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wayne County scores 44 for convenience stores (lower middle), #1,323 of 2,261 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in Wayne County
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.