Groundwork

Food and drink · County · West Virginia

Coffee shops and cafes in Mason County, WV

How Mason County, WV compares with other counties and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 44 out of 100: Lower middle

Ranked #1,230 of 2,063 scored counties
#14 of 26 scored counties in West Virginia

Listings
7
2 chain locations (29%)
Official establishments
4
All snack and nonalcoholic beverage bars
Household spending a year
$31.4M
On food away from home · $3,071 a household
Spending per listing
$4.5M
21% above the U.S.
Listings per 10k households
6.9
37% below the U.S.
Population, 2025
24,707
−2.7% since 2020

See the coffee shops and cafes around any address in Mason County

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 7 coffee shops and cafes in Mason County. 2 of them (29%) are chain locations, against 39% across the U.S. That comes to 6.9 for every 10,000 households, 37% below the U.S. rate of 11.0.

Household spending on food away from home in Mason County comes to about $31.4M a year: $3,071 per household, 25% below the U.S. average. That is about $4.5M of household spending for each cafe on map listings, 21% above the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.

Official counts show 4 businesses with payroll classed as snack and nonalcoholic beverage bars in Mason County in 2023. That is one for every 2,553 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Another 3 one-person businesses have no payroll, by official counts.

Population estimates show Mason County declined 2.7% from 2020 to 2025, against +3.1% for the U.S. Mason County scores 44 (lower middle) on the Groundwork market score for coffee shops and cafes, ranking #1,230 of 2,063 scored counties and #14 of 26 scored counties in West Virginia.

How Mason County compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Mason County, WV compared with West Virginia and the U.S.
MeasureMason CountyWest VirginiaU.S.
Listings per 10k households6.97.311.0
Spending per listing$4.5M$4.6M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)2,5533,0231,518
Official establishment growth, 2019–2023n/a+39.3%+24.3%
Population growth, 2020–2025−2.7%−1.4%+3.1%
Spending per household on food away from home$3,071$3,343$4,070
Median household income$49,761$59,608$80,734
Groundwork market score4455

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4All snack and nonalcoholic beverage bars
Employees, 2023
17
Annual payroll, 2023
$334K
One-person businesses, 2023
3All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
72 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Mason County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in Mason County

Population, 2025 estimate
24,707−2.7% since 2020
Households
10,211
Median age
44.8
Homes lived in by their owners
82%
Vehicles per household
2.0
Land area
431 sq. mi.
People per square mile
58
Median household income
$49,761+8.0% vs. 2015–2019, before inflation
Average household income
$70,616
Median home value
$120,300
Jobs located here
5,376
Daytime population
21,537Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Mason County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across West Virginia

Every West Virginia market ranked →

The highest-scoring counties in West Virginia for coffee shops and cafes, numbered among those based in West Virginia, with Mason County marked.

Top counties in West Virginia

Counties in West Virginia ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Berkeley County, WV89275.3$7.3M+13.7%#25 of 2,063
2Putnam County, WV66219.0$4.4M−1.0%#410 of 2,063
3Mineral County, WV6476.3$5.5M−0.4%#459 of 2,063
4Preston County, WV6353.9$8.5M−0.6%#487 of 2,063
5Wayne County, WV6363.8$8.5M−4.0%#488 of 2,063
6Jefferson County, WV612711.8$3.7M+9.2%#581 of 2,063
7Randolph County, WV5954.7$6.8M−3.6%#631 of 2,063
8Mercer County, WV59125.0$6.3M−3.4%#634 of 2,063
9Marion County, WV59166.9$5M−1.2%#644 of 2,063
10Logan County, WV5764.7$6.5M−6.6%#714 of 2,063
14Mason County, WV4476.9$4.5M−2.7%#1,230 of 2,063

Other business types in Mason County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in Mason County, WV?

There are 7 coffee shops and cafes on map listings in Mason County as of September 2026. 2 of them (29%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 4 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts list 3 one-person businesses without payroll.

How much do households in Mason County, WV spend on food away from home?

About $31.4M a year, or $3,071 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 7 coffee shops and cafes on map listings, it comes to $4.5M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 10,211 households in Mason County and national spending patterns by income.

How does Mason County, WV compare with the U.S. for coffee shops and cafes?

Mason County has 6.9 coffee shops and cafes per 10,000 households, 37% below the U.S. rate of 11.0. Spending per cafe is $4.5M, 21% above the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, Mason County would have about 9, against 7 on map listings. There is one business with payroll in the industry for every 2,553 households, against one for every 1,518 across the U.S.

How fast is Mason County, WV growing?

Population estimates put Mason County at 24,707 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 10,211 households. The median household income in Mason County is $49,761 a year, 38% below the U.S. median of $80,734. That rose 8.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Mason County scores 44 for coffee shops and cafes (lower middle), #1,230 of 2,063 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Mason County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in Mason County

Screening a site or an acquisition in Mason County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Mason County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.